The global e-waste problem is becoming increasingly serious. China, as one of the largest producers and consumers of electronic products, still has a low formal recycling rate. Consumers, as the owners of waste electronics, are the key to successful reverse logistics. However, many choose to store or dispose of e-waste at home rather than use official recycling channels. While many previous studies focus on factors that encourage recycling, fewer examine what stops people from taking part. This study applies Valence Theory to identify the factors that increase consumers’ psychological resistance to recycling small e-waste in China’s first-tier cities. It also examines how these factors influence social value and resistance behavior. The research model includes perceived price unfairness, perceived inconvenience, perceived benefits, and information publicity, with social value as a mediator. Data were collected through an online survey of 303 residents in Beijing, Shanghai, Guangzhou, and Shenzhen. Structural equation modeling (SEM) was used for analysis. The results show that perceived inconvenience and perceived benefits significantly influence social value. Perceived price unfairness, perceived inconvenience, and social value significantly affect consumer resistance. These findings expand the application of Valence Theory in e-waste research and address gaps in the Theory of Planned Behavior by considering both perceived risks and benefits. Practically, this study suggests that manufacturers, recyclers, and policymakers should improve recycling facilities, make the process more convenient, ensure fair and transparent pricing, and create targeted measures to reduce consumer resistance and encourage participation in formal recycling systems.

The purposes of this study was to identify fashion shoppers’perceived risk and satisfaction while shopping at overseas online shopping malls based on their internet shopping values. A self-administered questionnaire was used for data collection and an internet survey was conducted from April 12~15, 2015. Most consumers purchased one or two fashion items at overseas online malls directly, motivated by low prices, and spent 200,000~400,000 won during the last one year. The factors of consumers’ internet shopping values were information, hedonics, and practicality. Factors of perceived risk were delivery and refund, price and approval, and product and shopping mall. Consumers were divided into three categories: heavy pursuit shoppers, intermediate shoppers, and uninformed shoppers based on their internet shopping values. Heavy pursuit shoppers were primarily female; they spent more, felt a deeper patronage with overseas online shopping malls and their perceived risk regarding delivery and refund was higher than the other shoppers. The group of uninformed shoppers were primarily male. They spent less, had low patronage with overseas online shopping malls, and their perceived risk regarding delivery and refund was lower than other shoppers. Overall satisfaction was positively affected by information provided while shoppers were surfing the overseas online shopping malls and practicality. Satisfaction was negatively affected by perceived risk regarding price and approval and difficulty in finding specific products while shopping at overseas online shopping malls.

The purpose of this study was to investigate how menu quality, human · amenity service quality, perceived risk affected quality · price menu value, social · emotion menu value and how quality · price menu value and social · emotion menu value influenced satisfaction. Also this study investigated how satisfaction affected loyalty. The model was tested in hotel restaurants settings of five-star hotels using a sample of customers visiting and enjoying menus in Daegu metropolitan city and Gyeongju city. Empirical results confirmed that not only do menu quality and human · amenity service quality increase quality · price menu value and social · emotion menu value but that perceived risk reduces social · emotion menu value. It was also found that significant antecedents of satisfaction were quality · price menu value and social · emotion menu value. Also, loyalty was also found to be a significant consequences of satisfaction.

항로표지는 해상교통의 안전을 도모하고 선박운항 능률 향상을 위하여 설치된 해양교통안전시설 중 하나이다. 그러나 선박충돌 또는 기상악화 등의 원인으로 발생하는 항로표지의 사고로 인하여 제 기능을 상실 하였을 경우, 선박운항자를 비롯한 여러 이용자에게 이용불편 또는 항행위험을 증가시키고 있다. 특히 우리나라 최대 컨테이너항만인 부산항은 최근 12년(2006년~2017)동안 총400건의 항로표지 사고가 발생하였으며, 이로 인하여 평균 20.6일의 복구기간이 소요됨에 따라 항로표지 이용자들에게 해양안전 불안을 가중시키고 있다. 따라서 연구의 목적은 우리나라 항로표지 사고예방과 효율적인 관리방안을 적극적으로 추진하기 위한 이용자들의 정량적 지지도를 제시하고자 한다. 이를 위해 부산항 해역이용자들을 대상으로 항로표지 및 항로표지 사고에 대한 인식조사를 실시하고, 효율적 항로표지 관리방안의 추진을 통한 항행위험 감소에 대한 경제적 가치를 추정하였다. 연구의 결과, 비시장재화인 환경재나 공공재의 대표적인 가치추정법인 조건부가치추정법을 이용하여 추정된 부산항 항로표지 서비스에 대하여 이용자들이 부여한 경제적 가치는 최소 약 160억원으로 나타났다. 따라서 이러한 연구결과는, 항로표지 관리자 및 정책입안자들에게 부산항을 비롯한 우리나라 항로표지 서비스에 대한 다양한 이용자의 요구사항을 확인하고, 이에 대응하는 보다 효율적인 관리방안의 수립과 추진에 유용한 자료로 활용될 수 있을 것이다.

The objective of this study is to estimate the relationship among perceived value, perceived risk, satisfaction, purchase intention for environmental-friendly agricultural products. For this, we separate consumer with two groups that one is the experienced, the other is the not-experienced. Four factors is respectively adopted in perceived value and risk with exploratory and confirmatory factor analysis. The results of this study show that emphasizing the value of environmental-friendly agricultural products is important to the not-experienced. And to decease the risk is more effective to the experienced for activating market.