Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers’ perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification’s influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

This study is about safety education experience and practice of parents who are raising preschool children and the study results are as the following. For safety education experience state, parents had experience of safety education and mostly received it through communities, TV, Internet, etc. The most common educational content was the traffic safety education. For safety education practice degree according to number of children, safety education practice was mostly done well with 1~2 children. For safety education practice degree according to family type, safety education practice degree within the family was done most in nuclear families while healthy life habit safety education practice degree was done most in nuclear families and reconstituted families. Also, for traffic safety education practice degree, it was done well in nuclear families. For respiratory disease safety education practice degree, nuclear families and reconstituted families were the highest and for first aid safety education practice degree, single-parent families were the highest. For safety knowledge level of parents, safety knowledge of family was the highest, followed by safety knowledge of respiratory disease, and traffic. For safety education practice degree and safety knowledge according to safety education experience of parents, there was a significant difference in practice degree according to safety education experience of parents and there was also difference in practice knowledge according to experience. There was also education effect in healthy life habit safety knowledge and traffic safety knowledge.

This study is based on parents that have preschool children of age 4~5, and analyzes the perception and parent education demand through parent experience of fire. As a result of the study about perception through parent experience about safety life, safety accidents, safety education of fire, the effect of parents' safety consciousness to fire safety life turned out to be moderate for fathers and large for mothers. The safety education method was mostly done in speaking than experience for fathers, while mothers did education through experience in daily life. Also the difficulties in safety education was lack of educating time for fathers while it was lack of knowledge and methods for mothers. Perception through parent experience of fire safety accidents showed that fathers did not have experience of fire safety accidents while mothers did. The locations perceived by parents where fires mostly occurred showed to be within home for both parents, and both administered first aid in managing fires. Perception through parent experience of fire safety education showed the importance of fire safety education to be important in both parents, and both parents had no experience in fire safety education. Also the fire safety education knowledge acquisition method was TV or the Internet for fathers, while it was participating in seminars or lectures for mothers. Fathers were moderately satisfied of the fire safety education instruction of childhood education centers, while mothers were slightly dissatisfied. For the demand of parent education about fire safety education, fathers were moderate while mothers thought it necessary of parent education necessity. The reason why parent education was needed was to be able to know immediate and prompt measures and first aid treatment in emergency situations for fathers, while it was to figure out the cause of fire safety accidents and prevent it beforehand for mothers. For the education institution of fire safety education, fathers demanded it for safety related institutions while mothers demanded it for children education institutions, and the number of times for parent education was once or twice a year for fathers while it was once a month for mothers. For the parent education instructor of fire safety education, fathers demanded safety education experts while mothers demanded infant teachers that completed the safety education course. For the fire safety education method of parent education, fathers demanded Internet searching while mothers demanded seminars or lectures.

In most child-care facilities, homeroom teachers take the responsibilities for safety education, which has been conducted in class hours on a regular basis. It was found that most homeroom teachers are lacking in teacher training opportunities, and the younger they are, the less training experience they get. Teachers with fewer teaching careers had a greater interest in safety education and training courses. In addition, homeroom teachers have been utilizing monthly toddler magazines as a method to acquire knowledges for safety education and prevention of safety accidents. The safety accidents which have most frequently occurred in care-care facilities turned out to be stumble and tear, and infants aged 3 years or younger were found to be easily exposed to the safety accidents mainly due to the frolic between peers during the free-choice activity time. The homeroom teachers recognized only traffic safety education among the range of safety training courses, which varied depending on teaching career such as traffic safety education and indoor/outdoor safety environment training, etc. In addition, it turned out that the safety training methods were limited to the utilization of discussion techniques, role-playing, description and demonstration.