The study examines economic and environmental impacts of mass tourism on regional tourism destinations, particularly the establishment of “Ten New Bali”, in Indonesia. The sample is restricted to the period of time in which annual data is available and comparable among variables from 1980 to 2015 (36 observations). All of the time series data was collected and retrieved from the World Development Indicator database published by the World Bank. This study applies cointegrating regression analysis using the fully modified OLS, canonical cointegrating regression, and dynamic OLS. The results of the study suggest that 1) there is a long-run equilibrium relationship between tourism receipts, environmental degradation and economic growth in Indonesia, 2) tourism growth and agriculture land growth are positively related to an increase of total output in the short-run in Indonesia, and 3) arable land is significant at the 0.01 level, but forest rents and CO2 from transport are not significant in the short-run in Indonesia. The results confirm that arable land is negatively related to an increase of total output in Indonesia. That is, when tourism growth in the economy is getting realized it shows that the environmental degradation increases greatly in inverse in the model, eventually negative impacts to the environment.

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers’ preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers’ destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

This study aims to contemplate the archetypal landscape of a scenic site, Suseungdae area in Hwangsan-maeul village, Geochang-gun by reference research and field surveys and drew the results as follows. First, Since Seong Yundong(成允仝; 1450-1540) embarked on operating the Suseungdae in Eonari(魚川) in 16th century, Shin Gwon(愼權, 1501-1573) and Im Hun(林薰, 1500-1584) took a major role of establishing the archetypal landscape of the area. Henceforth, numerous scholars had kept exploring the scenery and completing the archetypal landscape of the area until the 19th century. Second, the locations of 50 archetypal landscape elements, including 「Guyeon-dong sipgugyeong(龜淵洞十九景)」 which are dispersed along the Wicheon, has been identified. On the base of this, the archetypal landscape of Suseungdae area is figured out as the ‘Guyeon-dong(龜淵洞)’ area coming down from ‘Cheoksuam(滌愁巖)’ to ‘Byeoram(鼈巖)’. Third, many archetypal landscape elements are from the locations along the river. Among them, the ones named with rock: Am(巖) and Seok(石), which are shapes of turtles or terrapins, take the high rate and so do the ones named with ‘Dam(潭)’, which are waterscape. Fourth, among the cultural landscape elements, there are many garden structures such as Nujeong(樓亭) and Seowon(書院), which are located at the spots of viewing the landscape and the structures like banks, bridges and dams are also included. Furthermore, the letters engraved on the rocks are mainly about the landscape elements and are sometimes about the records of building and operating the landscapes by the people who were appreciating the arts and nature. Based on the range and characteristics of the archetypal landscape in Suseungdae area from this study, it is needed to take follow-up studies on the guidelines for efficient management by means of classifying the detailed fields so that there are no negative factors conflicting with the adjacent land use.

지방자치제도는 지역 간 경쟁구도를 견인하였고, 각 지역은 강력한 지역아이덴티티 구축 및 강화를 위한 차별화 전략을 필 요로 하게 되었다. 지역의 차별화란 지역고유의 역사, 자연, 산업, 생활, 문화, 가치 등의 요소를 통해 형성되는 특성화 이미 지 구축전략으로 이해할 수 있다. 이러한 맥락으로 지역의 특성화 이미지를 활용한 문화관광상품은 지역을 이해하는 연상 이미지 형성의 역할을 담당할 뿐 아니라, 관광활동 중 체득된 체험요소들을 기억하게 도와주는 회상자원이 될 수 있다는 점에 주목하였다. 이에 따라 지역 고유성을 대표하는 관광자원의 특성화 이미지 발굴 및 이를 활용한 문화관광상품 개발을 위한 연구를 진행하여, 독창적이고 지속가능한 지역아이덴티티 강화 전략의 하나로 제시하고자 한다. 연구의 공간적 범위로는 지역문화의 정체성을 핵심평가지표로 제시하고 있는 국제슬로시티의 기준을 통과하고 재지정에 성공한 전주한옥마을을 선정하였다. 선행연구 및 현장조사를 통하여 관광목적지에서 유통되는 대부분의 상품들이 그 독창 성과 차별성을 나타내지 못하는 현실을 반영하였으며, 특히 전주한옥마을의 지역아이덴티티 강화는 물론 오랜 시간 축척되 어온 도시브랜드 전략의 일관성을 담아내고자 노력하였다. 전주한옥마을의 문화적 정체성과 연결되는 대표자원을 선정하 고, 특성화 이미지 요소 발굴을 통한 디자인 전략을 도출하였으며, 이를 활용하여 실제 판매유통이 가능하도록 다양한 문화 관광상품 예시를 제안하였다는 점에서 연구의 의의와 차별성을 확인할 수 있다.

With the increase of visitors to rural tourism villages, the direct selling at sites is getting vitalized. Accordingly, their display stores is getting more important. Therefore, this study has selected 30 domestic rural tourism villages as study objects for the attitude survey of 200 farming suppliers and the site examination for the designs of those display stores in order to analyze their status and classify the types of necessity. Such operation status as sale item, sale method, method of supply and demand, major customer, sales scale, manager, opening hour, and operation cost were examined, to identity and for design factors the pattern, material quality and color were investigated. For the attitude of farming suppliers, the tactics of sales, the reason for being positive or negative, the functionality and the features of display stores were examined through brainstorming. IBM SPSS Statistics 20 Program was employed for Frequency, which indicated that village chiefs and store managers with the sales scale of 1 to 20 million won are dealing with female customers in their 40's and 50's and that those stores are open at the time of experience or year round without any operation expense. Permanent type and Fixed type were found to be the design factors of the display-case type with the material and the color of wood and orange respectively. The result of investigation analysis of farming suppliers' attitude showed the followings: the need of display stores is quite high, structure type and permanent type have high fitness and from the viewpoint of display-on-table type as a standard moving type was very convenient. The analysis of significant items at the characteristics of those display stores revealed that their locations, quality conservation, sanitation, users' convenience, designs and promotion are very important. The result of status analysis revealed that though there is a correlation among the types of display stores depending on the visiting season of tourists their installing is not desirable. Three types have been analyzed: Type 1 is a structure type only in the villages with continuous visitors, Type 2 a moving-table type only in the villages with temporary visitors and Type 3 is a fixed display-case type.

The rural area has kept traditions and green open spaces highlighted in these days since the life quality elevated. Institute of Rural Resources Development has been conducting nation-wide survey project for rural amenity resources to construct the databases of rural amenity distribution and richness. Using surveyed data from the project, this study was implemented to evaluate rural amenity values based on SAW (Simple Additive Weighting) method considering two aspects including living and tourism amenity. For defining the set of evaluation criteria, the rural amenity resources were classified into almost intact nature resources(natural resources), interaction between nature and man resources(cultural resources) and man-made resources(social resources). The weighting values of the criteria were evaluated from the step wise pair-comparison results by AHP(Analytic Hierarchy Process) method. In the results of weighting values related to living amenity, social resources was the hightest ranked criterion (0.512), followed by cultural resources (0.245) and natural resources (0.243). On the other hand, the results related to tourism amenity was that weighting values of natural resources, cultural resources and social resources were 0.481, 0.340 and 0.179, respectively. The two aspects evaluation methods was applied to the selected 18 areas (Myeon administration level) in Chungcheongbuk Do. The results demonstrated the differences of amenity values for living conditions and tourism conditions and could be used for prioritizing rural amenity planning.