본 연구는 주부 소비자들의 유기농산물에 대한 인식을 조사함으로써, 소비자들의 합리적인 유기농산물 소비생활을 유도하고 나아가 유기농산물 구매행동 연구에 필요한 유용한 기초자료를 제공하고자 수행되었다. 연구를 위한 조사는 서울지역 거주 20세 이상 주부 364명을 대상으로 이루어졌다. 조사결과, 유기농산물에 대한 인지도는 3.40으로 그다지 높지 않았고, 유기농산물에 대해 '건강에 좋은 것'(4.05), '가격이 비싼 것'(3.92), '화학비료를

This study was conduced to get consumers to use the organic food soundly and to provide useful information to researchers of organic food by investigating the consumers' recognition of organic food. The subjects of this study were the 364 housewives in Seoul area, over the age of 20. The result of this study showed that the respondents' awareness of organic food was average 3.40. And respondents recognized that organic food is healthy(4.05), expensive(3.92), had no chemical fertilizer(3.83), and clean(3.79), in order. The study also showed that only 58.8% of the respondents said that they trust organic food and the major reasons for distrust in organic foods are: it's too expensive(3.90), is no different than non-organic food(3.74), and had unfavorable reports in the media(3.36).

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