본 연구의 목적은 폴 멀둔의 시에 나타난 유희적인 비가풍 회상을 두 가지 방식, 즉 어두운 유머와 연상기법을 중심으로 고찰하는 것이다. 멀둔은 어두운 유머를 통해 당대의 존재론적, 역사적, 정치적 위기상황을 보여준다. 그는 심각한 멜랑 콜리 정서만을 유지하지는 않는데, 전통적인 비가에서처럼 화자가 주변 환경과 정서적인 거리를 좁히지 않을 뿐만 아니라, 근대 비가에서처럼 멜랑콜리의 심연에 무력하게 빠지지도 않는다. 멀둔이 보여주는 멜랑콜리와 유머의 특이한 결합은 그가 선택한 미묘한 단어, 암호말, 기표 유희 등의 연상기법을 통해 이뤄지고, 이는 대상과 상황 사이에 긴장을 일으켜 의미화 작용의 한계에 이른다. 멀둔은 20세기 후반 격동기를 애 도하면서 추적 가능한 애도의 감정들이 기표의 유희 속으로 급속히 표류하게 하여 충격적인 역사로부터 유머러스한 거리를 유지한다.

This study integrates the cognitive appraisal theory and script theory, highlighting the bridging role played by recollective memory. The relationships between visitors’ appraisals, emotions, recollection, storytelling and repurchase intention as they relate to the luxury cruise trip experience were assessed. We developed 14 theoretical hypotheses from a literature review. We then tested these hypotheses using data collected from 300 luxury cruise passengers. To the best of our knowledge this study is the first to incorporate the cognitive appraisal approach into script theory in a luxury tourism setting. Our work discloses that these two theories complement each other and recollection is the tie between them. This research reinforces the theoretical literature on cognitive appraisal and script theory. Moreover, the luxury cruise sector is under pressure due to fierce competition and as a result there is a need to acknowledge the crucial determinants of tourists’ emotional reactions. An understanding of tourists’ emotional experiences, and their antecedents and consequences will aid in the formulation of strategic marketing, segmentation, and communication efforts. The results of our study confirm that different emotional reactions can be elicited due to the power of four appraisal dimensions: appetitive goal congruence, certainty, novelty and agency. The findings not only enrich the cognitive appraisal framework and script theory literature but also provide guidance for managerial and marketing strategies of cruise industry practitioners.