Smart retail enabled through in-store technology (IST) is believed to be the future of retail. However, several IST impacts, especially on individuals' well-being remain undisclosed. This study attempts to discover IST impact, particularly electronic shelf label (ESL) as a prospective technology, on customer well-being and post-transaction behavior (i.e., willingness to pay (WTP) and positive word of mouth (PWOM). Survey were from generations X, Y, and Z generating 305 respondents. A post hoc analysis utilizing PLS MGA is discussed for Gen X & Millennials vs. Gen Z groups. This study provides empirical evidence of smart retail on customer well-being and how it affects customer post-purchase behavior, namely WTP and PWOM. This study also provides evidence of how it differs across generational cohorts.
선행연구에 따르면, 기업의 국제화를 위한 중요한 요인은 입지 전략 요인이다. 본 논문의 목적은 다중 사례 연구를 통해 신흥시장 다국적 기업이 선진국으로 국제화를 고려할 때 사용하는 입지 전략 패턴을 조사하는 것이다. 이를 위해 다중 사례 연구 결과, 입지 결정 요인에서 신흥시장 다국적 기업이 선진국 다국적 기업과 비교할 때 다양한 지역 기반 투자 동기에 주로 집중하는 경향이 있음을 확인하였다. 즉, 신흥시장 다국적 기업이 선진국으로 국제화를 진행할 때 입지 고려 과정 중 전략적 자산 추구 동기에 의해 좌우되는 것으로 보인다. 또한, 기존 외국 기업의 투자와 지리적 통합을 적절히 형성한 지역 특성은 신흥시장 다국적 기업이 해외 진출을 고려할 때 주요하게 영향을 받는 요소이다. 이러한 연구 결과를 바탕으로 본 논문에서는 신흥시장 다국적 기업이 국제화 과정에서 고유한 입지 기반 우위를 찾기 위한 가이드라인을 제시할 수 있는 입지 기반 전략 개발의 이론적 체계를 위한 시사점을 제공하였다.
In March 2014 the Myanmar Hluttaw, or Parliament, enacted the Myanmar National Human Rights Commission Law, which provided a statutory basis for a national human rights body in Myanmar. The Myanmar government declared to the United Nations Human Rights Council that the Enabling Law was compliant with the United Nations Paris Principles that set international standards for national human rights institutions. Despite the claims of the Myanmar government, however, critics charge the Enabling Law is insufficient, with detractors claiming the law leaves the MNHRC with anaemic powers incapable of advancing human rights. This paper responds to such issues by conducting an independent evaluation of the MNHRC Enabling Law under the Paris Principles. In doing so, the analysis treats the Enabling Law as a case study demonstrating how the Paris Principles can be exercised by third parties as the UN-supported international standards for national human rights institutions.
The purpose of this paper is to empirically examine factors affecting customers’ intention to buy apparels through mobile apps. The proposed model was evaluated using survey data collected from 304 mobile app users and assessed by structural equation modeling. Our study contributes to a theoretical understanding of mobile apps usage.
The plastic deformation behavior of cemented carbides is related to the WC grain boundary strength. Ab initio calculations predict that Co and Mn segregate to WC/WC grain boundaries. To experimentally study the effect of Mn, a WC-Co-Mn material was manufactured and compared to a WC-Co material. The microstructure was studied using scanning electron microscopy (SEM), including electron backscatter diffraction (EBSD). Special attention was paid to the WC grain size and the frequency of special low-energy grain boundaries. Mn was found to have negligible effect on both the WC grain growth and the fraction of WC/WC boundaries in the as-sintered material.