AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE - koreascholar

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AVATARS AND YOUNG CONSUMERS’ INTERACTIONS WITH FASHION BRANDS IN THE METAVERSE

Marta Giovannetti, Lala Hu, Barbara Kulaga, Elena Cedrola

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URLhttps://db.koreascholar.com/Article/Detail/434515

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Global Fashion Management Conference

2024 Global Fashion Management Conference at Milan (2024.07)
p.353

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Marta Giovannetti(University of Macerata)
Lala Hu(Catholic University of Sacred Heart)
Barbara Kulaga(Polytechnic University of Marche)
Elena Cedrola(University of Macerata)

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