This study aimed to evaluate the application of the multi-criteria decision-making approach, specifically Fuzzy-TOPSIS, in agriculture official development assistance (ODA) projects. The focus of the study was to identify the optimal location for establishing the Korea Agricultural Business Innovation Center (K-ABIC) in Uganda, as part of the "Strengthening Capacity for Youth Agribusiness Development in Uganda (SCADU)" project. In this study, six decision-makers assessed four candidate locations (alternatives) based on four criteria: accessibility, potential for rent expense reduction, suitability as an office and educational facility, and sustainability. Linguistic scales were utilized and transformed into triangular fuzzy numbers. Closeness coefficients (CC) were then calculated to prioritize the optimal location, which was found to be the Technology Research Center located in Makerere University Agricultural Research Institute Kabanyolo, outside of Kampala (alternative 3). The findings of this study confirmed the applicability and usefulness of Fuzzy-TOPSIS through a real case study conducted in Uganda. The practical implementation of multi-criteria decision-making methods, such as Fuzzy-TOPSIS, is expected to contribute to resolving decision-making challenges in the field of international development cooperation.

본 연구에서는 포트하코트 시와 나이지리아 리버스주 오비오/아크박 지역의 인력과 기술력 부족이 농업 종합 기업 발전에 영향을 주는지 검토하고, 또한 이외 어떠한 요인이 농업 종합 기업에 영향을 미치는지 분석을 해보았다. 데이터는 두 지방 정부에서 300개의 농업기업에 대해 확보한 자료이다. 분석방법은 인구적 통계, 요인분석 및 다항로지스틱회귀분석을 이용하였다. 다항로지스틱 분석결과 유의성이 5% 이내이며, 이는 인력과 기술력 부족이 농업 종합 기업 발전에 영향을 주는 것을 의미한다. 이에 농업 종합 기업의 수익을 높이기 위해 기업 내부의 관리를 철저히 해야되고 내부 인원의 협작 및 기술능력을 강화시켜야 한다. 또한 과학기술혁신을 통해 기업의 개혁을 촉진해야 한다.

The world of smart agribusiness is still far from being fully and effectively applied by the Italian entrepreneurial fabric. In part, this is due to the fact that its potential and important connections with the technological world of reference are not fully known. The imperative is therefore: to learn how to manage all the processes that characterize the agricultural chain in a synergistic way, from production to the sale of the product to the final consumer. It is therefore essential to know every minimum aspect of the supply chain considering the current strengths on which to leverage but especially the weaknesses on which to intervene thanks to the use of technology available on the market. Today, the supply chain is still considered as a set of phases, one consecutive to the other, as if they were detached from each other. However, in order to operate efficiently, each step should be interconnected: from the farmer’s decision to produce an agricultural good to the choice of production factors, from the implementation of harvesting and post-harvest operations to processing, from the selection of goods suitable for sale to the logic of distribution on the target territory. This work investigates the potential strategy using digital technologies in order to make dynamic the agribusiness supply chain, especially because in Italy the agri-food is one of the most important economic sectors but it is far from the most innovative trends available on the market.

The research assesses the impact of a digital procurement (e-purjee) system for sugarcane growers in Bangladesh. The system itself is simple, transmitting purchase orders to local farmers via SMS text notifi cation. It replaces a traditional paper-based system fraught with low reliability and delivery delays. Applying expected value theory, and using decision tree representations to depict growers’ decision-making complexity in an information-asymmetric environment, we compute outcomes for the strategies and sub-strategies of ICT vs. traditional paper-based order management from the sugarcane growers’ perspective. The study results show that the digital procurement system outperforms the paper-based system by tangibly reducing growers’ economic losses. The digital system also appears to benefit growers non-monetarily, because of reduced uncertainty and a higher level of perceived fairness. Sugarcane growers appear to value the non-monetary benefi ts even higher than the economic advantages of the e-purjee system.

Price skimming practices, false claim on products, false information/communication, marketing overseas, and deception on products in marketing have received signifi cant attention by the researchers of ethics in marketing studies. This research considers these phenomena as marketing instruments that grossly violate the practice of ethics in this domain. The two most crucial parts in marketing that have received greater attention are product safety and advertising. The paper also examines Ethical Marketing as the ability to make marketing decisions that are morally right and acceptable to all. In order words, ethics in marketing explains how moral standards can be applied in marketing decisions. It seeks to answer the research question by looking at some fundamental business ethics theories, namely, Virtue ethics, Utilitarian, and Deontological approaches to business ethics. Nevertheless, ethics in business is very controversial as many hold different view about what makes up the standard morals that corporations should take and so it is necessary for any organization to formulate its ethical codes to follow.

Studies have shown that the future of the wine market rests on the effective and efficient changes in technology to the supply chain used by most of the major global players. In today’s wine industry, companies are faced with the ever-shifting demand for their products, strict regulation and increasing price competition. Even at that, mature companies in the wine industry are succeeding by scaling up production, streamlining their supply chains, expanding into new geographic areas, implementing more efficient processes, cleverly marketing products, and focusing on ever closer relationships with suppliers, partners and customers. However, this paper looks at supply chain challenges in the wine industry from a global perspective presented in the inbound, manufacturing and outbound processes as well as offer effective solutions in order for companies to gain a competitive advantage and succeed on a global level.

Peru is South America’s third largest country and enjoys an enormous amount of natural resources. However, However, very few business studies on Peruvian agriculture have been presented. The objectives of this study are to introduce the general status of Peruvian agriculture to Korean business circles and to promote agricultural business opportunities in Korea and Peru. Secondary data related to Peruvian agriculture are collected and analyzed to understand the current situation of Peruvian agriculture and to suggest an outlook for business opportunities. Findings show that Peru will be a lucrative market for Korean agri-business to target in the near future and it is time for a proactive advance in agriculture by Korean business.

This study aims to determine the technical aspects of organic food systems in rice agribusiness and analyze the pattern of economic and institutional structures of agribusiness in East Java of Indonesia. Also, this study investigates the feasibility of farming and understands the strategies of rice agribusiness development. This study was conducted in several places in East Java of Indonesia, covering the district of Blitar, Kediri, Bondowoso, Tulungagung, and Malang. The data were collected through a structured questionnaire and focus group discussion. Furthermore, the data were analyzed using efficiency analysis, revenues analysis, and SWOT analysis. The findings indicated that, technically, the district of Bondowoso, Malang, Kediri, and Tulungagung had implemented the organic systems, while the district of Blitar applied under semi-organic systems. The pattern of economic institutions of agribusiness commodity consists of the production facility, farming, post-harvest and product processing, marketing, and support services institutional. These results showed that the organic rice farming is economically viable, and the government support was provided in the form of the establishment of development centers, the facilitation of agricultural machines, integrated crop management field school, and the organic certification. These findings suggest that several places in East Java have prospective opportunities for production of rice agribusiness development.

To revitalize rural economy and to generate job opportunities in the Korean countryside through the specialized production of high-valued/environment-friendly farm products and the active promotion of green tourism in the farmland-remodelling project sites in 4 main riverside areas, this study developed the regionally differentiated development models of future-oriented agri-business complex. Through two rounds' expert group consulting/checking, related literatures review and similar case-projects benchmarking, a tentative model system was made and corrected, and finally, 6-development types with 24 model complexes proposed.

This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.