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        검색결과 576

        41.
        2023.10 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The government focuses on promoting start-ups, fostering ventures, and creating an ecosystem of start-ups through the formation of a strong growth environment for small businesses. This study provides academic and practical implications about ways of improving our business incubator’s support service across stages of growth through IPA. To this end, an Importance-Performance Analysis (IPA) was conducted to analyze relationship and differences in importance and satisfaction of business incubator’s support service support at business incubation center. These results present to provide the following academic and practical implications. The academic implications are the need for differences in support services for each phase of start-up growth. As factors that could increase the likelihood of successful start-up were identified in each phase of the start-up growth, important information needed for policy and strategy was provided. As a practical suggestion, the managers and expert groups are presented with sections to be opened for each start-up growth stage, minimum effort input, and areas to be maintained continuously. A systematic support plan is established and a foundation is provided for improvement measures in efficient start-up business incubator’s support service.
        4,000원
        42.
        2023.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This empirical analysis investigates the impact of consultant competency and project manager (PM) competency on business performance. Two hundred and twenty four chief executive officers and executive members at small and medium sized firms in the manufacturing sector were surveyed, yielding several outcomes. First, consultant competency positively affects consulting performance. Second, consultant competency positively affects business performance. Third, PM competency does not have a significant influence on consulting performance. Fourth, PM competency does not have a significant impact on business performance. Fifth, consulting performance does not have a significant effect on business performance. Finally, regarding the mediation effect of consulting performance on the influence of consultant competency and PM competency on business performance, consulting performance had no significant impact. Thus, expertise and insight are crucial for a consulting business to enable the growth of professional consultants. Furthermore, this study is expected to enhance the consulting performance of small and medium sized manufacturing firms by providing useful data to consultants and project managers when carrying out consulting projects.
        4,000원
        43.
        2023.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        In order to enhance competitiveness in the industry, financial companies are building a high level of customer satisfaction and repurchase intention by further strengthening not only the technical quality of the platform business but also the customer-oriented service quality. Theoretically, it is time for a theoretical review of whether the expansion of service quality using platform business in the financial industry is directly linked to the performance of financial companies, such as satisfaction and repurchase intention of existing customers. Based on the rapid growth of mobile and the main activities of financial platform companies above, This study attempted to test a significant impact on customer satisfaction and reuse intention on information services and system services, which are service quality of mobile financial platforms. Even if a number of financial companies compete with each other, they could survive by dividing the market, In the digital environment, customers have free access, so the winner can monopolize the market. It is an environment in which customers can move to platform companies that provide better services. The contents presented through the results in this study will be able to be used strategically in terms of the implementation and operation of the financial platform. In addition, it served as an opportunity to find independent variables that affect customer satisfaction and reuse intention, which are financial platform service quality, and suggested the possibility of continuous development of the platform in the future. In summary, the service quality of financial platforms can further expand users by emphasizing user visibility in terms of information services and utilizing user-centered financial platforms that increase customer satisfaction and reliability by strengthening the responsiveness and ease of system services. This study is of important value and is believed to have laid an important foundation for future research.
        4,200원
        44.
        2023.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Since 2024, small business are also going to be ruled under the Serious Accident Punishment Act. As the scope of the law expands, the small logistics companies are required to pay more attention on preventing serious accidents on the field. Freight vehicle accidents can cause personnel accidents and cargo accidents which are the two serious accidents that the Serious Accident Punishment Act is trying to prevent. The purpose of this research are to study the factors that cause the serious accidents that happens in the small logistics companies and to suggest preventive. The results of the study shows that fall prevention is the top-priority and then driving experience, safety management, and cargo driving hours. However, the gaps between the evaluation values of each are not huge, which means all the preventives are significant.
        4,000원
        45.
        2023.07 구독 인증기관·개인회원 무료
        Increasingly, companies’ attempts to become more sustainable are framed in terms of transitioning towards sustainable business models (SBMs), whereby central logic of how the company offers value to customers is challenged (Yang & Evans, 2019). This transition requires companies to rethink the way value and resource consumption are coupled in their operations (Pieroni et al., 2019), as well as consider different ways of connecting with customer needs (Laukkanen & Tura, 2020).
        46.
        2023.07 구독 인증기관·개인회원 무료
        The application of mindfulness is increasing significantly in different areas of business studies. However, identifying how mindfulness research has evolved and the major research themes, specifically within the business studies domain, remains lacking. This study unveils the intellectual structure of mindfulness research in business studies. Using citation and co-citation analysis, the study identifies the most influential articles, annual growth, and three key research clusters constituting the intellectual foundation.
        47.
        2023.07 구독 인증기관·개인회원 무료
        This research aims to understand how academic articles stimulate knowledge progress by addressing two questions: Does the level of contribution vary between different methods of research (e.g., conceptual, theoretical, and empirical)? How do we assess the potential of scholarly articles to impact and further innovate the field?
        48.
        2023.07 구독 인증기관·개인회원 무료
        Webpage cookies collect and authorize access to users’ online footprints and regulate the data authorization for access, sharing, and usage. Data authorization, which is built based on, but exceeding cookies protocol, enables personalized recommendations under the framework of data-driven content-user matching in a way against customer privacy invasiveness and data breaches. However, gaps exist in how users’ desire for a personalized experience and the site’s perceived ethics contribute to the site-trust and cookies acceptance of categories at each type of site and how businesses’ reward incentives and cookie-based controls may intensify the willingness to contribute to the user data donation continuously.
        49.
        2023.07 구독 인증기관·개인회원 무료
        The luxury fashion industry is facing increasing scrutiny due to its negative environmental impact and unsustainable production methods. However, new business models in the form of second-hand commerce and renting are emerging as attractive options for consumers, reshaping the luxury fashion landscape. This paper examines the current state of second-hand luxury fashion and explores the business models adopted by companies in this sector. A review of existing literature reveals key themes pertaining to second-hand luxury, including consumer motivations and attitudes towards recycled luxury fashion, the evolving meanings and consumer identities associated with second-hand luxury, the impact on the traditional luxury fashion industry, the environmental benefits of recycled luxury fashion, and the business models and sustainability strategies of companies operating in this sector.
        50.
        2023.07 구독 인증기관·개인회원 무료
        In the current era of sustainable development, economic, social, and environmental changes are interrelated, and social inclusion and environmental sustainability are our shared goals. In response, social and environmental values have become important considerations for the success of an enterprise, placing an increased emphasis on the interests of all stakeholders. This trend in the governance of enterprise fueled the emergence of a new organizational form: the certified B Corporation (B Corp), a social enterprise certified by B Lab as an enterprise that creates value for non-shareholding stakeholders, including employees, customers, the local community, and the environment. With their positive social and environmental impacts, B Corps have become increasingly recognized as instrumental in the achievement of the UN Sustainable Development Goals, and literature on B Corps has increased. However, empirical research on the role of B Corps is still lacking.
        51.
        2023.07 구독 인증기관·개인회원 무료
        With the expanding availability of market data, firms are increasingly reliant on analytical capabilities as a source of competitive advantage, a trend that is reflected in the rising budgets allocated to data and analytics (The CMO Survey, 2022). Analytical capabilities denote firms' capacity to define and extract insights from the available data and link these insights to decision-making (e.g., Cao et al., 2019; Penttinen & Frösén, 2022). Despite the growing influence of the capability perspective on marketing analytics, which is rooted in the resource-based view (Barney, 1991), the understanding of analytical capabilities as a source of performance disparities remains in its early stages. In particular, although analytical capabilities of firms constitute (1) capabilities internal to the firm, as well as (2) those shared within the firm’s broader business network, the vast majority of previous research focuses on the development and use of internal analytical capabilities only (Gupta & George, 2016; Wedel & Kannan, 2016). As a result, there remains limited understanding regarding shared analytical capabilities that assume close collaboration between business partners, such as suppliers, buyers, and third parties, in developing and sharing data and insights (Alinaghian & Razmdoost, 2018; Penttinen & Frösén, 2022) and extend beyond the boundaries of individual firms.
        52.
        2023.07 구독 인증기관·개인회원 무료
        To successfully expand their business activities in overseas markets, small- and medium-sized enterprises (SMEs) must first acquire a thorough knowledge and understanding of prevailing environmental and market conditions. This study examines the crucial role that a learning orientation can play in the generation of relevant foreign market knowledge. It also investigates the impact of foreign market knowledge on strengthening internationalizing SMEs’ operational adjustment agility and market capitalizing agility, which in turn enhance firms’ international venture performance. Our empirical effort is based on data collected from 209 Nigerian industrial SMEs which internationalize their efforts. To test our research model and hypotheses we collected data by means of a survey conducted among Nigerian small- and medium-sized firms (i.e., employing 250 or less people) which internationalize their efforts and launch their products in B2B markets. The positive role of learning orientation, foreign market knowledge and organizational agility is confirmed by our results on driving international venture performance.
        53.
        2023.07 구독 인증기관·개인회원 무료
        Research in entrepreneurial marketing (EM) has put considerable effort into identifying various factors associated with entrepreneurial success, including skills and competences of prospective entrepreneurs. At the same time, little consensus exists regarding the relative importance of particular marketing skills. Moreover, the literature to date does not outline any essential marketing-related competencies needed for nascent entrepreneurs. Our study looks to identify specific marketing competencies relevant to entrepreneurial context. A three-stage mixed-methodology approach to data collection is deployed. Qualitative documentary analysis and exploratory interviews provide preliminary findings and guide the design of a subsequent quantitative survey of UK entrepreneurs, resulting in insights into the most beneficial marketing competencies for entrepreneurship. Further, these insights are used to equip educators with improved practice of developing marketing practice for future entrepreneurs. This research is expected to advance the understanding of nascent entrepreneurship research, practice and pedagogy within EM field.
        54.
        2023.07 구독 인증기관 무료, 개인회원 유료
        Digitalization is a prevailing force in the marketplace and unquestionably a key topic on the strategic agenda of many firms (e.g., Balsmeier & Woerter, 2019). Alongside, research into managing digitalization has also strongly increased in recent years (Svahn, Matthiasen, & Lindgren, 2017; Ritter & Pedersen, 2020). Hofacker, Pillai, Golgeci & Gligor (2020, p. 1162) claim “Artificial intelligence, blockchain, data security/integrity, Internet of Things, and big data analytics are just some possible digital trends that can shape how B2B relationships are understood and managed”. Despite this increasing interest, the number of works within the scope of business-to-business (B2B) exchanges is still limited (Obal & Lancioni, 2013; Pagani & Pardo, 2017; Gomes et al., 2022; Matt, Pedrini, Bonfanti & Orzes, 2023) and there any many unexplored or underexplored phenomena.
        3,000원
        55.
        2023.07 구독 인증기관·개인회원 무료
        We propose a sales prediction model based on the number of new members, online advertising, and consumer reviews for a short period. Considering purchase behaviors of new and existing members, we predict reliable sales amounts, which can be monthly updated. Our study provides digital marketers with a feasible prediction approach.
        56.
        2023.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        The purpose of this study is to evaluate the feasibility of the new marine leisure ships. In order to achieve the research purpose, the cost and income were calculated based on the operating of other marine leisure ships, and the feasibility of the project was empirically analyzed. This study established a research model that applies the values derived by empirically analyzing ships with similar specifications, to the new marine leisure ships. We then calculated the cost-benefit analysis, net present value, and internal return, and evaluated the feasibility of the project based on this. As a result of the business feasibility analysis of investing in marine leisure ship, it was found that economic feasibility exists with a B/C of 1.042 and 1.049 for new and secondhand ships, respectively; however, considering the stability of the ship and the publicity and continuity of the business operation, it is recommended to invest in new ships compared to secondhand ships. The total benefit over the 10-year operating period using a social discount rate of 4.5% was evaluated to be about KRW 292.0 billion, which is higher than the total cost of KRW 256.6 billion. In conclusion, the profitability analysis showed that the B/C was 1.042, the NPV was KRW 193 billion, and the IRR was 2.1%, which indicates that profitability is weakly secured.
        4,000원
        57.
        2023.05 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 논문에서는 정부 기업지원 사업이 기업성장에 미치는 영향을 분석하였으며, 정부지원 활동에 성장단계를 조절 변수로 활용하여 기업의 재무적 성과 또는 비재무적 성과에 미치는 영향을 실증분석하였다. 그 결과 정부 기업 지원은 재무적 성과, 비재무적 성과, 정부지원 활용에 유의적 영향을 미쳤 으며, 성장단계의 조절 효과의 경우 재무적 성과 및 비재무적 성과 모두에 정(+)의 영향을 미치는 것으로 분석 되었다. 연구결과를 종합하면, 정부 기업지원은 기업의 성과에 긍정적 영향을 미치며, 성장단계는 재무적 성과 및 비재무적 성과 모두에 정(+)의 효과가 있으며, 재무적 성과에 미치는 영향이 더욱 큰 것으로 나타났다. 이에 각 기업의 성장단계에 맞추어 정부 지원사업을 지원하여야 하며, 그중 쇠퇴기에 기업은 산업분야 및 기업분석을 통하여 기업의 상태에 맞추어 지원하는 맞춤형 지원을 수행할 필요가 있으며 정부 기업지원 사업의 효율성을 개선하는데 의미가 있을 것으로 기대된다.
        8,600원
        58.
        2023.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        This study is a leading case of empirical analysis of whether, when corporate stakeholders (government, investors, customers, managers, employees) put pressure on companies for ESG management, it affects the introduction and implementation of ESG activities (environmental, social, governance) and affects business performance. As for the research method, a sustainability report was published, and a web survey of Korea Research Inc. was conducted from May 10 to May 20, 2022 targeting ESG management managers of 192 companies, and analyzed through the PLS structural equation model. As a result of the study, it was found that the introduction and execution of ESG is closely influenced by the pressure from the government, investors, managers, and employees, and in particular, the internal pressure of current managers and executives and employees has a great impact on the introduction and implementation of environmental, social, and governance activities. In particular, although external pressure also has some influence, it is practical to suggest that strong internal pressure is necessary for continuous activities and performance. And, methodologically, the main activity indicators of the GRI Reporting Guidelines, which are the most representative ESG management indicators, were developed as a questionnaire, and reliability, validity, and model fit were secured through comparison with indicators of multiple systems and expert reviews. The limitations of this study are that more in-depth analysis by industry or size is possible when ESG management is mature and sufficient samples are secured, and complex ESG pressure factor modeling is possible when more diverse stakeholders are added.
        4,600원
        59.
        2023.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
        Data commentary is an important text type in research articles; however, its discourse model is often challenging to access because it is embedded in the upper genres such as textbook, weather forecast, and journal article. This study aims to establish a discourse model of data commentary, with a focus on academic research papers in Economics and Business administration journals. To accomplish this, this study employs Move analysis and SF-MDA(Systemic Functional-Multimodal Discourse Analysis) to investigate the moves of data commentaries and the metafunctional meanings of each step. The results indicate that the data commentary discourse model consists of three moves: (1) summarizing the topic and methodology, (2) representing figure and numbers, and (3) analyzing and commenting on results. Additionally, 22 steps are identified for each move that creates metafunctional meaning: ideational, interpersonal, and textual.
        6,100원
        60.
        2023.02 KCI 등재 구독 인증기관 무료, 개인회원 유료
        본 연구는 사회주의국가들에서 선교적 목적을 가지고 비즈니스 활동을 해 온 BAM 기업들을 대상으로 사례연구를 진행하여, 이를 통해 BAM 기업들의 정착 성공요인을 분석하는 것을 목적으로 진행되 었다. 연구자는 사회주의국가에서 5년 혹은 그 이상 꾸준히 기업 활동을 해온 기업 대표 7명을 대면 혹은 비대면으로 만나 심층인터뷰를 기초로 한 BAM 기업 사례연구를 진행하였다. 심층 인터뷰 결과를 사례별로 분석하고 또 통합적 분석을 진행한 가운데, BAM 기업 7곳의 정착 성공요인 36개 항목을 정리한다. 나아가, 연구자는 본 연구가 통일선교 론의 범주 안에서 진행된다는 점을 고려하여 BAM 기업 사례연구의 결과물을 북한선교와 연계시킨다. 북한 내 사회-경제 차원의 여러 변화들을 주시하며, 최근 도시화-자본화 양상에 따라 대두된 BAM 선교론이 향후 북한선교 차원에서 역시 적용 가능하고 다양한 유무형의 선교 열매를 맺을 수 있는 대안임을 강조한다.
        7,800원
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