후기 산업 도시로의 전환은 도시 발전에 많은 도전 과제를 안겨주었 다. 이러한 배경에서 메가 이벤트는 다양한 측면에서 도시 발전에 긍정 적인 파급 효과를 미칠 것으로 기대되기 때문에 많은 도시들이 도시 발 전 전략으로 활용하고자 한다. 본 연구는 메가 이벤트를 활용한 도시 발 전의 긍정적 사례로 평가받고 있는 스페인 바르셀로나의 사례를 분석한 다. ‘바르셀로나 모델’이라고도 불리는 메가 이벤트를 활용한 바르셀로나 도시 발전 전략의 핵심은 단순히 메가 이벤트를 활용한 지점에 제한되지 않는다. 오히려 바르셀로나 모델의 핵심은 도시 행정의 측면에서 도시 전문가, 도시 정치인, 도시 시민 단체 등 다양한 행위자들이 참여하는 도 시 거버넌스를 구축하여 이를 통해 장기적 발전 전략을 세우고, 메가 이 벤트를 도시 발전 전략으로 활용한 것에 있다. 많은 도시들이 바르셀로 나 모델의 성공 이후 이를 모방하였지만, 진작 바르셀로나 모델이 활용 한 메가 이벤트 유치와 개최에 제한적으로 주목한 경향이 높았다. 따라 서 본 연구는 1970년대 말~1990년대 초 사이 바르셀로나 모델을 구성하 는 ‘과정’에 대한 분석을 통해, 도시 거버넌스의 구성과 메가 이벤트의 운영 방식에 따라 도시 발전에 다른 영향을 미칠 수 있음을 주장한다.

Global tourism has increased throughout the 1990s, with the biggest surge occurring in the Asia-Pacific region. Long-distance travel is also increasing, and at a rate faster than the global average. The opportunities for event tourism appear to be strong almost everywhere, although we know from recent history that recessions like IMF impacted on these destinations. Along with this upward trend, competition for more desirable tourists is also surging, so destinations cannot be complacent (Getz, i997). Event tourism is appearing as the powerful method In the fierce competition around the tourism industry. This paper investigated the safety factors considered by visitors of 2000 Gyeongju World Culture Expo in Korea and analyzed the correlation between the safety factors and the demographic characteristic of the visitors.

Purpose – The current study is to compare the cognition of stakeholders on hosting a mega sports event between Korea and the United States. In particular, to understand their cognition and perceptual conflict towards hosting a mega sports event, the study employed conflict theory. Furthermore, the study reviewed the role of social capital in the process of managing the mega sports events. Research Design, Data, and Methodology – Of homogeneous sampling, purposeful sampling method and criterion-based selection approach were used to collect interview data from key stakeholders who have been involved in hosting a mega sports events in Korea and the United States. In-depth interview transcripts were reviewed multiple tiems after transcription to extract concepts and meanings that were pertinenet to the experience involving hosting a mega sports event. Further member checks was conducted to increase the credibility of the results. Results – Results can be summarized as followed: First, stakeholders of Korea have a strong desire for positive economic effects of a mega sports event, compared to those in the United States who are more concerned in enhancing the public interests and concerns. Second, in Korea, various socio-political issues emerged at the same time and conflicts among multiple stakeholders have aggravated the situations to coordinate the issues. This was because legal system supporting socio-trust has not been established. On the other hand, major stakeholders of the United States consisted of community members who have socio-trust and networks. Thereby these social resources have been found playing a key role in building social capital that assists the stakeholders to coordinate the current issues and to solve them. Conclusions – The current study analyzed the cognition and perceptual conflict of stakehoders in a mega sports event. Social capital has beend found as a key catalyst to increase a network and cooperation among stakeholders. In order to enhance social capital in managing a mega sports event hosted in Korea, legal systems that establish networks and relationships among the related stakeholders need to be developed. Furthermore, the systematic guideline needs to be developed, organizing the sub-committees according to the types of stakeholders and the categorized common needs.