This study investigated how the image congruity of social commerce and fashion brand types affects purchase intention and how trust and price sensitivity moderate this relationship. National brands, private brands, and non-brands were used as brand types in the present study. The online survey method was used to gather the data, and 232 data samples were analyzed. The results of the research were as follows. Consumers perceived greater image congruity between social commerce and nonbrands, followed by private brands and national brands. The significant perception differences were examined by comparing the mean values. There was a significant positive effect of image congruity of social commerce and non-brands on purchase intention. However, insignificant effects were found for image congruity between social commerce and private brands and national brands. In addition, trust and price sensitivity positively predicted social commerce purchase intention. A significant moderating effect of trust was found on the relationship between purchase intention and image congruity of social commerce and non-brands. A moderating effect of price sensitivity was found on the relationship between purchase intention and image congruity of social commerce and private brands. The findings of the present study offer valuable insights into social commerce concerning implementing diverse fashion brands as well as academic and practical implications.

1992년 도로교 설계기준의 내진설계규정이 도입되기 이전에 건설된 대부분의 교각은 소성힌지구간에서 주철근의 겹침이음이 이루어졌다. 그러나 비탄성 반복하중하에서 겹침이음부의 갑작스런 취성파괴가 발생할 수 있다. 이 연구는 반복하중을 받는 주철근이 겹침이음된 철근콘크리트 교각의 비선형 이력거동과 연성능력을 해석적으로 파악하는데 그 목적이 있다. 이를 위해서 비선형 해석프로그램인 RCAHEST가 사용되었으며 겹침이음된 철근의 거동을 예측하기 위해서 겹침이음 철근요소를 개발하였다. 또한 겹침이음된 철근의 최대 철근응력과 슬립이 고려되었다. 이 연구에서는 주철근의 겹침이음을 갖는 철근콘트리트 교각의 내진성능평가를 위해 제안한 해석기법을 신뢰성 있는 연구자의 실험결과와 비교하여 그 타당성을 검증하였다.

This study was conducted to evaluate the contents of total polyphenol and flavonoid, and the effect of antioxidant, antimicrobial activities and cytotoxicity in vitro by different solvent fractions from Orostachys japonicus. The ethylacetate fraction extract for O. japonicus contained 634.48 ㎍/g polyphenol and 205.20 ㎍/g flavonoid. The ABTS radical scavenging ability of ethylacetate fraction extract at 1 ㎎/㎖ was higher than 95% which is comparable to ascorbic acid of 97%. The APX enzymatic activity and CAT activity were 1125.89 μmol ascorbate oxidized/min/㎎ protein and 119.87 H2O2 decomposed/ min/㎎ protein, respectively. In disc agar plate diffusion assay, the extract gave rise to a larger inhibition circle with Listeria monocytogenes, Staphylococcus epidermidis, Staphylococcus aureus and Malassezia furfur strains compared with antibiotics kanamycin suggestive of high antibiotic activity. The cytotoxicity of extracts of O. japonicus was significant differences between solvent fractions. That is, the cytotoxic effect against human cancer cell was higher in ethylacetate fraction extract than other fraction extracts. These results suggest that fraction extract of O. japonicus might be very effective and economical in developing natural antioxidant and antimicrobial.

The existing standard cost of project management of empowerment sector in general rural development project has problems with standard cost system without considering characteristics of empowerment project and unclear division of works. These problems are a lot of trouble to fulfill the project. Thus, it needs an arrangement of standard cost considering detailed characteristics of project management in the empowerment sector. The contents and results of this study can be summarized as follows. 1) To set accurate standard cost, we carried out three-step processes, such as elicitation of standard works, calculation of workload and determination of standard cost. (1) In an investigation of 30 rural area dividing 8 parts about an workload of empowerment project, an average workload is 1,499 hours. (2) Based on this results, the standard cost is calculated at 15% of project cost in over 600 million won, at 28.75% of project cost in under 500 million won, by standards of empowerment project cost. 2) It set the responsibility management cost to 15% of empowerment project cost considering existing awareness, workload and work professionalism of project management. Based on the results, It suggested the practical use as basis for efficient management of the future empowerment projects. To achieve this, It needs to promote maximizing results on the whole project through the legalization processes including amendment of existing regulations.

본 연구에서는 조직배양을 통해 은행나무 잎으로부터 캘러스를 유도하였고, 최대 생장량과 항산화능이 우수한 배양조건을 확립하였다. 즉, 은행잎을 이용하여 조직배양한 결과 암과 광조건에서 모두 NAA 첨가 조건이 2,4-D 첨가 조건에 비교하여 양호한 캘러스 생장을 나타냈다. 가장 우수한 캘러스 생장을 나타낸 배양조건은 광조건의 10 μm NAA와 5 μm kinetin의 조합 처리시였다. 따라서 현탁배양에서 캘러스의 지속적인 유지를 위한 효과적인 생장조절제는 10 μm NAA/0.5 μm BA, 10 μm NAA/0.5 μm kinetin으로 나타났다. 또한 은행잎 유래 캘러스 추출물의 항산화능은 광조건에서 10 μm NAA가 처리된 기본 MS배지에 캘러스를 현탁 배양하였을 때 가장 높게 나타났다. HPLC를 통한 flavonol glycosides를 분석한 결과 10 μm NAA가 처리된 조건에서 현탁 배양된 녹색 캘러스에서 quercetin dehydrate와 keamperol이 각각 0.556, 0.157 μg/20 μl 검출되었다. 잎 추출물에 비해 표적물질을 제외한 불순물이 적어 표적물질의 순수생산이 가능할 것으로 기대되며, 특히 keamperol의 경우 기존의 연구보고에 비해 약 7배 높은 함량이 검출되었다.

한국의 전통적인 민간 약재로 사용되어져온 흰민들레의 잎절편체로 부터 기관형성을 통한 재분화를 시도하였다. 잎 절편체를 BA (0-4mg/L)와 2,4-D (0-1mg/L)가 혼합 첨가된 MS 기본 배지에 치상하여 배양한 결과, 배양 3주후부터 신초가 발생되었다. 신초 분화율은 2mg/L BA 첨가된 조건에서 가장 높았으며, 배양 4주째 4mg/L BA 첨가된 조건에서는 캘러스가 유기되었다. 잎령에 따른 부정아 형성율, 발생빈도, 건량, 생중량을 조사한 결과, 발아 후 7주된 잎 절편체에서 평균 11.5개의 신초를 형성하였다. 유도된 신초는 0.5mg/L NAA가 첨가된 배지에서 발근되었으며, 화분에 옮겨 완전한 식물체로 재분화 되었다.