Many software enterprises prefer to use usual entrepreneurial approaches and make detailed business plans, which cost them a lot of time and resources. In the highly uncertain environment, the above practice lead to fail at business or entrepreneurship. To avoid the undesirable feature, software enterprises should adopt lean start-up method. The core idea of lean start-up method is to put in a minimalist prototype on the market, and fast iterative product on the basis of customer feedback (Ries, 2011). Because customers are introduced to the products or service iterative innovation process, the enterprise can meet the needs of the market better and grow up rapidly. Meanwhile, the enterprise can find a suitable business model to achieve efficient operation or reduce the risk of entrepreneurship (Maurya, 2013). Combining case study and theoretical deduction, this paper will show a process for software enterprise using lean start-up method. Firstly, based on literature reviews, the paper will sum up the basic logic of lean start-up and specifically expatiate the five-step model for software enterprises which is “idea generation-customer validation-prototype creation-customer feedback-product iteration”. Secondly, this paper will give a lean start-up process for software enterprises. In the process, the first step is drawing a business model canvas rather than a detailed business plan, it may include nine blocks which are key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure and revenue streams, each block has a series of hypotheses (Blank, 2013). The second step is adopting the customer development method to test these hypotheses and adjust irrational hypotheses to satisfy customers’ requirements, this step is referred to as validated learning, with the aim of setting up a continuous customer feedback channel and achieving long-term sustainable development. The third step is adopting agile development to build minimum viable product and iterative the product according to customer feedback quickly, in order to reduce waste and save resources. It is essential for lean start-up to use a smaller, faster iterative process to verify the idea (Ries, 2011). Thirdly, this paper will use several typical cases of software enterprises to verify this lean start-up process. Finally, put forward the general rule of lean management so that it can provide reference for the software enterprises.
생산성 및 품질혁신을 위하여 Lean 6시그마에 대한 다양한 국외 적용사례는 존재하나, 고도의 하이테크 산업이며 품질을 최우선으로 삼는 항공산업에 적용 및 평가에 대한 국내 연구사례는 거의 전무한 것이 현실이다. 본 연구에서는 린 6시그마 기법이나 사상들이 국내 항공산업 프로세스의 생산성 및 품질을 향상시키는데 과연 적합한지 판단하여, 현장적용을 사례로 적용 방법론을 제안하는데 목적이 있다.
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