The purpose of this study is to analyze the characteristic of quality attributes of smart hotels by using a SERVQUAL-IPA model, focusing on Chinese, which has the most proactive approach for the adoption of smart hotel system. Toward this goal, six quality factors—tangibles, reliability, assurance, responsiveness, empathy, and playfulness—were extracted through factor analysis, and IPA was used to appraise the degree of importance and satisfaction for each quality attribute. As a result of the SERVQUAL-IPA model, quality attributes were categorized into four groups of 'keep up the good work,' 'possible overkill,' 'low priority,' and 'concentrate here.'. Furthermore, it was concluded that there is a need to focus on the following elements: ‘smart devices can assist customers in emergency situations’, ‘when the room control system identifies customer needs, the staff can provide prompt service’, ‘development and improvement of mobile applications that enable customers to control room amenities’, ‘regular maintenance for smart devices’, and ‘providing data-driven personalized recommendations through customer activity data analysis’.

Although concerns about overheating of the franchise industry's market structure continue to be raised, there are few studies that analyze the market structure of the franchise industry and suggest practical use. Most existing studies mainly analyze the market structure of other industries using industrial concentration(HHI) as an indicator of market competition intensity from the perspective of industrial organization theory. This study seeks to present a market structure analysis method that is different from existing methods. Considering practical application, this study presented a method to analyze the market structure that combines industry concentration(HHI) analysis and matrix analysis of the franchise industry. First, the industry concentration(HHI) and operating profit ratio(SMR) of 15 major industries in the franchise industry were analyzed in a time series manner (2014-2019). Second, using industrial concentration and operating profit ratio(SMR) as two variables on the x-axis and y-axis, a two-stage matrix analysis was used to understand the market structure characteristics of 15 industries at a glance. Third, a method of utilizing the matrix analysis results for practical decision-making was presented.

This study was conducted to evaluate the market potential of 'Hwanggeumsantari', a new oyster mushroom variety developed in Gyeonggi Province in 2019, and to derive effective market entry strategies. To objectively assess the marketability of 'Hwanggeumsantari’ from various perspectives, a panel of 50 consumers was formed, and surveys and interviews were conducted. Additionally, two Focus Group Interviews were held with distributors in the agri-food sector. The results showed that potential consumers were positive about the color and texture of ‘Hwanggeumsantari', but expressed relatively less satisfaction with its shelf life and aroma. Distributors, through tow Focus Group Interviews, evaluated that the product had sufficient market competitiveness, but called for efforts to improve cultivation techniques and enhance price competitiveness. Based on the results of market evaluations by consumers and distributors, a SWOT analysis was conducted. The main strengths identified were its outstanding color and texture, while the main weakness was its freshness issue. Meanwhile, the growing demand for healthy foods and various online sales channels could provide market entry opportunities for ‘Hwanggeumsantari', but high sensitivity to price in the case of premium pricing could pose a threat. Consequently, a market entry strategy for ‘Hwanggeumsantari’ was proposed using a 4P mix approach based on the SWOT analysis results. The product strategy emphasized premium positioning, small packaging, and the development of packaging technology to maintain freshness. The price strategy proposed premium pricing and the operation of incentive programs. The distribution strategy suggested channel diversification, direct stores, or direct sales, while the promotion strategy emphasized storytelling and collaboration with influencers.

As global climate change impacts become more apparent, countries are implementing various policies to achieve carbon neutrality that can be categorized into direct regulations and market-based indirect regulations. The latter, utilizing economic incentives, is considered more efficient in transforming corporate behavior and promoting voluntary efforts for carbon reduction. In alignment with international trends, South Korea has introduced the Emission Trading System (ETS) in 2015. Despite this, the domestic carbon market remains underdeveloped, with low ETS participation, particularly in the aquaculture sector. In order to activate external projects under the ETS, this study proposes short-term strategies including linking ETS with popular eco-friendly energy distribution projects, developing standardized monitoring techniques, and integrating carbon reduction initiatives with other support mechanisms such as direct payment programs. Long-term strategies focus on developing new methodologies for external projects, promoting the use of renewable energy, and enhancing technologies to reduce energy consumption in aquaculture operations. By implementing these strategies, the study aims to enhance the participation of the aquaculture sector in carbon reduction efforts, contributing to the overall goal of carbon neutrality.

본 연구팀은 피아노제조산업에서 대표적인 기업인 ㈜야마하가 국제화 과정에서 제품 전략과 시장 전략을 동시에 적용하는 사례를 통해서 국제경영에 관한 새로운 모델인 국제경영의 4가지 본원적 메커니즘(4 Generic Mechanisms in Global Management: 4GMGM)의 현실적용가능성을 다루었다. 야마하 피아노가 초기에 현으로 소리를 내는 전통적인 건반악기인 피아노를 일본이라는 현지 시장에서 개발 판매하는 현지화(Localization) 전략에서 출발했다가, 디지털 피아노를 개발 하면서 현세화(Loc-balization) 전략으로 나아갔고, 최상위 품질을 갖춘 그랜드피아노를 개발하 면서 세계화(Globalization) 전략의 정점을 찍었다가, 현지 음악 소리를 내는 맞춤형 피아노를 일 렉트릭 파이노의 한 영역으로 개발하면서 세현화(Glocalization) 전략으로 변신한 과정을 검토했 다. 이 연구를 통해 기업이 국제화하는 과정에서 제품전략과 시장전략을 동시에 개발해야 한다는 논리를 제시한 4GMGM이 현실을 설명하는데 적절하다는 검토 의견을 도출했다.

Shipping universally accounts for 80% of global trade and 70% in price terms. While in Vietnam, not only the maritime transport market share, especially with international goods, has decreased significantly but also the maritime transport volume of national fleet tends to decrease. Therefore, the solutions of increasing the transport volume along with regaining the transport market share are a major concern for Vietnam's shipping development plan. With the purpose of finding these important solutions, this research aims at investigating the factors affecting the national fleet’s transport volume by ARDL model based on Vietnamese fleet’s transport volume quarterly data from 2008 to 2022. The results demonstrate that the deadweight tonnage of the fleet and GDP are the two fundamental factors which have positive influences on transport volume of Vietnamese shipping fleet in both the short run and the long run. Then, the paper proposes solutions how these two variables, especially the tonnage of the fleet increase the maritime transport market share as well. The findings provide clear directions to the policy makers and the shipping company in proposing relevant solutions for shipping development plan.

This study was conducted to determine the efficiency of the distribution process of the abalone industry, that is, whether there is market dominance. In addition, it was intended to find out whether there is an asymmetric price transfer phenomenon between the distribution stage of the abalone industry. The results of this study are summarized as follows. First, the asymmetric price transition effect on the abalone price between producer and wholesale market was found to be positive. It means that the distribution structure is incomplete between the producer and the wholesale market and the abalone market is operating inefficiently. Second, as a result of estimating the market power between the producer and the wholesale market, the market power coefficient between the producer and the Hanam wholesale market, and the producer and the Incheon wholesale market were 0.0618 and 0.0735. Summarizing the analysis results, the abalone market has an asymmetric price transition between producer and wholesale markets, but the market dominance coefficient is relatively low. These results suggest that the asymmetry of price transition is mainly caused by market dominance, but can also be caused by other factors such as information asymmetry. In the future, in addition to the market dominance of the abalone market, it is judged that research on factors related to the asymmetry of price transition is necessary.