1. 국가이미지의 측정항목에 대한 요인분석 결과 국가이미 지를 가격이미지, 품질이미지, 환경이미지, 경제이미지, 사회이 미지 등의 다섯가지 요인으로 명명하였다. 측정 각 항목의 신 뢰도는 모두 0.6 이상으로 만족할 만한 수준으로 나타났다. 2. 국가이미지와 제품선호도 간의 영향관계를 알아보고자 다 중회귀분석을 실시하였다. 분석결과, 국가이미지의 하위요인 중 품질이미지만이 제품선호도에 통계적으로 유의미한 영향을 미치는 것으로 나타났다. 3. 국가이미지와 구매의도 간의 영향관계를 알아보고자 다 중회귀분석을 실시하였다. 분석결과, 국가이미지의 하위요인 중 품질이미지와 경제이미지가 구매의도에 통계적으로 유의미 한 영향을 미치는 것으로 나타났다. 4. 제품선호도와 구매의도간의 영향관계를 알아보고자 단순 회귀분석을 실시한 결과 제품선호도는 구매의도에 통계적으로 유의미한 영향을 미치는 것으로 나타났다.

Consumers may have different reasons to buy the animal welfare eggs by purchase places. They may have preferred places to buy the eggs, also. The objective of this study was to compare the purchase places for the eggs. If the producers of the eggs understand the different reasons by the places, they will establish marketing strategies for the eggs by the purchase places. A total of 355 Korean consumers was surveyed. There were statistical significances at traditional market, major retail outlet, and convenience store for female consumers and at traditional market, major retail outlet, department store, internet shopping and convenience store for married people. For age groups, over 40s group showed a significance at traditional market, major retail outlet, department store and convenience store. There were statistically significant at traditional market, major retail outlet, and convenience store for the respondents who had over three million won as their monthly income. It was significantly proven at traditional market and major retail outlet for full time housewives. From the results of the study, the following marketing strategies can be suggested for the places to buy the eggs by demographic classification. The producers should classify the markets and focus their strategies to each place for increasing their market share. These results suggest that focus on traditional market for female and middle-aged group, and retail shop like discount store for the people classified by over 3 million won in income. This study also could be used to aid marketing strategy and animal welfare eggs research.

Jeongseon-gun had 892 Korean beef cattle farmers, and had 9,180 Korean beef cattle in September, 2010. Average fed cattle by farm was less than 20 heads. The small scale breeding ratio was higher than the case of Gangwon-do and the average country level. Jeongseon-gun tries to increase the beef cattle to 20,000 in oder to increase farm income. The purpose of the study is to analysis the farmer's intention to the increasing feed scale. Data were collected by questionnaire. Frequency analysis, factor analysis and cluster analysis were used to analyze. In the results of frequency analysis, about 92% respondents were agreed to expand the increasing scale to 20,000 heads. In order to accomplish the goal, about 63% respondents wanted complex for Korean native cattle breeding. About 62% respondents had intention to increase the feeding cattle heads. In the results of factor analysis, four factors were derived as "Government support", "Infrastructure construction", "Brand development" and "Construction logistics system". In the results of cluster analysis, three clusters were derived as "group that does not need support from the government", "group that needs construction of logistics system" and "group that needs support system".