Global strategists emphasize leveraging capabilities developed in domestic markets when expanding into international markets, a strategy reflected in the entry of Korean startups into the Chinese market. Value appropriation refers to a company's ability to claim its share of the value created in a target market, with value appropriation factors being critical elements required for this process. Despite these strategies, many foreign companies fail to achieve expected performance in China, often attributed to their inability to secure the necessary value appropriation factors. Researchers posit that business guanxi can play a pivotal role in facilitating the acquisition of these factors in the Chinese market. This study examines the relationship between the network capabilities of global startups and value appropriation factors during the overseas expansion stage. It also explores the moderating effect of business guanxi through empirical research. The data was collected via surveys from Korean global startups targeting business operations in China. The results indicate that sub-components of network capability, specifically networking capability and international market resource securing capability, are significantly associated with the acquisition of value appropriation factors. Furthermore, business guanxi was found to positively moderate the relationship between networking capability and securing value appropriation factors. These findings suggest that Korean global startups should prioritize developing strong network capabilities and fostering business guanxi to enhance their ability to secure value appropriation factors during the overseas expansion stage. Chinese companies do not have deep trust in Korean startups. Therefore, startups should build a business guanxi based on emotional trust from the beginning of early entry. This effort will extend beyond the trust of startup products and services to corporate trust.

이 연구는 다목적 선박(MPV)의 공기역학적 구조물 설계, 분석 및 향상을 통해 그린 워터 압력에 의한 구조적 안전을 보장하고, 탈탄소화 및 에너지 효율성에 이바지하는 방법을 기술하였다. 유한 요소 분석(FEA)을 통한 초기 평가에서 좌굴 발생에 대한 잠재적인 취약점 이 있음을 확인하였다. 이러한 문제를 해결하기 위해 보강재(Carling stiffener)와 두께 증가를 통하여 응력을 재분배하고 국부적인 좌굴 발생의 위험을 최소화하였다. 보강 후 분석 결과, 한국선급(KR)의 안전 기준인 항복 강도, 미국 선급(ABS) 좌굴 강도 및 노르웨이 표준(NORSOK) 변 위 기준을 모두 충족하는 것이 확인되었다. 결과적으로 고유치 좌굴 해석 결과가 안전 기준을 초과하고 최대 변위가 허용 한계 내에 있는 등 중요한 개선이 이루어졌다. 이러한 개선은 극한의 해양 조건에서 운영 신뢰성을 보장할 수 있다. 이 연구는 공기역학적 항력 감소와 구조적 안전성의 이중적인 이점을 강조하며, 국제 해사 기구(IMO)의 2050 탈탄소화 목표에 부합하는 연료 효율성 및 온실가스 배출 감소에 이바지할 수 있다. 연구 결과는 다양한 선박 유형에 걸쳐 항력 감소 기술을 확장하기 위한 기초 자료를 제공하며, 지속 가능하고 탄력적인 해양 운영을 위한 대안을 제시하였다. 향후 연구는 구조적 안전 평가를 가속할 수 있는 단순화된 모델링 기술 개발에 집중할 것이다.

This study seeks to explore how key restaurant attributes differently influence customer satisfaction and dissatisfaction across pre-pandemic and post-pandemic periods, as well as across various economic segments. By employing impact asymmetry analysis (IAA), the research identifies the primary drivers of customer satisfaction and dissatisfaction, examining their uneven on customer satisfaction in Korean restaurants. The findings underscore the non-linear and asymmetric nature of customer responses to various service attributes, highlighting the significant influence of economic factors and the pandemic on dining expectations and experiences. This research deepens our understanding of the factors shaping customer satisfaction dynamics, particularly in the context of the evolving post-pandemic restaurant industry.

This study examined consumer perceptions and market trends of Korean food products sold on Amazon, focusing on keyword and review analysis. As Korean cuisine gains global attention, particularly in the U.S., it is essential to understand how international consumers perceive these products. Data were collected from Amazon, encompassing product details and customer reviews of Korean food categories. Frequently mentioned keywords in the reviews were identified, and customer sentiments were explored using Python-based data analysis. The results suggest that taste, especially spiciness and sweetness, is a key determinant of consumer satisfaction. Although Korean food was generally well-received, packaging and delivery issues were common complaints. These findings provide strategic insights for Korean food manufacturers aiming to expand globally, emphasizing the need for tailored product development and enhanced logistics.