This study employed the social comparison theory, brand signally theory and the theory of planned behaviour (TPB) to examine the extent to which attributes of a celebrity endorsing a brand and brand values impact on young adults’ cosmetics brand attitude and purchase intention. Data was collected from 301 young adult South Africans. Structural equation modelling results revealed that cosmetics brand attitude was influenced by celebrity attractiveness, credibility, celebrity product expertise and the symbolic brand value enjoyed from the brand. The brand attitude in turn predicted purchase intention.

Craspedoxantha genus has been distributed in worldwide as 7 species in Afrotropical and 2 species in Oriental Regions. It is generally known that C. marginalis is preferred Asteraceae including Vernonia spp. for host plant. However, C. marginalis was first found in cut-flower of Phaenocoma prolifera, which was imported from South Africa, under the plant quarantine inspection in Korea. Therefore, we first report that P. prolifera as a new host plant for C. marginalis and provide information of the morphological characteristics and DNA barcoding sequences on male and female for identification.

This study was conducted to get beneficial information of fatty acid compositions and antioxidant resources from safflower genetic resources. The fatty acid compositions and antioxidant activities in 128 safflower germplasm collected from South Asia and Africa were evaluated using gas chromatography and spectrophotometer, respectively. The total oil contents in safflower germplasm were 15.8 ~ 32.2%. The unsaturated fatty acid and linoleic acid were 89.4 ~ 93.3%, and 15.5 ~ 80.4%, respectively. Six accessions (K184652, K184658, K184662, K184671, K185831, and K185832) from South Asia exhibited high oleic acid contents. Variation of DPPH and ABTS activities ranged from 0.8 ± 0.28 to 7.6 ± 0.06 μg ASC mg-1 and from 23.1 ± 1.72 to 134.7 ± 1.25 μg Trolox mg-1, respectively. Total polyphenol contents ranged from 5.1 ± 0.17 to 52.0 ± 1.24 μg GAE mg-1. The antioxidant activities and fatty acid compositions were not different between the South Asia and Africa germplasm, while oil contents of seeds were higher in South Asia germplasm. DPPH values had positive correlation with ABTS activity (r = 0.862**) and total polyphenol contents (r = 0.864**) whereas oleic and linoleic acid showed strong negative correlation (r = −0.998**). Principal component analysis based on oil and antioxidant traits exhibited that the first four principal components together expained 85.0% of the total variation.

This research study was conducted to explore the association between consumer attitudes and adoption of mobile payment in South Africa. Students of University of Witwatersrand were interviewed to identify their attitudes regarding usefulness, ease of use and risk. The results revealed majority of consumers found mobile payment systems as convenient and saved significant amount of time. Consumer perception of usefulness was found to be significantly associated with adoption. Perceived risk was weakly associated with adoption and perceived ease of use was not associated with adoption. However, introduction of income to moderate the effects of perceived ease of use led to significant positive association with adoption. Similarly when awareness was introduced to moderate the influence of perceived risk, the interaction had a significant positive association with adoption. The outcome of study resulted in improve understanding of consumer adoption of MPS in South Africa.

Purpose - The study aimed to evaluate the market opportunities and constraints confronting resource-poor pig farmers in South Africa. Research design, data, and methodology - Information was collected from 292 households in three municipalities through interviews with key informants. The data collected included socio- economic characteristics, major market channels, prices for different pig classes, average weight of the pigs on sale, number of pigs sold annually, and preferred meat quality attributes. Results - In Ngqushwa, 96% of respondents sold pigs as compared to Elundini (81%) and Ntabankulu (65%). Less resource- poor households and those with market-oriented production had large herdsizes (P < 0.05) when compared to more resource-poor farmers. The probability of selling pigs was high for the backyard production system and educated farmers. For all farmers, opportunities included high pork demand, good prices, employment creation, and a niche market for organically produced indigenous pork. Constraints include disease, feed shortages for large herds, distances to formal markets, lack of training, and drugs. Conclusions - Constraints outnumbered opportunities for the resource-poor pig farmers

In this study, 29 simple sequence repeat (SSR) markers were used to analyze the genetic diversity and population structure of 125 rice accessions from 40 different origins in Africa, Asia, Europe, South America, and Oceania. A total of 333 alleles were detected, with an average of 11.5 per locus. The mean values of major allele frequency, expected heterozygosity, and polymorphism information content (PIC) for each SSR locus were 0.39, 0.73, and 0.70, respectively. The highest mean PIC was 0.71 for Asia, followed by 0.66 for Africa, 0.59 for South America, 0.53 for Europe, and 0.47 for Oceania. Model-based structure analysis revealed the presence of five subpopulations, which was basically consistent with clustering based on genetic distance. Some accessions were clearly assigned to a single population in which >70% of their inferred ancestry was derived from one of the model-based populations. In addition, 12 accessions (9.6%) were categorized as having admixed ancestry. The results could be used to understanding the genetic structure of rice cultivars from these regions and to support effective breeding programs to broaden the genetic basis of rice varieties.