First Mover Advantage is already well known. It is when a company gains a position in a certain market or industry, or when it establishes a strong entry barriers through a distribution channel or a monopoly of resources. It is a concept that has been attracting attention for a long time in marketing and strategy. However, although it is possible for the starter to enjoy these various benefits, it is also true that there is a corresponding price. Therefore, the risks and costs that the starter may bear, and thus the relative benefits enjoyed by the latter, can be significant. Late Mover Advantage and so on. The fact that latecomers can enjoy a variety of benefits as well as the profits of the starters is an important consideration that must be taken into account by many companies considering entry into the market. In general, there is a very high risk of overinvestment in technology and market uncertainty. For example, China has skipped wired networks and went wireless, and many African countries have skipped wired communications and built infrastructure for wireless communications. In other words, companies that hastened to invest in fixed-line facilities in order to preoccupy the African telecom market are in a state of failure rather than expecting the interests of the starters. Another thing is that the starter has to bear more risks and costs than the latter, such as the uncertainty of demand, the risk of changing consumer preferences, and the cost of training new consumers. Also, because imitation is generally less costly than development, a latecomer entering through imitation may be in a better position if patents or other technical defenses are not available. Especially, if latecomers have excellent management ability and financial power such as excellent marketing ability, it is relatively easy to catch up with the first candidate.

Tomato yellow leaf curl virus (TYLCV) and its vector insect, the sweet potato whitefly Bemisia tabaci, are major threats to tomato and pepper production in all around world. Since the last three decades, both B. tabaci and TYLCV have been invaded into many countries via different routes. Our studies showed that various geminiviruses including TYLCV can be transmissible by seeds as well as whiteflies. Furthermore, commercially developed resistant tomato strains against TYLCV infection can serve as TYLCV reservoirs and potentially influence on TYLCV epidemics. Therefore, transmission pathways through both insect vectors and seeds should be concerned for suitable management of geminiviruses and whiteflies.

Methyl benzoate (MB) is a natural compound in many plants and shows insecticidal toxicity against various insect pests. We determined contact, fumigant, and repellent activities of MB against the sweetpotato whitefly Bemisia tabaci and the greenhouse whitefly Trialeurodes vaporariorum (Hemiptera: Aleyrodidae). Complete contact mortality was obtained by 4% MB. Contact mortality at 2% MB into eggs, 4th instar nymphs and adults were 69.4%, 91.6% and 80%, respectively. Fumigation of 2% MB killed 95% of adults. In addition, treatment of 4% MB repelled 60% adults. There was no significant different between two species. Our results suggest that MB has high potential as an natural pesticide for sustainable pest management in crop production.