The Sociolinguistic Journal of Korea 14(2). This paper analyzes a TV homeshopping commercial discourse produced in the form of a four-party conversation between the hosts and the guests. From a conversation-analytic perspective, several aspects of the turn-taking and sequence-organizational structure of the TV homeshopping talk are analyzed. Special reference is made to the ways its multi-unit turn is interactively constructed and the ways it is organized as a multi-party interaction based on the 'teams' of the hosts and the guests. The upshot of the 'trust-evoking' discourse of the TV homeshopping talk is characterized by a range of practices geared to highlighting the participants' mutually supportive actions, which are analyzed in terms of backchannel cues, repetition, overlapping, and collaborative completion. Despite the inherently pre-planned, 'performed' nature of the talk, it displays features of natural interaction as revealed by the way the participants collaboratively organize turns and sequences, and also by the way they orient to the asymmetrical aspects of talk.