패션 제품의 이미지는 소재의 재질감과 컬러에 따라 다르게 나타날 수 있으며, 실물과 디지털 화면에서의 이미지 또한 다르게 나타날 수 있다. 따라서 본 연구에서는 베이직 컬러 패션 소재의 실물과 디지털 화면에서 느껴지는 시각적 감각 차이에 대해 알아보고자한다. 본 연구에서는 60개의 패션소재로 시각적 감각 형용사 3쌍에 대해 실험을 진행하였 으며, 색채, 요철과 같은 물리적 특성과 시각적 특성으로 나누어 각 요소별로 실물과 디지털 화면에서의 평가 차이가 있는지 알아보았다. 색채에 따른 시각적 감각은 실물과 디지털 화면에서의 평가가 동일한 감각을 느끼는 것으로 나타났 다. 요철에 따른 시각적 감각에서 ‘요철이 있는’ 소재는 실물과 디지털 화면에서 동일한 감각을 느끼는 것으로 나타났으 며, ‘요철이 없는’ 소재는 실물과 디지털 화면에서 서로 반대되는 감각을 느끼는 것으로 나타났다. 시각적 분류에 따른 결과는 실물과 디지털 화면에서의 평가가 모두 같은 감각을 느끼는 것으로 나타났다. 따라서, 패션 소재의 시각적 감각을 평가할 때는 소재 표면의 특성이 영향을 미치며, 실제 소재와 디지털 화면에서의 소재는 느껴지는 감각의 정도가 다름을 알 수 있었다. 본 연구는 패션 소재의 시각적 감각은 평가 방법에 따른 결과의 차이 있음을 제시함으로써 앞으로 패션 소재의 시각적 감각을 평가하는데 있어 다양한 연구 방법이 고려되어야 함을 시사하는데 의의가 있다.

This study examined the risk components and risk types perceived in the context of purchasing decisions of paper fashion products. This study also identified the levels of perceived risk by consumers and the differences between age groups in risk perception. First, qualitative data were collected through a focus group interview with 7 Korean females in their 20s to 50s. The interviewees were presented with two types of paper materials (undyed and dyed Jumchi-Hanji) and products (bags and wallets) made with the papers. The interviewees mentioned 11 risk components which were classified into five types of risks: performance (easily torn/lack of durableness, lint/pilling/wear-out, lack of water-resistant, no washability, and deformation and discoloration over time), social-psychological (old and traditional image), aesthetic (lack of design diversity, unsatisfactory appearance due to repair), financial (expensive price, lack of usability in daily life) and time/convenience (difficulty in handling) risks. Based on the results of the interview, a measurement for evaluating the risk perception of paper fashion products was developed. Second, quantitative data were collected from 64 Korean women in their 20s to 50s using the measurement. Respondents who were presented with the paper materials and the products perceived the performance risk more strongly than the social-psychological risk and aesthetic risk. In addition, differences between age groups were found: younger respondents perceived performance risk and social-psychological risk more strongly than older respondents, but older respondents perceived financial risk more than younger respondents. Based on this study, strategies for the risk reduction of paper fashion products were proposed.

The current study aims to analyze the process of fabric production planning in Dongdaemun Market, which is a successful model case industrial integration in South Korea. We followed the changes in perception among fabric experts, regarding their recognition of fashion trends, and the following planning and process of fabric production. We used the purpose sampling method to select participants for interview in the Dongdaemun Market, then we carried out one-to-one interviews. Our analysis reveals 4 points of importance. First, the fabric planning stage either employed the trend book swatch, or simply reused the model fabrics already available. Even though the experts felt the need to accept the latest fashion trends, very few considered the trends as positive influences in fabric planning. Whereas trend was a key element in identifying the flow of the fashion industry, there were obstacles in carrying out the study. Second, experts frequently participated in domestic fabric seminars, but not in textile exhibitions. Third, domestic and overseas market research has been performed typically at department stores, and typically at Japan. Fourth, the influx of Chinese fabrics has both positive and negative influences, such as low price, and low reliability. In conclusion, experts were less amenable to accepting the latest fashion trends. pre-requisites in real life to meet the use of the current trend of each company. More studies on the Dongdaemun Market from perspectives of practitioners are warranted.

The purposes of this study were to investigate the emotional consumption propensity and the preferences for sensibility factors of fabrics(color tone, pattern and texture image), and to analyse the differences according to demographic variables and relationships between emotional consumption propensity and preferences for sensibility factors of fabrics, focusing on male and female consumers in 20's, 30's and 40's. The emotional consumption propensity were classified into symbolic consumption propensity, individual consumption propensity, aesthetic consumption propensity and hedonic consumption propensity. The subjects attached great importance in the order of aesthetic consumption propensity, individual consumption propensity and symbolic consumption propensity. Those factors of emotional consumption propensity showed partially significant difference according to demographic variables. Female consumers preferred various color tones than men did, and preference for light color tone showed significant differences according to gender and occupation of consumers. The preferences for floral pattern showed significant difference according to gender, age, education, occupation and marital status of consumers. The factors of the texture images for the fabrics showed partially significant difference according to demographic variables except education of consumers. There were almost significant relationships between emotional consumption propensity and the preferences for sensibility factors for fabrics.

This study investigated the preference of sensibility expression factors regarding fashion materials, such as the color, pattern and texture of fabric. Moreover, this study analyzed the relationship between the preference of sensibility expression factors and the preference of fashion images by identifying the preference of fashion images. The survey subjects were 312 women ranging in age from 20 to 40 years old. This study utilized a questionnaire as a measurement tool. First, this study performed a factorial analysis on the preference of sensibility expression factors of fashion materials. In regards to color preference, this study considered color depth such as light tone color, moderate tone color, dark tone color and vivid tone color. In regards to pattern preference, this study examined: geometric pattern, floral pattern, animal skins pattern, check pattern and symbolical pattern. In regard to preference of the texture, this study assessed: roughness, luster, flatness and lightness. Second, this study performed a factorial analysis on the preference of fashion images. This study examined five factors: dignity, uniqueness, femininity, activity and simplicity. Third, this study analyzed the effects of the preference of sensibility expression factors of fashion materials on the preference of fashion images. As a result, the color preference was related to the image preference associated with dignity, femininity and simplicity, whereas the pattern preference was related to the images of uniqueness, femininity, activity and simplicity. Moreover, the preference of texture image was related to the images of dignity, uniqueness, femininity and activity.

This study analyzes and compares Hanji made with loess to Hanji made with kaolin, two yellow-based inorganic pigments, in terms of its physical properties, optical properties, and color fastness to light with the aim of using it as a fashion material. Hanji made by adding inorganic pigments showed an approximately 20% retention ratio on average. This figure was similar to those of loess and kaolin. Physical properties were analyzed, with the following results. A higher amount of additives lowered the apparent density and increased thickness and bulk. In general, inorganic pigment-added Hanji had lower tensile strength, bursting strength, and folding endurance compared to non-additive Hanji. The analysis of optical properties showed a lower brightness index for Hanji made with inorganic pigments compared to non-additive Hanji. When comparing the two inorganic pigments, the brightness of Hanji made with kaolin was higher. Regarding color fastness to light, loess showed level 4 and kaolin showed level 5 when 25% inorganic pigments on pulp were added to Hanji. Thus, Hanji made by adding inorganic pigments during the manufacturing process may perform well as materials for fashion because the additives enhanced both the color fastness to light and the bulk while maintaining the strength. In addition, Hanji dyed with inorganic pigments may have the potential to serve as materials for the fashion industry while still retaining the characteristics of Hanji.

본 연구는 블랙컬러 패션소재에 대한 색채감성과 선호도를 조사하고, 소재의 구조적 특성, 색채특성 및 색채감성이 선호도에 미치는 영향을 분석한 것이다. 선행연구를 기초로 선정한 9종의 블랙 패션소재에 대해서 대학생을 대상으로 색채감성과 촉감 및 구매선호도를 평가시켰다. 평가된 자료는 빈도분석, 평균, 요인분석, t-test, Kruskal-Wallis검정, 상관관계 및 회귀분석을 실시하여 분석하였다. 블랙컬러소재의 색채감성을 요인분석 한 결과, 심플/클래식, 우아함, 현대적, 위엄성 등 4개의 요인이 추출되었다. 이러한 색채감성 요인은 소재의 종류와 성별에 따라 유의한 차이를 보였다. 즉 검정 벨벳소재는 이들 색채감성을 가장 잘 표현하는 소재로 평가되었으며, 남자 대학생이 여자 대학생에 비해 블랙소재가 더 심플/클래식하고 우아하며 현대적이라고 평가하였다. 이들 색채감성 요인은 소재의 구조적 특성 및 색채특성과 유의한 상관관계를 나타내었다. 한편, 블랙컬러 패션소재 중에서 촉감이 좋다고 평가된 소재의 경우 구매 선호도가 높은 경향을 보였다. 또한 블랙컬러 패션소재의 촉감과 구매 선호도에 영향을 주는 주된 변인은 색채감성인 것으로 나타났다. 따라서 블랙컬러 패션소재는 심플/클래식, 우아함, 현대적, 위엄성 등의 색채감성을 나타내었고, 색채감성은 선호도에 영향을 주는 주요 변인임을 알 수 있었다. 이러한 결과는 패션상품기획시 추구 이미지에 따라 블랙컬러소재를 차별화하여 활용할 수 있을 것으로 기대된다.