This study examined the feasibility of exporting dairy products from Korea to Vietnam by identifying characteristics of its dairy product market based on results from the analysis of its dairy product market, and surveys on consumers, wholesalers, and retailers. The results from surveys provide characteristics of Vietnam’s dairy product market, the propensity to consume Korean dairy products, and the feasibility of the Korean dairy product exports market. As rapid economic growth and changes in preference result in an expansion of import market in Vietnam, Vietnam’s dairy product market is highly attractive to Korean dairy products. Vietnamese consumers have high confidence in Korean dairy products and are willing to pay a high price for them. Besides, over 200 thousand Koreans are living in Vietnam. This is favorable to Korean dairy products exports. But the success of the Korean dairy products in Vietnam’s dairy product market also depends upon systematic disease controls, the establishment of its brand image, effective quality and sanitation/safety management, and government support. Notably, the economic effects of Korean dairy products exports to Vietnam are 68.7 billion won for a production inducement effect and 297 persons for an employment inducement effect.

ABSTRACT
서 론
선행연구
베트남 유제품시장의 현황
베트남 유제품시장의 특성
    1. 개요
    2. 유제품 소비현황
    3. 한국산 유제품 만족도 및 구매의향
    4. 심층면접조사
베트남 유제품시장 접근 전략
    1. 목표시장의 설정 및 타겟 소비자 차별화된 홍보마케팅
    2. 한국산 브랜드 이미지 구축 및 공동 마케팅
    3. 등급별 접근
    4. 품질 유지
한국산 유제품 대베트남 수출의 경제효과
    1. 산업연관모형
    2. 유제품 대베트남 수출의 경제효과2021년 1,058톤(20,502 천달러)의 한국산
결 론
적 요
REFERENCES

• 최윤상(대진대학교) | Youn-Sang Choi (Division of International Studies, College of Global Trade and Industry, Daejin University) Corresponding author