A market-oriented culture remains a source of competitive advantage for organisations. Despite calls for an integrated research perspective on the linkage between organisational culture and market orientation (e.g., Deshpande and Webster 1989; Deshpande and Farley 2004), scholars have made limited attempts to examine the relationship between the two concepts. The objective of this study is to investigate what kind of organisational culture encourages and rewards market orientation behaviours. A structured survey was administered to 870 senior managers attending part-time EMBA programmes in prestigious business schools in China. A total of 370 completed questionnaires were returned, representing a response rate of 43 percent. The research findings suggested that different organisational cultures have different impacts on market orientation. Specifically, the results indicate that an adhocracy and a market culture facilitate the development of a market orientation, while a hierarchical culture hinders market orientation behaviours. However, the hypothesised negative relationship between a clan culture and a market orientation was not supported. This study seeks to extend the literature by responding to Deshpande and Webster ’s (1989) call for an integrated research of organisational culture and marketing. Besides its theoretical contributions, this study also offers some important insights for leaders of organisations. As organisations are driving to become more market-oriented, leaders need to understand why certain organisational cultures exist and their impact on market orientation practices. Although this research provides interesting insights on the understanding of market-oriented organisational culture, it is important to recognise the limitations of the research. Culture is a complex system of norms and values that develops over time and influences organisational processes and behaviours (Hurley and Hult 1998; Schneider and Rentsch 1988). On the other hand, time affects market orientation in a number of ways, such as lagged or cumulative effects during the implementation of a market-oriented strategy (Gauzente 2001). The inclusion of

본 논문은, 예이츠의 시, 산문, 자서선, 편지에 흩어진 증거와 여러 엑프 라시스 이론에 근거, 예이츠의 청금석 이 어떻게 중국고전시와 풍경화, 특히 도교에 서 보이는 중국전통미학을 반영하는 지 논의한다. 예이츠는 이질적인 중국문화와 대화 하는 매체로서 중국고전시와 풍경화를 사용하는데, 이로써 서양의 딜레마에서 벗어나 는 길을 모색하고자 한다.

The aim of this research is to expand application areas of the advanced manufacturing concept and technology based on combining the traditional weaving techniques with digital forming technology. Through the man-machine interface of traditional weaving techniques of processing machines and craftsmanship complex data visualization and interactive operation, Virtual Reality Technology can realize computer model images, which is a kind of new form of artistic language and the key of VR art presenting its unique advantages. Combined with digital technology, the production of raw materials can generate 2D graphics, and 3D object can also be generated by using rapid solidification laser material preparation and forming technology (3-Dimension Printing). In one word, the traditional weaving techniques of processing machine and craftsmanship realized the complete inheritance. In this paper, main content are 4 parts including the analysis of ethnic traditional weaving technology in southwest areas of China, the usage of fashion digital simulation forming technology, the combination of traditional weaving technology with digital forming technology, and expanding of digital customized technology. We started our research work using grass linen and its weaving machine. In the end, the conclusion of study will be used to build the digital museum online for Southwest Ethnic Traditional Weaving Technology Museum, which is also bridging around world marketing for traditional culture.

Genomic DNA prepared from fruitbdies of 25 Grifola frondosa strains were amplified with the ITS primers and the PCR reaction products were enzymed. The ITS bands have same electrophoresis patterns but part of them have different restriction enzyme cutting site. These strains were divided into three broad categories. SRAP amplification employing 47 SRAP primer pairs were carried on and 138 polymorphic bands were detected. The phylogram tree showed that: ten strains were differentiated from the others effectively and fifteen strains have no obvious differences between each other. The results implied that the ITS-RFLP and SRAP markers were effective methods for strains identifica tion and germplasm evaluation but other markers were also needed to be used in conjunction.

In this paper, the effect of different land-use types on soil organic carbon (SOC) and Particulate Organic Carbon(POC) was studied by analyzing the soils in the meadow and conversing land of grassland to cropland in ecotones of agriculture and animal husbandry. It is shown t㏊t, compared with meadow, rotations of P/O and P/Cwill reduce SOC in 0-30㎝ soil layers by 47.54%-65.11% and 34.16-64.26% and POC by 16.90%-24.48% and 11.94%-20.29%, respectively. And SOC in meadow is more t㏊n in conversing land of grassland to cropland (P＜0.05). Conversing grassland to cropland in ecotones of agriculture and animal husbandry will decrease the contents of SOC and POC.

Forage production and water use efficiency (WUE) of Lucerne were investigated in three varieties at different water availabilities. Forage production decreased with the severity of soil water availability. At 50% field water capacity (FWC), forage production dropped but in two varieties, Algonquin and Longdong, was still high and from 75%FWC to 50%FWC, forage production in Longdong decreased at the least rate. The greatest leaf WUE was observed in Longdong at all soil water availabilities. From 75%FWC to 50%FWC, it increased in Longdong and Xinjiangdaye, but decreased in Algonquin. With the severity of water deficit, δ¹³C value increased in all three varieties. At the same water availability, the greatest value was observed in Longdong. It suggested that moderate water stress can improve WUE in Lucerne. Longdong is to some extent more efficient in water use and may be more drought-tolerant with more steady production at moderate water deficit.

To design an efficient and acceptable indoor air environment in a badminton gymnasium, it is important to study the velocity and temperature field in the conditioned room. For diverse airflow patterns, the k- c models with wall function near solid boundaries are adopted to simulate airflow distribution in the gymnasium. The simulated result is analyzed in this paper, and it provides the important reference for the design of air condition system and optimization of the project. CFD is effective design tool for air flow in large space, for it can give the velocity and temperature values at any point quantitatively.

The Chinese ancient accounts of timing observations of 48 lunar eclipses and the secular variation of the Earth's spin speed are discussed. A series of ΔT expressing the secular deceleration of the Earth's rotation was obtained. The average increase rate of length of the day is about 1.5 milliseconds per century.

Purpose – Since the formal establishment of diplomatic relations between China and South Korea in 1992, bilateral trade between China and South Korea has been developing steadily. To meet the trend of economic globalization and regional economic integration, the governments of China and South Korea formally signed the China-Korea Free Trade Agreement (FTA) in 2015. Taking the recent development of China-Korea trade in the new era as an entry point, this paper proposes suggestions for promoting the sustainable development of bilateral trade by analyzing the current situation of China-Korea trade development. Design/Methodology/Approach – This paper firstly analyzes the development status of China-Korea FTA by combing the data from the Ministry of Commerce of China, and further analyzes the current situation of bilateral trade between China and South Korea by quantitative analysis, and studies the specific impact of China-Korea FTA on the import and export trade between the two countries; finally concludes the above study and makes suggestions. Findings – The development of China-Korea FTA has an obvious role in promoting the trade between the two countries and helps to promote the economic development of both countries. Suggestions include: China and Korea should further expand the depth of bilateral trade cooperation; use the China-Korea FTA to realize the upgrading of industrial structure of both countries; use the China-Korea FTA to expand bilateral cooperation in foreign investment services. Research Implications – The study of the trade effects of the FTA between China and Korea helps both countries to make full use of the opportunities brought by the establishment of the FTA, identify the problems in bilateral trade between China and Korea, and provide policy recommendations for achieving a win-win situation for both countries.

Purpose: To study the narrative characteristics and narrative strategies of new media display design. Method: By the way of introducing the related theories and concepts of narratology into the new media display design, combined with actual cases and literature, this paper summarizes the narrative elements, narrative characteristics and narrative structure of new media display design, and then explores the new media display design of new methods, new strategies. Conclusion: New media display makes use of information technology, digital technology, intelligent equipment and other cutting-edge scientific and technological achievements to create the space environment, of which narrative style is characterized by cross-media narration, dynamic narration and participatory narration. Narrative method can be started and designed with project planning and design from three aspects: establishing narrative key words, organizing reasonable narrative structure and selecting appropriate narrative media, so as to bring "story" deep memory and immersion experience to the audience.

Purpose: Many studies show that promoting the development of trade facilitation has a positive role in stimulating the country's foreign trade. Therefore, it is of great practical significance to study the development level of trade facilitation for China's export trade. Research design, data and methodology:This study analyzes the growth trend of China's export trade volume in 2009-2019, the characteristics of China's export trade market according to the top 18 major exporting countries in 2017-2018, the structure of export commodities to understand China's economic development level, and compares the total amount of trade exported to all uses this to measure the level of trade development. On this basis, this paper selects the 2011-2018 Trade Facilitation Index and C continents to study the development trend. Based on the theory of trade facilitation, this paper constructs the Trade Facilitation Index, and hina's export trade volume for empirical research. Results: The results show that trade facilitation has a positive and significant impact on the development of China's export trade. Conclusions: Based on the analysis of the actual situations and empirical results, this paper puts forward some suggestions to promote the level of trade facilitation in order to promote the development of import and export trade.

International trade settlement is the foreign exchange collection and payment business between importers and exporters of two different countries or regions due to the trade of goods through banks or other financial institutions, in order to settle the creditor-debt relationship between two parties. Along with the rapid advancement of economic globalization, coupled with the rapid development of information technology, trade relations among countries or regions have become increasingly close. More enterprises are engaged in import and export trade. The scope of international trade settlement is also expanding. The payment method based on commercial credit— telegraphic transfer (T/T) is one of the main methods of international settlement. Due to its advantages such as fast speed, simple procedure and low cost, it is more and more widely used in business. However, due to the nature and characteristics of telegraphic transfer, exporters have certain risks in using this settlement method, especially T/T on delivery. It is important for foreign trade enterprises to study how to avoid risks. Through the analysis of a case between Chinese Company A and Pakistani importers, this paper summarizes the risk prevention measures employed by exporters when they use T/T on delivery.