This study suggests that using AI chatbots with highly human-like characteristics could reduce the effectiveness of personalized AI chatbot advertising because they will likely worsen consumer concerns about privacy. Conversely, using AI chatbot with less human-like characteristics will not heighten consumer privacy concerns, thereby increasing the impact of personalized AI advertising.

This study derived the unit of industrial water usage reflecting the latest industry trends. Available for establishing plans such as the master plan for water supply system and analyzed changes in the basic unit by a comparison with the current basic unit values. This study analyzed 4,038 samples with a sampling error of less than 1.5 % at the 95 % confidence level after removing outliers according to a log-normal distribution. As a result, the unit of industrial water usage per site area in the whole manufacturing industry was 7.11 m3/1,000m2/d. The ten industrial categories (C10, C13, C20, C21, C22, C25, C27, C30, C32, C33) showed a similar unit value compared to before, and the four industrials categories (C11, C17, C22, C31) showed a more unit value than before. With regard to the nine industrial categories (C14, C15, C16, C18, C19, C24, C26, C28, C29), the unit value decreased. Cases that companies examined before were the same as the companies examined in this study were analyzed. The result that the changes in the unit industrial water usage were reasonable was obtained. However, in some industrial categories (C17, C14, C24, C29), the unit value was changed by a small number of companies with large-scale water use or unit value of sampling had a large deviation. It was considered necessary to survey them periodically. The unit of industrial water usage derived by the survey in this study reflects the current industrial trends in 2016. Water use in manufacturing companies has continuously changed by the development of manufacturing technologies and simplification of manufacturing processes. In order to deal with this, it is considered necessary to survey the usage of industrial water periodically from a long-term perspective.