In 1929, an American businessman wanted to put Mickey's image on a child's sketch pad, and since then, many animation companies have extended their work to commercial areas, promoting the advancement of their own industries. Since 1955, Disney has instilled its animated scenes, characters, and magic into the amusement parks in the United States, Japan, France, China's Shanghai and Hong Kong to build large-scale paradises. These parks contain several cartoon merchandise stores, in addition to catering and hotel services. Revenue from Disneyland theme parks currently comprise of 70% of Disney group's profits. Disney relies upon the influence of its own products and the development strategy of creative diversified merchandise. Disney is among the forefront of world-class entertainment media enterprises, and has become one of the hallmarks of the globalization of American culture.

Background : This experiment was carried out to investigate the occurrence of disease and pest and the yield depending on cultivation methods in Cynanchum wilfordii. Methods and Results : There were damages by anthracnose, aphid, mite, thrips, Gastrophysa atrocyanea, Tropidothorax cruciger and Metcalfa pruinosa. In the case of anthracnose, the number of damaged leaf in the untreated control plot per counting area (67.5 ㎡) was 8.6 times higher than that of chemical treated plot. As a result of investigation of shoot damage and leaf juice damage by Tropidothorax cruciger, which made the most obvious damage symptom, showed the significantly lower degree of damage in the treatments of insecticides (abamectin, suloxac flour liquid wettable powder). In addition to the pest damage, the yield of roots was investigated. As a result, it was found that the yields were 3.8 ㎏, 2.6 ㎏, 1.7 ㎏ and 1.4 ㎏ per 8.5 ㎡ respectively in vine scheme cultivation with chemical control, vine scheme cultivation with non-chemical control, non-vine scheme cultivation with chemical control and non-vine scheme cultivation with non-chemical control. Conclusion : The yield per 1,000 ㎡ was 449 ㎏, which was 1.9 times higher than the national average of three years in vine scheme cultivation with chemical control.

Background : This study aimed to determine the use of proper organic fertilizer through side dressing application in the environmental cultivation of Adenophora triphylla var. japonica Hara. to improve farming income. Methods and Results : In the cultivation of eco-friendly and environmental medicinal plant like Adenophora triphylla var. japonica Hara., it is necessary to use organic instead of chemical fertilizer. Organic fertilizers such as HL, CK, OK were applied three (3) times during the last ten days of July, August, and September. There was no significant difference between CF and NT, in terms of the number of rooting per 1㎡ which was 12.1 -12.9. There were also no significant differences in plant length, leaf length, leaf width and dry weight. The root length was 19.9 ㎝, which was the longest in CK, and 16.8 ㎝, the shortest in ST, but described as no significant difference. The root width was 14.8 – 5.5 ㎜, and the number of rootlet was 5.7 - 7.1, but was considered not a significant difference. The dry weight was 16.6 g in HL, 16.3 g in CK and ST, and 15.6 g in OK, but still there were no significant differences observed. However, it was 14.6 g in NT, which was considered the lowest, thus there was a significant difference. The number of dry root per 10 a was 149 ㎏ which is considered the most in HL, 141 ㎏ in CK, 140 ㎏ in ST, and 138kg in OK yet there were no significant differences observed. While NT only had 123 ㎏ hence, there was a significant difference on the number of dry root per 10a as compared with the group applied with the three organic fertilizers. Conclusion : In conclusion, it is proper to use Organic Fertilizer HL and CK through side dressing application in growing Adenophora triphylla var. japonica Hara.

Background : This project was conducted to determine proper seed harvest time and seed storage methods of Adenophora triphylla var. japonica Hara. Methods and Results : When Adenophora triphylla var. japonica Hara. transplanted this year, seeding can only be done the following year. Therefore, the seeds harvested in the interval of ten (10) days were investigated for seed harvest amount, germination rate, seed storage temperature and storing on container, between the period late August and mid-October. It is when the seed fructification started and ended. The seeds harvested from the first ten (10) days of October to mid October were 87.9% in whole seeds. The proper seed harvesting time was mid October which has a germination rate of 75% in whole seed harvest time. The lowest germination rate of 27.3% was at the germination temperature of 15℃. As the temperature rises, the germination rate increases. In 29℃, the germination rate was at 79% which is the highest; and from 30℃, the germination rate decreased to 71%. When the storage temperature was at 0℃ after storage of 5 months, the germination rate was at 83%. However, after storage of 12 months, it decreased by 7% that was 76%. When in 4℃, after storage of 5 months the germination rate was at 85%. However, after storage of 12 months it decreased by 8% which was 77%. In room temperature after storage of 5 months, germination rate was at 77%, but after storage of 12 months it decreased by 22% which was 55%. When seeds were stored in vinyl container, it was observed that the germination rate was at 86% after 5 months of storage, which was 9% higher than seed stored in paper which was 77%. After 12 months storage, seed in vinyl container had a germination rate of 71%, which was 3% higher than seed in paper at 68%. Conclusion : It is concluded that the proper time of seed gathering of Adenophora triphylla var. japonica Hara. is during the first ten (10) days of October to mid-October. When the long time storage is needed, below zero temperature with vinyl container is more appropriate.

This study was carried out to evaluate the physicochemical properties and perform a feasibility analysis of planting material composed of topsoil from river improvement and non-improvement areas. The results showed that the physicochemical properties of topsoil from river improvement areas were on the average sandy loam~loamy sand in soil texture, 5.6~6.8 in pH, 0.01~0.06 dS/m in EC, 0.9~2.1% in OM, 0.02~0.12% in T-N, 8~14 cmol+/kg in CEC, 0.01~0.08 cmol+/kg in Ex. K+, 2.55~11.11 cmol+/kg in Ex. Ca2+, 0.34~2.06 cmol+/kg in Ex. Mg2+, and 3~396 mg/kg in Av. P2O5. And non-improvement areas showed on average sandy clay loam~sand in soil texture, 5.7~6.7 in pH, 0.02~0.08 dS/m in EC, 0.9~4.4% in OM, 0.02~0.23% in T-N, 7~18 cmol+/kg in CEC, 0.01~0.08 cmol+/kg in Ex. K+, 3.81~12.67 cmol+/kg in Ex. Ca2+, 0.60~1.95 cmol+/kg in Ex. Mg2+, and 3~171 mg/kg in Av. P2O5. Meanwhile, the results of an applied valuation of topsoil- based planting were as follows. Ex. K+ levels were low grade in all survey areas. OM was low grade in 12 improvement areas and 11 non-improvement areas. Av. P2O5 levels were low grade in 10 improvement areas and 10 non-improvement areas. T-N was low grade in six improvement areas and four non-improvement areas. Ex. Mg2+ levels were low grade in two improvement areas.

Seashore Paspalum (Paspalum vaginatum Swartz) is a warm season grass and indigenous to tropical and subtropical regions of coastal areas worldwide. The species is used as feed for cattle and horses and has been very successful for golf courses worldwide. One of the most outstanding characteristics of seashore paspalum is its tolerance to saline soils compared to other warm season turfgrasses. The development of new seashore paspalum cultivars with improved traits could be facilitated through the application of biotechnological strategies. The purpose of this study was to product for herbicide resistant seashore paspalum using Arobacterium-mediated transformation and this study is the first report on transformation and herbicideresistant transgenic plants in seashore paspalum. Embryogenic calli were induced from the seeded variety of pseashore paspalum. Embryogenic calli were transformed with Agrobacterium tumefaciens strain EHA105 carrying the binary vector pCAMBIA3301 with two genes encoding gusA and bar. Transformed calli and plants were selected on medium containing 3 mg/l PPT. PCR detected the presence of the gusA and bar gene, indicating both genes are integrated into the genome of seashore paspalum. A chlorophenol red assay was used to confirm that the bar gene was expressed. By application of herbicide BASTA, the herbicide resistance in the transgenic seashore paspalum plants was confirmed.

A new pale pink colored standard rose (Rosa hybrida Hort.) cultivar, 'Fine Pink' was developed at the Jeollanamdo Agricultural Research and Extention Services (JARES). Seedling and line selection were conducted in 2003 and its characteristics were examined three times from 2004 to 2006. 'Fine Pink' was obtained by crosse between 'Nobless' and 'Yvessaaintlaurent'. It shows a red group color (RHS No. 56C), very weak fragrance, and standard flower with good harmony between ray floret and flower center. It has a characteristic of straight stem. The average yield during 2004-2006 was 113 stems/m2. It has 10 days vase life and resistance to powdery mildew. This cultivar was registered as a commercial cultivar in 2007. It is suitable for greenhouse in all regions in Korea and will be released to farmers in 2009.

A new light pink colored standard rose (Rosa hybrida Hort.) cultivar, 'Top Pink' was developed by the cross between 'Nobless' and 'Belami' at the Jeollanamdo Agricultural Research and Extention Services (JARES) through seedling and line selection in 2003, and characteristic evaluation during 2004-2006. 'Top Pink' shows a Red group color (RHS No. 49A), strong fragrance, and standard flower with good harmony between ray florlet and flower center, and straight stem. The yield was 131 stems/m2 averaged over three years (2004-2007). It showed 10 days vase life and was resistant to powdery mildew. This cultivar was registered as a commercial cultivar in 2007. It can be cultured in greenhouses in Korea and will be released to farmers in 2009.

A new dark pink colored standard rose (Rosa hybrida Hort.) cultivar, 'Global Pink' was developed by the cross between 'Nobless' and `Belami' at the Jeollanamdo Agricultural Research and Extention Services (JARES) through seedling and line selection in 2003 and characteristic evaluations during 2004~2006. 'Global Pink' showed Red purple group color (RHS No. 65B), very weak fragrance, and standard flower with good harmony between ray florlet and flower center. Its yield was 134 stems/m2 averaged over three years (2004-2007). It showed 10 days vase life and was resistant to powdery mildew. This cultivar was registered as a commercial cultivar in 2007. It can be cultured in greenhouses in Korea and will be released to the farmers in 2009.

Transient expression profiles for several chimeric β-glucuronidase (GUS) gene constructs were determined in microspore-derived embryos of wheat following microprojectile bombardment. The constructs analyzed consisted of the uidA (GUS) reporter gene driven by six different promoters [Cauliflower Mosaic Virus 35S (CaMV35S), Nopaline synthase (NOS), Mannopine synthase (MAS), Chlorella Mosaic Virus Adenin methyltransferase (AMT), maize Ubiquitin 1 (UBI1), and enhanced 35S (E35S)]. The total numbers of GUS blue spot were determined manually under a dissecting microscope after histochemical staining for GUS. Results suggest that the E35S promoter is the most active and UBI1 promoter is the second active in embryos or embryogenic calli derived from wheat microspore. In addition, by flurometric assay on GUS, the E35S promoter was the best. Therefore, both UBI1 and E35S promoter are suitable for constitutive expression of the gene of interest in microspore-derived embryos of wheat. This information describing promoter functionality in wheat will be important when designing gene constructs for traits modification and when choosing appropriate cultivars for improvement through gene transfer experiments.