Shu Ting’s poems attach importance to the expression of personal feelings and show concern for individual value. Although this was not in line with the mainstream ideology of the times, Shu Ting’s poetry did not carry out direct confrontation and rebellion, but radiated the external world through the observation of inner feelings. In this creative process, the poet uses rich images and makes these images multi-directional through metaphor. Based on this, interpreting the images in Shu Ting’s poetry from the perspective of conceptual metaphor can help readers go deep into the text and have a deeper understanding of the internal meaning of Shu Ting’s poetry. From the perspective of conceptual metaphor theory, this paper makes a cognitive interpretation of the flower image in Shu Ting’s poetry from three aspects: flower is human, flower is spirit and flower is life experience. While supplementing previous studies, it provides a new perspective for the in-depth interpretation of the flower image in Shu Ting’s poetry. In Shu Ting’s poetry, a plump flower image is constructed through conceptual metaphor, the cognitive domain of flower image is expanded, the internal tension of flower image is enhanced, and it presents people’s inner demands in the context of the new era on the basis of classical significance, which has modern significance. By analyzing the conceptual metaphor of flower images in Shu Ting’s poetry, we can deeply understand the multiple aesthetic connotation of Shu Ting‘s poetry.

Recently, sales attempting of emotion between the flower shop and cafe is increasing by their strategic partnership. The combination of them, however, is at an early stage. So it’s unsystematic and also related research is not entirely satisfactory. Thus, the research tried to contribute to flower cafe’s vitalization by analysing the image characteristics and preference factor of the flower cafe. The subjects of analysis are 6 flower cafe located in Gangnam-gu, Seoul. The research method is as in the following. General public group and professional group, each of them is 100 people, are the research object. They did a survey which is about their sense of the flower cafe, visual preference about display elements, the image characteristics of the cafe and a difference of awareness between the groups. Collected material was analyzed by SPSS statistics 18 program. The result of the research is that they preferred color of all display elements and didn’t prefer POP(Point of Purchase Advertising). Additionally, an average of ‘Modernistic-Traditional’, which is an adjective item of cafe image characteristic, is the highest while the average of ‘Graceful-Unpretentiously’ is the lowest. In the research, the most important variable in visual preference about display elements is display goods, and the most influence elements in image characteristic of cafe is scale feeling. Moreover, there are the difference between a gender about preference and image characteristics. Especially, the general public group has higher perception than the professional group under the statistical significance level. This research shows that the flower cafe makes user easily access to flower and plants, and there is high correlation between the visual preference and image of display and preference of cafe.

절화장미의 화색에 따른 소비자들의 선호도와 감성이미지를 알아보고 화색의 이해를 통한 장미의 활용 방안을 넓히고자 본 연구를 실시하였다. 장미는 12가지의 화색으로 나누어 최근 2년 간 경매량이 많았던 품종 중에서 선정하여 2008년에 수도권 거주자 210명을 대상으로 설문지법으로 조사하였다.장미 화색에 따른 감성이미지는 의미분별법을 이용하여 분석하였다. 일반인의 절화장미 색채에 따른 선호도를 살펴본 결과, red 21.4%, redpurple 17.1%, purple 15.7%, white 12.4%, yellow와 gradation(1)장미가 6.2%,deep red 5.7%였고, 조사 된 색채감성이미지는 총 5개의 요인으로 분석 되었다. 제1요인은 고급스러움, 우아함, 아름다움 등의 장미꽃의 미적요소로 gradation(1)이 3.90으로 가장 높았고, pattern이 2.82로 가장 낮았다. 제2요인은 싱싱함, 매끈함 등의 장미 화색에서 느껴지는 질감요소로 yellow가 3.90으로 가장 높았고, deepred가 2.53으로 가장 낮았다. 제3요인은 장미 화색 자체의 느낌을 나타내는 가벼움, 밝음, 강렬함 등의 색감요소로 red가 3.80으로 가장 높았고,blue가 2.42로 가장 낮았다. 제4요인은 흥분감, 행복감 등의 감정요소로 red가 4.03으로 가장 높았고,purple이 2.56으로 가장 낮았다. 제5요인은 친숙함,자연스러움 등의 개인적 선호도요소로 white가 3.70으로 가장 높았고, blue가 2.65로 가장 낮았다.장미의 12가지 화색에 대한 색채이미지를 각 요인별 factorscore분석을 통해 종합해 본 결과, 장미의 화색별 선호도와 5가지 요인에 대한 factor score는 대체적으로 비례하는 것으로 나타났다. 화색에 대한 이미지는 단순히 색상만으로 결정되는 것이 아니라 꽃의 형태,향기,크기 등이 복합적으로 작용하여 형성되는 것이므로(Hong,2005), 이는 화색에 대한 이미지가 선호도에 큰 영향을 미친다는 것을 보여주었다. 이와 같이 나타난 절화장미 화색별 선호도와 감성이미지는 장미의 소비촉진과 이용측면에서 중요하게활용될 것으로 생각한다.