Alternative investments and Financial technology (FinTech) businesses’ recent entry and quick expansion of new financial services have propelled banking institutions into operational innovation to secure sustainable competitive advantage. Recent increases in the number of academic articles devoted to the strategic facets of asset management were stimulated by significant changes in such a competitive environment. Organizations begin to understand that a strategic approach to asset management becomes a source of long-term survival in an unstable environment and sustained competitive advantages. This study reviewed trendy financial issues: alternative investments, Robo-advisor-based asset management, and related service research in the finance and financial engineering field from the perspective of the aforementioned financial service environment.