Search query information has been neglected in the evaluation and management of search engine advertising. Based on a search engine advertising campaign for a 4 year period, this study explores if search advertising metrics vary for informational, transactional, and navigational search intentions. Differences across these intentions were found for the advertising rank, click-through rate, cost per click, offline signing rate, and cost per contract. As a result, the study proposes the integration of search intention in search engine advertising management by incorporating the available search query information. This notion of keywords as a composition of different search intentions challenges the current practice of evaluating search engine advertising on a one-dimensional keyword basis.

We report the characterization of a massive (mp = 3:91:4Mjup) microlensing planet (OGLE- 2015-BLG-0954Lb) orbiting an M dwarf host (M = 0:33  0:12M) at a distance toward the Galactic bulge of 0:6+0:4 􀀀0:2 kpc, which is extremely nearby by microlensing standards. The planet-host projected separation is a?  1:2AU. The characterization was made possible by the wide-eld (4 deg2) high cadence (􀀀 = 6 hr􀀀1) monitoring of the Korea Microlensing Telescope Network (KMTNet), which had two of its three telescopes in commissioning operations at the time of the planetary anomaly. The source crossing time t = 16 min is among the shortest ever published. The high-cadence, wide-eld observations that are the hallmark of KMTNet are the only way to routinely capture such short crossings. High-cadence resolution of short caustic crossings will preferentially lead to mass and distance measurements for the lens. This is because the short crossing time typically implies a nearby lens, which enables the measurement of additional eects (bright lens and/or microlens parallax). When combined with the measured crossing time, these eects can yield planet/host masses and distance.

Entomopathogenic nematodes (EPNs) of the genus Steinernema are pathogenic to the insects and well known as ideal models for understanding parasite-host interaction. EPNs harbor a number of bacterial symbionts in their gut belonging to the noble genus Xenorhabdus which are capable of killing insects by themselves or by combination with nematodes by suppressing insect immune defense. Here, we report host range of Steinernema monticolum and its symbiont Xenorhabdus hominickii. S. monticolum has a diverse host range including lepidopteran and coleopteran insects although they showed higher pathogenicity to the lepidopteran insects. Especially, X. hominickii suppressed insect immune responses. A target insect, Spodoptera exigua, exhibited both cellular and humoral immune responses by expressing antimicrobial peptides and forming nodules in response to heat-killed X. hominickii. However, live bacteria significantly suppressed the immune responses. An addition of arachidonic acid to the bacterial infection significantly rescued the immune responses, suggesting eicosanoid biosynthetic pathway as a pathogenic target of X. hominickii.

Coastal areas across the globe and people who live in them are vulnerable to a host of natural disasters including hurricanes, typhoons, and tsunamis. During the past several decades, coastal communities of the world have also been seriously affected by man-made disasters resulting in severe social, economic, and environmental damages. The 2010 Deepwater Horizon oil spill (DWH) was the worst man-made disaster for the Gulf coast communities of the US. Community residents and resource organizations in the Florida Gulf coast responded quickly to address social, economic, and environmental needs after this disaster. The purpose of this single case study is to determine these community responses. The research uses documents from community organizations and in-depth interviews with community leaders. Constant comparative analysis method was used to determine major and sub categories of community efforts. Results show that community efforts centered on collaboration, outreach, and grassroots mobilization for resiliency after the disaster.

The uninhabited Senkaku islands, which have been administered by the Okinawan local government, have been claimed by Japan, China and Taiwan. The vicinity of the disputed islands has long been identified as possessing potential oil and gas resources. The territorial disputes have been intensified after the Japanese government nationalized the islands in 2012. The situation has been regarded as the most serious for Sino-Japanese relations in the post-war period in terms of the risk of militarized conflict. The Chinese government used “core interests” to describe national sovereignty over the islands which it will make no compromise at any price, while the Japanese government hardened its stance by insisting that there is no territorial dispute to negotiate with China over the islands. The peaceful settlements on the disputed islands are complicated because it involves history, economy, security and nationalism. This paper argues that the best way to ease territorial disputes will be to create a common economic zone based on mutual understanding and economic interests through the wisdom of the islands of Okinawa and Taiwan based on a growth triangle (GT) approach. China has been claiming that the disputed islands are under Taiwan’s jurisdiction. Both Japanese and Chinese central governments should leave all powers to both Okinawa and Taiwan governments for peaceful, joint development of the disputed waters.

In theory, reparations provide redress for past injustices. They reflect political attempts to seek to balance the scales of justice in the wake of crimes against humanity, gross human rights abuses, and other tortious state action. As one of the more politically salient legal academic subjects, however, it is clear that the sociopolitical processes within and between states greatly influence when, why, and how reparations are used. Reparations theorists have done an excellent job developing vital models for use by states to provide warranted redress. Roy L. Brooks and Eric Yamamoto, both of whom have contributed to this journal in the past, have developed the Atonement and Social Healing models of reparations respectively.

The graphene oxides (GOs) were tested as a fluorescent quencher in the field of DNA-diagnostics. The various suspensions of GO nanoplates were prepared by changing the synthesis conditions. The suspensions were stable for at least 6 weeks by differing degrees of functionalization of various oxygen-containing groups of atoms. Depending on the properties of GO nanoplates, their fluorescent quenching abilities, which were determined by the amount of the tagged immobilized oligonucleotide, were also changed. GO suspension synthesized at 75 oC of reaction mixture showed the fluorescent quenching of 16.39 nmol/mg, which would be a potential substitution of molecular fluorescent quencher in test-systems for DNAdiagnostics.

Some asteroid specimens were collected at a depth of 150 m near Moseulpo in Jeju Island, Korea using fishing nets on October 2014. The specimens were identified as Henricia pacifica Hayashi, 1940 belonging to the family Echinasteridae of order Spinulosida. In the Korean fauna, seven species of genus Henricia were reported of which two species, H. nipponica and H. ohshimai, were distributed in Jeju Island. The morphological characteristics of this species were re-described with illustrations.