논문 상세보기

한반도 사드배치 이후 중국 온라인 미디어 분석을 통한 제주도 이미지 제고방안 연구 KCI 등재

A Study of Analyzed Chinese Media and to Seek Improvement Plan for Jeju’s Image

  • 언어KOR
  • URLhttps://db.koreascholar.com/Article/Detail/381075
구독 기관 인증 시 무료 이용이 가능합니다. 5,200원
中國學 (중국학)
대한중국학회 (Korean Association For Chinese Studies)
초록

본 연구는 중국 혹은 중국인 대상 제주의 우호적 이미지 확립을 위해 한반도 사드(THAAD)배치 전후, 중국 주요 언론매체와 인터넷 게시판에 대한 제주 이미지 분석을 실시하였으며, 온라인 공간에 게시된 텍스트를 대상으로 사회관계망분석(Social Network Analysis)을 통해 이를 구체화하였다. 결과적으로 본 연구의 주요목적은 객관적 수치에 근거한 연구방법을 활용하여 중국 내 제주지역 인지도 제고 방안을 모색하고, 제주의 지역경제를 활성화하는데 도움이 되고자 함에 있다.

This study is designed to identify the image frame of Jeju developed by China, and based on this, to establish friendly image on Jeju for China or Chinese people. To confirm this, the study analyzed the image of Jeju in major Chinese media and internet message boards before and after the THAAD deployment. In addition, the texts posted on the relevant online space were specified through Social Network Analysis. As a result, the main purpose of this study is to seek improvement plan for Jeju's awareness in China by using research methods based on objective figures and to activate local economy of Jeju.
The results of the study are as follows. First, the image of Jeju appearing online of China is different in macroscopic unit of China and microscopic unit of Chinese people. While Chinese government views Jeju from the perspective of China's government policy, Chinese people tend to view Jeju as the object of tour/travel. Second, the THAAD deployment has a great effect on the mutual relationship between Jeju and China not to mention the relationship between Korea and China. The THAAD deployment has a considerably negative effect on the image of local unit beyond the relation between Korea and China. Third, it was confirmed that developing new image of Jeju and focusing on the new image are necessary. Chinese people show attention on individual travel/tour, which didn't exist before. There is growing interest in individual travel programs such as exploring Jeju's traditional culture and restaurants and shooting honeymoon photos.

목차
초록
1. 서 론
2. 선행연구 검토 및 현황분석
    1) 중국 인터넷 시장의 성장과 중국SNS 및 인터넷 게시판
    2) 사회관계망분석(SNA)의 활용과 연구
3. SNA 분석결과
    1) 기초통계 분석결과
    2) 중국 주요 기관지 및 인터넷 게시판의 고빈도 단어 분석
    3) 중국 주요 기관지 및 인터넷 게시판의 SNA 시각화 분석
4. 분석결과를 통한 이미지 제고방안
5. 결 론
참고문헌
논문초록
저자
  • 정지형(제주연구원) | Jung Ji-Hyung
  • 주민욱((사)이어도연구회) | Ju Min-uk
  • 김현태(부경대학교) | Kim Hyun-tae
같은 권호 다른 논문