이 연구에서는 2013년 경남 농촌현장포럼 마을들을 대상으로 색깔마을 유형과 농촌어메니티자원에 따 라 마을유형을 분류하고 농촌현장포럼 효과를 분석하여 활성화 방안을 제시하였다. 마을유형별 현장포 럼 효과 분석 결과를 토대로 색깔마을 1유형과 하위 30% 마을은 기초인프라와 주민역량강화형, 색깔마 을 2유형과 중위 40% 마을은 체험관광과 2차 산업화형, 색깔마을 3유형과 상위 30% 마을은 체험관광 과 6차 산업화형으로 재유형화 하였다. 또한, 설정된 유형에 따라 앞으로 농촌현장포럼과 마을발전방향 등을 제시하였다.

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: “Group of Rural Experience Activity” “Group of Rural Environment and Service” and “Group of Rest in the Rural” After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The “Group of Rural Experience Activity” sought to actively participate in various activity programs, whereas the “Group of Rest in the Rural” comparatively had a weaker preference for such active programs. We thus learnt that tourists’ preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

With the globalized coming of the knowledge-based society following the post-industrial period, both the crises and opportunities have been occurring together as non-special affairs, which is the same situation in Rural Korea. A crucial key for maximization of potentialities of emerging opportunities is to mobilize the multi-valuedness embedded in rural areas as one of new growth powers. In order to realize a variety of multi-valuedness of rurality, it should be needed to re-discover and re-evaluate rural resources by paradigm shift and to identify the multi-valuedness of resources systematically and scientifically. On the basis of this understanding, this study aimed at setting up the evaluation indicators system by rural village types to identify systematically the multi-valuedness embedded in rural villages in the initial step. Integrated evaluation indicators system was made with 4-level hierarchies; high-leveled one with 3 fields(society, environment, regional economy); middle-leveled one with 8 areas; lower-leveled one with 19 sub-areas; detailed indicators totally with 39 items. These indicators were divided into 12 basic indicators applied to all types and 27 specialized indicators determining the characteristics of village types

The purpose of this study is to conduct an analysis of rural village's community status and consciousness through a questionnaire survey of community leaders and members. Nine types of rural village communities were selected in Korea through a pre-survey of amenity resources data from the Rural Development Administration. Survey items that could determine characteristics of rural village communities were derived from a literature survey of rural village community systems. A questionnaire survey was conducted for 12 Eup-Myeon in Yesan Gun and responses were gathered from 66 community leaders and 1,222 community members. The results derived from the data collected from the community leaders show that 50% percent of rural village communities have been operating for over 25 years, and that community works such as group purchases are carried out based on emotional sympathies between residents. The results derived from the data collected from community members show that on average, community activities are carried out at places that are between 30 and 60 minutes away. Most members are satisfied with regard to the status of their rural village community. A correlation analysis showed that the rural village community satisfaction depended on travel time, community fee, and activity time.