PURPOSES : Recently, increasing number of local governments are introducing on-demand public transportation service in real time to improve the management efficiency of public transportation. In preparation for the autonomous driving era, the “autonomous public transportation mobility on-demand service in real time” is being developed in the public transportation sector to introduce on-demand public transportation. For this service to become the public transportation of the future, it must receive publicity. Therefore, in this study, indicators were selected to evaluate the publicity of the autonomous public transportation mobility on-demand service in real time, and a survey was conducted among the general public to examine the validity of the indicators. METHODS : To secure the publicity of on-demand public transportation in real time, the goal of the service was first set. Second, the keywords of the service were analyzed to define the publicity requirements of this service. Based on the analyzed keywords and definition of publicity, service indicator types were classified, and the indicators were defined by type. A user satisfaction survey was conducted on the final selected indicators to improve the degree of completion of indicator development. The user survey was conducted by presenting selected publicity indicators to respondents responding on a five-point scale to determine whether each indicator could satisfactorily evaluate publicity. RESULTS : When examining various previous research cases and the contents required for autonomous public transportation mobility on-demand service in real time, the required items of publicity indicators were found to be “safety” in terms of “autonomous driving” and “convenience” in terms of “demand response.” Publicity indicators were developed according to these three items. Thirty-one indicators were developed, and a satisfaction survey was conducted on the general public for each indicator. In the survey, most of the indicators scored 3.5 points or higher, indicating that the indicators were generally well defined. Users gave the highest score to “fairness” among the three items, and “reasonable fairness” was found to be a necessary item as a publicity indicator. CONCLUSIONS : In this study, evaluation indicators were selected to secure the publicity of autonomous public transportation mobility on-demand service in real time, and a satisfaction survey was conducted for each indicator. Most of the indicators showed a score of 3.5 or higher, indicating that they were generally well defined. However, this study has a limitation in that it surveys the general population. In future, experts should be included in the survey to increase the degree of completeness of the public indicators.

One of the important components of this administrative reform is customer satisfaction. Every public enterprises introduced the Service Charter and Korean government took Customer satisfaction as the key index of public sector performance assessment. Most public enterprises introduced customer satisfaction management in an attempt to improve the quality of customer service. The government granted high incentives to excellent business innovative enterprises and developed additional indices, which are related to CS. From now on, every Korean enterprises must embody feasible customer satisfaction management and improve the quality of customer service In this research, we proposed a quality evaluation standard model which is suitable for the public enterprise based on the Service Quality Criteria, and examined the model. A 7-Point Likert Scale was used based on the five categories within the Service Quality: responsiveness, convenience, tangibility, sympathy and reliability, we analysed the validity and causal relationship among the factors within the model.

This study aims to evaluate urban parks in terms of public service and to find ways to elevate user satisfaction for the creation and usage of an urban park, on the assumption that an urban park is a sort of urban public service. To achieve this, the study relied on two methods: the descriptive method of researching publications and related scholastic writings, and the empirical study method including a survey and interviews with respondents. As a result, "Conviction for a local government" was the highest item and "benefit of urban parks", "physical environment", and "safety" were of lower orders of evaluation. On the contrary, "park information" and "reflecting of park users' opinion" were the lowest item. This means although the local government has enough ability to provide and manage physical park facilities, the government passes secondary service over lightly, in terms of public service. Correlation and regression analysis showed all positively correlated factors: “Y = -0.465 + 0.164 X1 + 0.176 X2 + 0.197 X3 + 0.169 X4 + 0.186 X5 + 0.148 X6 + 0.112 X7” (Y = park service satisfaction, X1 = credibility, X2 = originality, X3 = accessibility, X4 = representative, X5 = physical settings, X6 = safety, X7 = consensus).Urban parks must be essential public facilities in urban city. Therefore, for maximizing park benefits, more careful consideration will be made in terms of the public service of urban park.