Consumers may have different reasons to buy the animal welfare eggs by purchase places. They may have preferred places to buy the eggs, also. The objective of this study was to compare the purchase places for the eggs. If the producers of the eggs understand the different reasons by the places, they will establish marketing strategies for the eggs by the purchase places. A total of 355 Korean consumers was surveyed. There were statistical significances at traditional market, major retail outlet, and convenience store for female consumers and at traditional market, major retail outlet, department store, internet shopping and convenience store for married people. For age groups, over 40s group showed a significance at traditional market, major retail outlet, department store and convenience store. There were statistically significant at traditional market, major retail outlet, and convenience store for the respondents who had over three million won as their monthly income. It was significantly proven at traditional market and major retail outlet for full time housewives. From the results of the study, the following marketing strategies can be suggested for the places to buy the eggs by demographic classification. The producers should classify the markets and focus their strategies to each place for increasing their market share. These results suggest that focus on traditional market for female and middle-aged group, and retail shop like discount store for the people classified by over 3 million won in income. This study also could be used to aid marketing strategy and animal welfare eggs research.

With increasing concerns for the animal welfare, it is required to do a study on consumer's awareness about the necessity of animal welfare products. Thus, the purpose of this study was to analyze the consumers awareness about the necessity of animal welfare products. Especially, in this study, animal welfare egg was focused in Korea. Data were collected by consumer survey at Hanaromart in Chuncheon on November 4th, 2011. SAS 9.1 and Excel 2007 were used as statistical packages and ranked logit model was used as a tool for analysis. The results of this study were as follows. Variable c1 had significant probabilities in categories of “over 40s” for age and “under 3 persons" for family size. Variable c2 had significant probabilities in categories of “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons” for family size. Variable c3 had significant probabilities in categories of “over 3 million won” for monthly income and “under 3 persons” for family size. Variable c4 had significant probabilities in categories of “married” for marital status, “over 40s” for age, “over 3 million won” for monthly income and “under 3 persons" for family size. Variable c5 had significant probabilities in categories of “married” for marital status, “over 40s” for age, “over 3 million won" for monthly income and “under 3 persons" for family size. Variable c7 was ranked as the first reason in the categories of “male” for gender, “under 3 million won" for monthly income and “under 3 persons" for family size. Variable c2 was ranked as the first reason in the categories of “single” for marital status, “under 40s” for age and “over 4 persons" for family size. Variable c3 was ranked as the first reason in the categories of “married” for marital status and “over 40s” for age. The results of this study provide important information to policy makers and farmers. The policy makers can use the results when they will make policies related with the animal welfare, and the farmers can use the results when they will make marketing strategies. This study had a few limitations that the survey was conducted at a city, and at a mart. In spite of the limitations, this study will provide important information to future studies

The purpose of this study is to suggest developing plans for 6 beef brands in Kangwon-do. Data were collected by consumer survey on 12th August, 2010 at Daemyung Resort in Hongcheongun. A total of 658 questionnaires were distributed and collected. SAS 9.1 and Excel 2007 were used as statistical packages and ordered logit model was used as a model to analyze the data. From the results of the study the following improvement plans were suggested for the 6 beef brands in Kangwon-do. First, the 6 beef brand agents should use public relation to give information for consumers. Clean image of Kangewon-do and clear distribution process should be stressed for the public relation. Second, promotion is an important tool to discriminate the 6 beef brands with other beef brands. The discrimination by the 6 beef brands should be focused on taste of the 6 beef brands. Third, market segmentation strategies are needed. The market segmentation may be achieved by segmentation of sales places.