Commercial condom advertisements usually emphasize the sexual pleasure of branded products, which leads to controversial public views. Some people agree that commercial condom advertisements can also benefit public health, whereas others disapprove of such commercial condom advertisements because their contents are usually offensive, low-tasted, and pornographic. Despite controversy over commercial condom advertising, we know little about the spillover effect of commercial condom advertisement. On one hand, sexual-related content in the commercial condom advertisement may have an arousal effect. That is, it can evoke sexual arousal, leading to more sex intercourses. More frequent sex behaviors, especially casual sex behaviors, may then lead to a risk of contracting sexually transmitted diseases (STDs). On the other hand, commercial condom advertisements may have an educational effect. That is, it can persuade people to use condoms, helping people get in the habit of using condoms, thus reducing the STD trends. In the short term when condom commercials are aired, the arousal effect and educating effect coexists, which motivates the net short-term effect as an open empirical question. In the long-term when the condom commercial no longer aired, the educating effect remains, which decreases the STD trends.

Squid is a popular seafood in Korea. However, since the 2000s, the squid production has been declining. The unstable supply of the squid products may cause price fluctuations of fresh and chilled squid. These price fluctuations may be relatively more severe than them of other commodities, because the fresh and chilled squid can not be stored for a long period of time. Thus, this study analyzes the structural characteristics of price volatility and price asymmetry of fresh squid based on off-diagonal GARCH model. Data used to analysis of this study are daily wholesale and retail prices of fresh squid from January 1, 2006 to December 31, 2016 provided in the KAMIS. As theoretical approaches of this study, first of all, the stability of the time series is confirmed by the unit root test. Secondly, the causality between distribution channels is checked by the Granger causality test. Thirdly, the VAR model and the off-diagonal GARCH model are adopted to estimate asymmetry effect and price volatility spillover between distribution channels. Finally, the stability of the model is confirmed by multivariate Q-statistic and ARCH-LM test. In conclusion, fresh squid is found to have shock and volatility spillover between wholesale and retail prices as well as its own price. Also, volatility asymmetry effect is shown in own wholesale or retail price of fresh squid. Finally, this study shows that the decrease in the fresh squid retail price of t-1 period than the increase in the t-1 period has a greater impact on the volatility of the fresh squid wholesale price in t period.

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This finding suggests the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

This study highlights empirically the relationship among major constructs such as accident, fear and anxiety emotion, self-efficacy, and negative spillover of work, focused on the railway drivers. The differentiated factor of this study is in that the experience of accident was posed as exogenous variable. The main statistical tool was Regression. Hypothesis tests based on 201 samples verified that the experience of accidents showed a significant effect on negative spillover of work mediated by fear and anxiety, with moderating effect of self-efficacy between fear and anxiety and negative spillover of work. However, the moderating effect was shown as increasing the degree of negative spillover of work, since the drivers recognized their fear and anxiety accrued by accident experience as uncontrollable. This findings suggest the need for mitigating driver's negative emotion - fear and anxiety - through an introduction of practice such as exemption of settlement obligation in accident site and lowering of the penalty for accident responsibility.

본 논문에서는 공공연구개발사업의 기술파급측정을 위한 이론적/방법론적 기반을 제공하기 위하여 기술파급현상을 고찰하고 이를 측정하는 방법론에 관하여 논의하고자 한다. 본 논문은 다음과 같이 구성된다. 첫째, 일반적인 기술파급메커니즘에 관하여 논의하며 파급현상 및 파급경로를 정리한다. 둘째, 기존에 문헌들에서 사용된 주요 방법론을 소개하고 방법론의 장단점을 논의한다. 셋째, 방법론과 기술파급현상에 대한 이해를 기반으로 기술파급현상과 측정의 문제를 고찰한다. 마지막으로 공공연구개발 사업의 기술파급효과 측정을 위한 선행조건을 제시한다. 본 논문의 목적은 연구자 및 정책입안자들에게 기술파급현상과 측정에 관한 이해를 넓히고 여러 방법론으로 측정된 기술파급측정의 결과를 올바르게 평가를 할 수 있도록 하기 위해서이다. 본 연구는 향후 공공연구개발 사업의 파급효과를 측정하고자 할 때 방법론적 한계를 인식하여 파급현상과 측정 결과의 간극(gap)을 인지하여 이를 기반으로 더 향상된 측정 방법을 고안하는데 도움을 줄 것이다.

In recent years, cultural and creative industries have broken the constraints of resource and environmental pressure on sustainable economic development, become a new engine of economic growth and drive a new round of economic growth in advanced countries. The cultural industry with ‘knowledge’, ‘culture’ and ‘creativity’ as its main contents relies on Internet technology. Combined with trade, it shows strong economic potential. From the practice of South Korea, the success of cultural industry export trade has overcome the bottleneck of local resources, achieved sustained high-speed economic growth and greatly improved the country’s comprehensive competitiveness. Theoretically, culture has its rich connotation and extension, and its products and services have the characteristics of high permeability, high added value and high radiation. Therefore, the spillover effect of cultural export trade also has more scale, quality and sustainability. From the perspective of the spillover effect caused by the export trade of Korean cultural industry, this paper focuses on the important content of export products, film and television dramas. Through the analysis of ‘point consumption’ to ‘surface consumption’ brought by the export of popular Korean dramas to China, this paper verifies the generation of spillover effect by driving the export growth of tourism, beauty, food, mobile phone, automobile, food, clothing and other industries. At the same time, it examines some problems existing in Chinese film and television dramas, and provides some reasonable suggestions for the ‘going out’ of Chinese film and television dramas in the future.

본 논문에서는 1980년-2017년까지 중국의 총요소생산성(TFP)을 구하고 R&D 자본스톡과 R&D spillover를 이용하여 설명하고자 하였다. R&D spillover는 기술흡수율을 이용하여 보정하였고 R&D 자본스톡은 기술정착률로 보정하였다. 회귀분석기간을 글로벌 금융위기 이전인 1980년-2007년으로 한정하여 분석한 결과 모든 변수가 양의 기여도를 보였으며, 여기서 얻은 각 변수의 TFP 탄력도를 이용하여 2017년까지의 TFP를 시뮬레이션한 결과, 추가 TFP 성장률 4.65%-11.16%를 예측하였다.

The purpose of this study is to analyze the spillover effect of R & D investment focusing on agriculture sector. Therefore, the Korean industry is divided into 18 industries and the data period including 1970 ~ 2014 is analyzed. In addition, the method is based on the analysis of the production function, the growth contribution of the production factor, and the spillover effect of other industries that affect the agricultural output. The results of this study are summarized as follows. First, R & D investment has a positive effect on the production of Korean agriculture. Second, the impact of high tech industry R & D investment on Korean agriculture is positive. Third, the R & D investment in the public sector is relatively higher than the R & D investment in the private sector. In the R & D stage, the R & D investment of the first level technology has a great influence on the production of agriculture. As a result of this study, governments should consider the above mentioned research results to determine resource priorities based on limited resources in relation to R & D investments that contribute to production and economic growth.