This study integrates the cognitive appraisal theory and script theory, highlighting the bridging role played by recollective memory. The relationships between visitors’ appraisals, emotions, recollection, storytelling and repurchase intention as they relate to the luxury cruise trip experience were assessed. We developed 14 theoretical hypotheses from a literature review. We then tested these hypotheses using data collected from 300 luxury cruise passengers. To the best of our knowledge this study is the first to incorporate the cognitive appraisal approach into script theory in a luxury tourism setting. Our work discloses that these two theories complement each other and recollection is the tie between them. This research reinforces the theoretical literature on cognitive appraisal and script theory. Moreover, the luxury cruise sector is under pressure due to fierce competition and as a result there is a need to acknowledge the crucial determinants of tourists’ emotional reactions. An understanding of tourists’ emotional experiences, and their antecedents and consequences will aid in the formulation of strategic marketing, segmentation, and communication efforts. The results of our study confirm that different emotional reactions can be elicited due to the power of four appraisal dimensions: appetitive goal congruence, certainty, novelty and agency. The findings not only enrich the cognitive appraisal framework and script theory literature but also provide guidance for managerial and marketing strategies of cruise industry practitioners.

Thanks to the fact that the 1953 Korea Armistice Agreement does not have any clear provisions on the sea demarcation line, the North Korea insists that the sea demarcation line in the Yellow Sea Area should not be the NLL designated by the Commander in Chief. UN Command, unilaterally, but the hypothetical extention of the Latitude Parallel from the end of the provincial boundary line between Whanghae-do and Kyongki-do In those unique situations at the end of the Korean War, the cease-fire line on the part of the western sea area, a logically indispensable element of the contents of an armistice agreement, however has formed and crystallized by the act of the UN Command designating the NLL. In implementing the South-North Korean Basic Relations Agreement, a fair and clear common consent on the sea demarcation line in the western sea area should be deliberated.