The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists’ Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.

본 연구는 원격교원연수의 교육성과에 영향을 미치는 주요 요인을 규명하기 위해 학업성취도와 학습만족도를 준거변인으로, 지각된 과제가치와 ICT 활용능력을 예측변인으로 상정하여 이들 간의 관계와 예측력을 분석하였다. 본 연구는 2010년 9월과 2011년 1월에 실시된 원격 직무연수 과정을 이수한 현직교사 172명 중 설문에 충실히 응답한 86명을 대상으로 실시되었다. 지각된 과제가치(내재가치, 성취가치, 효용가치), ICT 활용능력(정보수집, 정보 분석․가공, 정보 전달․교류, 정보 윤리․보안), 학습만족도는 자기보고식 검사지로, 학업성취도는 지필고사를 활용하여 자료를 수집한 후, 다중회귀분석을 실시하였다. 연구 결과, 지각된 과제가치만이 학업성취도와 학습만족도를 유의하게 예측하였고, 그 중에서 내재가치(β = .429)가 학업성취도를, 효용가치(β = .719)가 학습만족도를 유의하게 예측하는 것으로 규명되었다. 이와 같이 원격교원연수의 교육성과는 지각된 과제가치, 특히 내재가치와 효용가치가 예측하는 변인일 가능성이 높으므로, 연수가 시작되기 전 교사들에게 연수 프로그램에 대한 가치를 충분히 인식시킨 후 연수에 참여하도록 하거나 연수 프로그램 자체에 관심과 흥미를 유발시키는 교수설계 전략을 적용하여 프로그램의 실제 가치를 높이는 방안이 제안될 수 있다.

The education effect of environmental impact cognitive instruction on high school students was investigated. Environmental values of students could be classified into egocentric, social-altruistic and biospheric values like those of Schultz's three kinds of categories. The value distribution of students consists 44.7% of egocentric and biospheric value groups and 12.5% of social-altruistic value group, respectively. The environmental function such as knowledge and skill did not show remarkable differences between value groups. The environmental value only affected the attitude function. The biospheric value group had the higher attitude function than other value groups. The environmental impact cognitive instruction enhanced the environmental functions irrespective of the value group or instruction type. However, significant variables were different according to environmental functions. Environmental functions such as knowledge and skill were influenced by the instruction itself. The attitude function was dependent on instruction itself, value type and instruction type. The optimum application of the environmental impact cognitive instruction can be efficiently achieved through class division into egocentric value group and biospheric value group. Alternatively, the proper combination of instruction methods focused biospheric and egocentric impacts in a class can be recommended.