간행물

한국산업경영시스템학회 학술대회

권호리스트/논문검색
이 간행물 논문 검색

권호

2025년 한국산업경영시스템학회 춘계학술대회 및 제23회 대학생프로젝트경진대회 (2025년 5월) 18

7.
2025.05 구독 인증기관 무료, 개인회원 유료
As digital transformation accelerates, platform business has become a core business model in modern society. Platform business has a network effect where the winner takes all. For this reason, it is crucial for a company's pricing policy to attract as many customers as possible in the early stages of business. Telecommunication service companies are experiencing stagnant growth due to the saturation of the smartphone market and intensifying competition in rates, but the burden of maintaining communication networks is increasing due to the rapid increase in traffic caused by domestic and foreign CSPs. This study aims to understand the dynamic characteristics of the telecommunications market by focusing on pricing policy. To this end, we analyzed how ISPs, CSPs, and consumers react to changes in pricing policy based on the prisoner's dilemma theory. The analysis of the dynamic characteristics of the market was conducted through simulation using the Agent-Based Model.
4,000원