국제 유학생의 창업에 대한 세계적 관심이 높아지고 있음에도 불구하고, 개인의 심리적 자원이 실제 창업 행동으로 어떻게 전환되는지는 아직 충분히 탐구되지 않았다. 본 연구는 한국 내 국제 유학생을 대상으로, 심리자본이 창업 의도와 행동에 미치는 영향을 분석하고, 이 과정에서 문화적응역량의 매개 역할에 초점을 두었다. 심리자본 이론과 계획된 행동이론(Theory of Planned Behavior)을 기반으로, 180명의 유학생 데이터를 부분 최소자승 구조방정식모형(PLS-SEM)을 통해 분석하였다. 분석 결과, 희망(β = .204, p = .010), 자기효능감(β = .307, p = .006), 낙관주의(β = .323, p < .001)는 문화적응역량을 유의하게 향상시키는 반면, 회복탄력성은 유의하지 않았다(β = .016, p = .844). 문화적응역량은 창업 의도 에 긍정적인 영향을 미치지만(β = .567, p < .001) 행동에는 직접적인 영향을 주지 않았으며, 창업 의도는 행동을 강하게 예측하였다(β = .465, p < .001). 또한 문화적응역량이 창업 행동에 미치는 간접효과는 창업 의도를 통해 유의하게 나타나(β = .264, p < .001), 완전매개 효과가 검증되었다. 본 연구는 심리학과 문화 적 관점을 통합함으로써 창업 이론을 확장하고, 대학과 정책입안자들이 유학생의 심리자원, 문화적응능 력, 제도적 지원을 강화하여 창업 참여를 촉진해야 함을 강조한다.

With the in-depth development of globalization, second language learners have become an important bridge to promote understanding and cooperation between different cultures. Faced with the impact and differences of foreign cultures, many language learners are faced with cultural misunderstandings, social difficulties and other challenges in cross-cultural communication. South Korea and China belong to the same East Asian cultural circle, and the cultural differences are relatively small. Chinese learners tend to ignore cross-cultural communication problems, which will bring communication obstacles. Therefore, it is of great importance to improve the cross-cultural communication ability of Korean Chinese learners. Through the mixed research method and the questionnaire survey method in the quantitative research, this paper has an in-depth understanding of the current situation of the cross-cultural communicative competence of Chinese learners in B University in BUSAN South Korea, and the specific reasons affecting the improvement of their competence have been learned through the interview method in the qualitative research. It is hoped that through the research in this paper, It can provide theoretical support and practical guidance for improving the cross-cultural adaptability of Korean Chinese learners and promoting the international cultural exchange and cooperation between Korea and China.

The present study embarks from a targeted literature review to operationalize classic models of cultural communication in the territory of official Greek tourism websites. The paper explores how cultural awareness is manifested in these spaces through their structure, content and design features vis-à-vis the needs and preferences of their users. Key trends are identified and their significance is examined. Through an exploratory qualitative research, the paper identifies the factors that affect user interfaces and argues that web possibilities are not adequately exploited to promote the Greek tourism product. Websites often do not sufficiently embed emerging technologies of the digital era to address increasingly sophisticated and technology-oriented publics. With this as the backdrop, a novel conceptualization of website evaluation is offered which can be tested empirically and evolved to support functions of cultural adjustment. A concrete structure exemplifies the model and helps illustrate the cultural awareness and sensitivity parameters involved in browsing websites that support the tourism industry. The paper concludes with diagnostic findings and improvement recommendations for destination and professional web spaces to be strategically adaptive to the increasing needs of their diverse audiences.