For domestic companies to enter the market, Vietnam’s rice industry value chain and strategies face the following problems. First, farmers outside the Mekong and Red River deltas suffer from low productivity and quality due to a lack of access to new varieties and technology. Second, quality control is difficult because of the small scale of milling companies and collectors. The double milling system increases distribution margins, leading to price hikes. Additionally, low margins for distributors further exacerbate this issue. Third, the government’s export price controls and advance purchase system result in losses and fluctuations in domestic rice prices, negatively affecting exports. The lack of branding and the perception of low-quality rice also diminish international competitiveness. Fourth, the annual import of one million tons through the southeastern border impacts domestic rice prices. To develop rice market in Vietnam, it would be beneficial to integrate production, milling, and distribution. Additionally, collaborating with organizations such as the KOPIA Center to provide cultivation technology support and establish large-scale demonstration complexes should be considered. Additionally, to increase domestic market share, it is necessary to prioritize marketing efforts such as enhancing promotions and building brands, while emphasizing urban consumers’ preferences for high quality and flavor rather than focusing on exports.

1. 우리나라 ODA 중점협력국 중 하나인 가나의 주곡 작물로서 지속적으로 소비가 증가하고 있는 쌀의 가치사슬 단계별 문제점과 해결방안을 조사함. 2. 식량 안보와 영양개선을 위해 농업 현황과 국제 사회의 지원을 조사하고, 이를 통해 우리나라의 중점 지원 전략을 수립하는 것을 목적으로 함. 3. 지속가능발전목표(SDGs)의 두 번째 목표인 식량안보 확보를 위한 가나의 국가 정책에 부합하면서, 동시에 우리나라 농업 기술력의 우수 분야인 농작물 품종 R&D, 기술 교육, 농촌지도 등 ODA를 지원하기 위해서는 농업 관계기관, 연구소, 국제기구, 민간 부문과의 협력이 필요함. 4. FAO, World Bank 등의 국제기구에서 제공하는 문헌 검토 및 농업 통계 데이터를 이용하였으며, 현지의 이해관계자 인터뷰를 통해 정성적 데이터를 수집·분석함.