본 연구에서는 지난 2015년부터 동두천 원도심 활성화를 위해 진행되었던, 그라피티 조성사업 사례를 중심으로 문화예술을 매개로 한 도시재생사업 사례를 다루었다. 동두천의 그라피티 조성사업은 2015년부터 2018년까지 4년간 진행되었으며, 진행 단계에 따라 변화 양상이 다르게 나타나고 있다. 이것은 하나의 정책에 대해 실행단계에서 시도해볼 수 있는 다양한 접근방법의 차이로 볼 수 있는데, 마치 그라피티라고 하는 하나의 예술 경향이 낙서, 거리미술, 공공미술, 환경미술 등 다양한 의미로 해석되는 것과 같이 나타나고 있다. 이러한 결과는 도시재생을 위한 그라피티의 매개성 실험에서, 방법의 차이는 어떠한 결과의 차이를 만들 어내는가를 알아볼 수 있는 사례라고 판단이 된다. 환경적 측면에서는 동두천시가 보산동 외국인관광특구를 중심으로 펼치고 있는 ‘K-Rock 빌리지 조성사업’, ‘디자인아트 빌리지 조성사업’ 등 문화예술을 매개로 하는 다양한 전략사업을 종합적으로 살펴보았다. 이 사업들은 ‘캠프보산 (CAMP BOSAN)’이라는 통합브랜드 아래 문화예술을 매개로, 기존의 ‘외국인관광특구’를 ‘동두천문화특구’로 변화시키려고 시도하는 사업들로 최근에 개념이 정립되었다. 따라서 도시재생의 매개적 측면에서 문화예술의 접근방법을 분석해보고, 활성화 방안에 대해서 논의하였다. 조사 분석 결과에 대해서 첫째, 그라피티를 참여적 행위가 중시되는 도시재생의 공공미술 차원에서 다뤄야 한다는 점과 둘째, 도시재생에서 문화예술의 매개효과를 얻기 위해서는 사업의 지속성이 필요하다는 점을 제언하였다.

PURPOSES: Daejeon is basically divided into an old downtown and a new downtown, and the recent relocation of the Chungcheongnam-do Provincial Government of Republic of Korea from the old downtown and the opening of governmental buildings in the new downtown as well have made this new downtown only densely populated with industrial and business facilities. Such changes in the downtowns have promoted the conditions of the new downtown while, consequently, dragging down the old downtown. Out of concern for those unbalanced developments of the two downtowns, Daejeon is now carrying out several city projects to revive the old downtown. In the light of that, as a part of the project to promote the old downtown, this study aims to conduct an evaluation on landscape of the culture and arts street in Daeheungdong which was built upon those ideas of a theme street project by Daejeon. METHODS: Based on the findings from the questionnaire not only on the components that would design the streetscape of the culture and arts street but also on the public satisfaction with the streetscape, the study defined how those changes in the components affect emotional factors of the pedestrians. In order to achieve the research goal, the study made changes in D/H ratio of the street structural components as well as the roadside trees. In terms of the questionnaire method, the study used the SD scale, and proceeded with its investigation through the frequency analysis, the principal component analysis (the factor analysis) and the structural equation model. RESULTS : According to the results from the factor analysis and the regression analysis, of those three factors, such as the openness, the comfortable sensation and the safety, the openness followed by the comfortable sensation and the safety was determined to have the most positive influence on the total satisfaction. The structural model analysis reported that the D/H and the structural components of the roadside trees and planting have a positive effect on the emotional image, and this emotional image also appeared to be positively related to the total satisfaction. CONCLUSIONS : This study looked into how the changes in the street structural components of the culture and arts street in Daeheungdong would affect the satisfaction with the streetscape, and finally confirmed that the D/H and the planting are what would have a positive effect on this satisfaction. What has been learned from this study will be the basic data to figure out how to promote and improve the culture and arts street in Daeheung-dong as this data will also help designing and developing of those specialized streets in other regions.