The KVN(Korean VLBI Network)-style simultaneous multi-frequency receiving mode is demonstrated to be promising for mm-VLBI observations. Recently, other Very long baseline interferometry (VLBI) facilities all over the globe start to implement compatible optics systems. Simultaneous dual/multi-frequency VLBI observations at mm wavelengths with international baselines are thus possible. In this paper, we present the results from the first successful simultaneous 22/43 GHz dualfrequency observation with KaVA(KVN and VERA array), including images and astrometric results. Our analysis shows that the newly implemented simultaneous receiving system has brought a significant extension of the coherence time of the 43 GHz visibility phases along the international baselines. The astrometric results obtained with KaVA are consistent with those obtained with the independent analysis of the KVN data. Our results thus confirm the good performance of the simultaneous receiving systems for the non-KVN stations. Future simultaneous observations with more global stations bring even higher sensitivity and micro-arcsecond level astrometric measurements of the targets.

The Youtube mobile app can be seen as the Electronic Word of Mouth (E-Wom) platform since it could spread both in positive of negative review about some products. The Haul video on youtube is one of the most popular content in comparing some fashion items. This research aim is to elaborate the determinant of Information Acceptance on E-wom Youtube Mobile app. Interview and questionnaires were applied on gathering the data. The respondent number on questionnaires survey is 350 participants. The analysis used Multi regression analysis to find relationship among Information acceptance with argument quality, source attractiveness, source credibility and source style. The result said that all independent variable (argument quality, source attractiveness, source credibility and source style) have relationship to Information acceptance.

Marketing research shows that long-term customer-supplier relationships can reduce consequences of service failures in the hospitality industry. In addition to a long-term, continuous relationship, other types of long-term relationships are also conceivable as influencing factors. This raises the question of whether interactions with a company, based on customer engagement during childhood (childhood engagement) can influence the effect of a service failure. Similar to general child experience, it can be assumed that early engagement in the customer relationship can significantly affect later relationship perception. Furthermore, perceived controllability of the failure also plays a role. If the customer attributes responsibility to the company, negative reactions can arise. To examine this questions, an experimental study with 152 participants was performed. A moderating effect of perceived controllability and childhood engagement on repurchase intention as a consequence of disappointment was found. Previous customer engagement and a credible communication can thus prevent the termination of a relationship after a service failure. Contrary, early engagement does not generally prevent a company from customers’ disappointment. The article contributes to marketing research by integrating 1) the customer disappointment, 2) childhood engagement and its consequences for future interactions with the company as well as 3) the transfer of negative emotions from an employee to the company.

The growth of capitalism plays the crucial role in consumers’ consumption that drive businesses to employ new technologies to increase the efficiency of production process. It is inevitable that consumers have to take responsibility for this movement, because they are the central of market system in which most businesses have to provide choices of purchasing. It causes the impacts to overconsumption in natural resources and also affects to social and environment problems. Sheth et al. (2011) provide alternative framework for developing sustainable consumption through the concept of mindful consumption. It is in line with the Consumer Culture Theory which consumers co-create the meaning of consumption, experience, or activity in all cycles of consumption – acquisition, consumption, possession, and disposition (Arnould and Thompson, 2005). Sheth et al. (2011)’ mindful consumption is demonstrated as the strategy how consumers can control their desires, behavior, and consumption. However, there is little interest to study how to develop mindful behavior. Therefore, this paper has shed the light on how consumption provides less impact to society whereby consumers are conscious and concerns the results of their consumption. The qualitative research was employed to collect data in regarding to mindful consumers who live in harmony with nature, environment, and mind. Participant observations and in-depth interviews were conducted to make understanding of mindful consumption in Thai culture. Practice of mind and body were found in Thai culture that play an important role in co-creating well-being and sustainable society.

The use of brand communities have been hailed as an effective tool for marketers to develop relationships between their brands and consumers, with the ultimate goal to create and sustain brand loyalty. The majority of theoretical assertions regarding brand communities are underpinned by the use of social identity theory (Tajfel, 1982). Social identity theory posits that individuals have a need to construct and display a ‘self-concept’ and a strategy to communicate this is the process of identification with groups. As the focus of a brand community is the brand itself it is clear that brand community identification and brand identification must be correlated, but little research has explored this relationship or its effects. This study aimed to fill a gap within the knowledge by further exploring the relationship between brand identification and brand community identification by providing more insight into the role which an individuals’ identification with a brand community (Muniz and O’Guinn, 2001) has within their relationship with the focal brand and their loyalty to that brand. Specifically, this research aimed to gain a greater understanding of the different effect brand community identification had upon the relationship between brand identification and both public and private brand loyalty. This was explored through the utilisation of a survey of fans of a professional basketball team within the UK (n=298). The data and subsequent analysis supported the hypotheses that individuals’ brand community identification has a positive relationship with both public and private forms of brand loyalty. More importantly it also presented brand community identification as a mediator in the relationship between brand identification and public brand loyalty. Therefore, this study is the first to present brand community identification as critical within consumers’ development of publicly displayed brand loyalty. Managerially this understanding provides support for the proactive utilisation of brand communities by marketers. It also provides guidance for the context in which brand communities are critical for the success of the brand. This research delivers support for marketers, to utilise brand communities proactively when trying to motivate consumers to participate in publicly displayed pro-brand behaviour. This guides the re-allocation of budget away from pure brand identification activities to brand community engagement strategies.

The willingness to actively contribute to more sustainability bares important challenges for managers who must take strategic decisions. The literature about corporate social responsibility has developed in many directions, with often a divide in focus, between society (Acquier & Aggeri, 2015) or corporate sustainability and responsibility (Bansal & Song, 2017). The paper sits at the intersection of these fields by focusing on the question of ethical dilemmas. The objective is to approach the question of ethics in context, through the trade-offs that managers are facing when taking strategic decisions to build sustainable business models, to discuss the contours of the ethical competences at work. The paper focuses on a specific context, the one of successful pure players of sustainability in the luxury fashion industry. It means first that we leave aside the question of organizational change to analyze the core dilemmas that even new actors that start from scratch must face. These pure players could also be named “social entrepreneurs” (Elkington & Hartigan, 2008) or “elegant disrupters” (Bendell & Thomas, 2013). Second, by focusing on luxury fashion we locate our analysis in an industry where the nature of the activity is both a source of salient controversies and of exemplary practices (Kapferer, 2010; Godart & Seong, 2014), two aspects that have the potential to make visible some dilemmas. We focus on a small number of cases of organizations that we selected per criteria of similarities and differences, to allow for an inductive in-depth comparative case study (Yin, 2009). The four organizations are: a producer of yak products, a fur recycling company, a fur auction house and a digital platform for emerging designers. The cases are similar in that each organization is a successful promoter of sustainable practices. The four cases however differ in that each puts at the core of the business model different types of sustainability issues and is based at a different level of the value chain (sourcing, fabrication, intermediation and market access). Also, the four organizations differ in the degree to which they aim to disrupt existing practices in the luxury fashion industry. Data were collected through a series of interviews and complementary press articles, websites and reports. Data analysis proceeds in two steps. We start by narrating each case through the voice of the organization, to describe and understand the rationale behind each business model. We then further our interpretation of the cases through a comparative analysis by systematically recording the tensions or contradictions. Each firm organizes the activity around key engaging choices that promote sustainability but do not lift some inbuilt dilemmas–labelled as: sustainability vs. luxury fashion, sustainability vs. sustainability, and sustainability today vs. tomorrow. The paper highlights how innovative players can openly discuss some dilemmas, approaching sustainability as a story they care about but also as a debate. Yet, the paper also points to the fact that some dilemmas may remain harder to reflect upon, especially the ones that can counter in the long-run the objectives that were at the base of the business. Some questions as the one of growth, in time and scale, might push far the reflexive ability but it is also where ethical competences might be the most needed.

A highly facile and eco-friendly green synthesis of Annona squamosa (custard apple) leaf extract reduced graphene oxide (CRG) nanosheets was achieved by the reduction of graphene oxide (GO). The as-prepared CRG was characterized with X-ray diffraction (XRD), transmission electron microscope (TEM), Fourier-transform infrared spectroscopy (FT-IR), ultraviolet-visible (UV-Vis), X-ray photoelectron spectroscopy (XPS) and Raman spectroscopic techniques. Removal of oxygen containing moieties from the GO was confirmed by UV-Vis, FT-IR and XPS spectroscopic data. The XRD and Raman data further confirmed the formation of the CRG. TEM images showed the sheet structure of the synthesized CRG. These results show that the phytochemicals present in custard apple leaf extract act as excellent reducing agents. The CRG showed good dispersion in water.

The study aimed to evaluate the damage persistence during subsequent years in kiwifruit vines defoliated by strong wind such as typhoons. Artificial defoliation was treated on five-year-old ‘Jecy Gold’ kiwifruit vines grown in a plastic house in year 2013 and 2014 by applying four levels of defoliation, i.e., 0, 50, 75, and 100% in August 23, 2013 and 100% defoliation in July 28 and August 29, 2014, respectively. Return bloom and fruit quality were investigated in the following two years, 2014 and 2015. A significant reduction in number of flowers per shoot in the following year, 2014 was recorded for the vines with 50%, 75%, and 100% defoliations treated in 2013 compared to the control vines. The number of flowers per florescence was significantly reduced for defoliated vines. Nevertheless, the fruit quality parameters, i.e., fruit length, width, weight, firmness, TSS, acidity, and dry matter content were not significantly different for the defoliated vines compared to the control vines. The vines defoliated in 2013 at 75% and 100% levels showed a significant reduction of number of flower per inflorescence in 2015 compared to the 0% defoliation. However, the number of flowers per shoot and fruit quality were not significantly different. Also, the number of flowers per inflorescence in 2015 was significantly reduced by July 28, 2014 or August 29, 2014 defoliation compared to non-defoliated vines while the number of flowers per shoot, and fruit quality in 2015 were not significantly different between treatments and control vines. Accordance with the present findings, the flowering is considerably affected by the shortage of carbohydrate supply than the fruit quality of ‘Jecy Gold’ kiwifruit. In addition, the negative impacts of severe defoliation in flowering of ‘Jecy Gold’ kiwifruit might be persisted more than one season from the time of defoliation and consequently, the total yield might be reduced in the following seasons after defoliation.

The thermally induced phase separation(TIPS) method offers higher reproducibility with lower tendency for defect formation and narrower pore size distribution, rendering the method more suitable for microfiltration(MF) and ultrafiltration(UF) applications. PVDF is widely used in membrane technology due to their excellent chemical resistance and strong mechanical properties. In case of MF and UF applications, the stretching method has been applied for increasing the performance of membrane by extending pore size. In this work, the effects of dope and bore flow rates and dope composition on the tensile strength of membranes was investigated. A design of experiment(DOE) analysis was used to understand the effects of the stretching parameters such as temperature, stretching ratio and holding time on the membrane performance.

Since Loeb and Sourirajan has introduced phase inversion method for membrane fabrication, the phase separation technique became the mainstream of membrane fabrication methods. Phase inversion includes solvent evaporation, vapor induced phase separation, thermally induced phase separation (TIPS) and nonsolvent induced phase separation (NIPS). Among those, NIPS and TIPS process is widely studied and employed for membrane fabrication. Depending on the membrane fabrication processes such as NIPS and TIPS, corresponding morphology differs from macrovoid structure to spherulitic structure, respectively. In this presentation, comparison of NIPS and TIPS effect on the final membrane morphology and controlling the membrane morphology by tuning the NIPS and TIPS effect will be presented.