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      검색결과 25

      1.
      2024.09 KCI 등재 구독 인증기관 무료, 개인회원 유료
      This study investigated the effects of social responsibility activities on consumer attitudes, product evaluation, corporate support, and corporate trust through structural equations and path analysis. Corporate social responsibility activities were divided into five areas: consumer and environmental protection, social contribution, cultural business, and economic responsibility, and the relative impact on consumer attitudes was considered. The results and strategic implications of this study are as follows. The same results as in previous studies confirmed that the performance of corporate social responsibility activities induces positive attitudes and behaviors of consumers. It proved that the performance of corporate social responsibility activities leads consumers to form a positive attitude, which can eventually be transferred to products and corporate images by a halo effect, leading to product evaluation, corporate support and trust. In addition, the composition dimension and measurement items of corporate social responsibility activities were re-verified, and from a consumer point of view, it was confirmed that social responsibility activities include not only economic activities, but also activities that contribute positively, such as social contribution, support for local and cultural projects, and actions that do not harm society as a whole, such as protecting consumer rights and protecting the environment.
      4,200원
      3.
      2023.11 KCI 등재 구독 인증기관 무료, 개인회원 유료
      본 연구는 우리나라에서 정부 R&D 지원이 기업의 R&D 투자에 미치는 영향에 대해 실증적으로 분석한다. 이를 위해 2012년부터 코로나 직전인 2019년까지 8년 간 『연구 개발활동조사』와 『국가연구개발사업 조사·분석』 그리고 기업 재무정보를 제공하는 『KIS-Value』를 연계하여 패널 자료를 구축하고, 정부 R&D 지원을 받은 기업의 R&D 투자에 미치는 영향을 성향점수매칭법(PSM)과 패널 이중차분법(DID)을 사용하여 추정한다. PSM-패널DID 분석 결과 정부 R&D 지원을 받은 기업은 그렇지 않은 기업과 비교하여 유의한 수준에서 R&D 투자를 확대하는 것으로 확인되었다. 세부 집단별로 살펴보면 정부 R&D 지원 횟수가 커질수록 기업의 R&D 투자 확대 효과는 더 커지며, 정부 R&D 지원금 규모가 일정 수준 이상인 경우에만 기업의 R&D 투자 확대 효과가 유의한 것으로 나타났다. 이러한 결과는 우리나라에서 기업에 대한 정부 R&D 지원은 민간 R&D 투자의 시장실패를 보완하는 본연의 역할을 하고 있으며, 실질적인 정책 효과를 내기 위해서는 중장기적인 관점에서 일정 규모 이상의 지원이 뒷받침되어야 한다는 것을 시사한다.
      6,100원
      4.
      2023.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
      본 연구는 기업의 기술혁신이 고용과 기업성과에 미치는 영향을 변수 간 양방향 인과관계를 고려하여 분석하였다. 기술혁신의 대리변수는 기업의 특허출원 수이며, 분석대상은 100인 이상 규모의 국내 제조업체이다. 실증분석의 경우 기술혁신(특허출원), 고용(근로자 수, 숙련 근로자 비중), 기업성과(근로자 1인당 매출액)가 종속변수인 연립방정식 모형을 3단계 최소자승추정법(3SLS)으로 추정하였다. 외생변수로 기업의 경영상 특성과 일반적 특성을 통제하였고, 각 방정식의 식별변수로 R&D집약도, 근로자 1인당 노동비용(또는 기업부설연구소 보유 여부), 교육훈련투자를 사용하였다. 분석자료는 인적자본기업패널(HCCP)의 1차년도(2005년) ∼7차년도(2017년) 자료이며, 이를 NICE신용평가정보(주)의 기업 재무자료 및 한국 특허청의 특허정보와 병합하여 사용하였다. 분석결과에 의하면, 기업의 특허출원이 활발할수록 근로자 수, 숙련 근로자 비중, 근로자 1인당 매출액이 모두 증가하였고, 반대 방향의 인과관계도 모두 유의 하였다. 따라서 기업의 기술혁신은 고용의 확대 및 질적 제고뿐 아니라 기업의 지속적인 성장에도 기여하는 것으로 확인된다.
      7,700원
      5.
      2023.07 구독 인증기관 무료, 개인회원 유료
      Corporate purpose is postulated across industries as a strategic success driver. In the context of a literature analysis, this study works out whether the concept of purpose is anchored in well-known concepts such as mission and vision. An empirical study will examine the assessment of purpose in relevant stakeholder groups.
      4,000원
      6.
      2022.06 KCI 등재후보 구독 인증기관 무료, 개인회원 유료
      본 연구는 먼저 산업정책에 있어 정부의 개입 정도에 따른 학파별 시 각 차이를 중심으로 살펴보고, 한국의 디지털산업 지원정책을 기업의 활 동단계에 따른 정책수단들을 중심으로 문헌고찰을 활용한 현황분석을 실 시하였다. 이에 따라 다음과 같은 함의를 얻었다. 첫째, 한국의 디지털산 업 지원정책은 단순 특정 산업을 선도적으로 육성하거나 직접 지원하는 방식에서 기업들의 기술개발 투자 및 사업화와 창업을 위한 법제도 및 표준화 제정, 세제 및 금융 지원, 인력양성 및 인프라 지원 등의 산업기 술기반을 조성하는 방식으로 변화했고, 다양한 정책수단들이 정책목표 달성을 위해 연계되는 추세로 나타났다. 둘째, 한국의 디지털산업 지원정 책은 포괄적 지원에서 전략적 지원으로 진화했다. 셋째, 한국의 디지털산 업 지원정책을 통해 살펴본 시장에 대한 정부의 개입 방식에 대한 변화 를 보면, 시장과 정부의 대립과 갈등의 관계를 전제한 신고전학파적 관 점에서 점차 대립관계가 아닌 보완관계를 전제한 상호 간 전략적 협력관 계로 변화하며 기업과 정부의 역할이 더욱 명확히 구분되며 발전했다. 본 연구는 디지털산업에 대한 정책수단을 기업의 활동단계에 따라 분석 함으로써 산업정책 분석의 초점을 산업현장으로 확장하는데 기여하였다.
      5,800원
      9.
      2021.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
      In SMEs, technological innovation is recognized as an important tool in terms of sustainable growth. This study analyzed the determinants of technological innovation by using the information of the corporate panel DB composed of local SMEs. The internal factors were added with technological innovation capacity and production capacity and the industrial cluster environment was first applied to external factors. Also, whether the industrial cluster environment influences technological innovation through R&D capabilities, the mediating effect was tested with the Sobel Test. Among the internal and external factors, the most important determinant was marketing ability, and a policy was proposed to develop measures to increase R&D capability with mediating effect. Among the technological innovation variables, which are dependent variables, the most determinant factor was the proportion of new product sales. For this, it is considered that additional research such as longitudinal research with the concept of repetition and parallax using the corporate panel DB is necessary.
      4,600원
      10.
      2020.09 구독 인증기관 무료, 개인회원 유료
      In this study, the chronological development of the Corporate Governance Guidelines (CGG) and Corporate Governance Code (CGC) examined to identify how much the Code has evolved over time. A comparative analysis between the CGG-2012 and CGC-2018 has also been conducted in the study to outline the latest changes. The study is exploratory and literature review-based in nature. Contemporary literatures were analyzed along with comparison of the CGG-2012 and CGC-2018 issued by the Bangladesh Securities and Exchange Commission (BSEC). Data was collected from various secondary sources. The study points out that the BSEC has followed a six-year interval pattern in the further development and modification of the corporate governance codes in Bangladesh. Also, it has been found out that in terms of the number of conditions in the code, the CGC-2018 is about 75 percent enhanced than CGG-2012. Previously, CGG-2012 was enhanced by more than 150 percent over the first guideline in 2006. CGC-2018 has introduced some crucial governance issues that were not present in the code before but there remain some areas that are yet to be addressed in the best-practices recommendations.
      5,400원
      11.
      2018.07 구독 인증기관·개인회원 무료
      Corporate social responsibility (CSR) is viewed as an internal marketing strategy (Bhattacharya, Sen, & Korschun, 2007; Shabnam, & Sarker, 2012). Research indicate that CSR implementation has a positive impact on employees, and enhance working satisfaction, corporate identity and organizational commitment (Koh and El’fred, 2001;Valentine et al., 2006; Martinez & Rodríguez del Bosque, 2013; Lee, Song, Lee, Lee, & Bernhard, 2013). However, some studies suggest that CSR will not directly influence employee, related mediating factors and moderating factors need to be more discussed. The study apply regulatory focus theory as a framework for explaining moderator effect of promotion and prevention focus on employee perceived CSR and working satisfaction, organizational identity and trust. Promotion focus means that employees consider CSR promoting a better society and environment, and prevention focus represent CSR is for preventing falling behind industry, and public criticism. A questionnaire survey was employed in hospitality industry, questionnaire is design based on related literature (VandeWalle, 1997; Higgins et. al., 2001; Craig et.al., 2009; Huimin, & Ryan, 2011; Martínez, Pérez, & Rodríguez del Bosque, 2013; Paek, Xiao, Lee & Song, 2013; Fu, Ye & Law, 2014). And five subscales are contained in the questionnaire, including perceived CSR、regulatory focus、 working satisfaction 、organizational commitment and organizational trust. To analyse the reliability and validity of the questionnaire, a pilot study was conducted in September 2017. 120 questionnaires were collected, 105 valid questionnaires were subjected to a preliminary analysis, the official investigation was conducted during January and February in 2017. 450 questionnaires were distributed, and 389 valid questionnaires were collected, a recovery rate of 86.4%. A significant partial correlation was found between perceived CSR and working satisfaction(ΔR2=.31, p<.000)、organizational commitment (ΔR2=.22,p<.000) and organizational trust (ΔR2=.27, p<.000). Hierarchical regression analysis was further used to estimate moderation effect of regulatory focus, the study find that moderation effect on the relationship between CSR and and working satisfaction(ΔR2=.02, p<.01)、organizational commitment (ΔR2=.06, p<.01) and organizational trust (ΔR2=.06, p<.01). The research finding shows that working satisfaction, organizational commitment and organizational trust are more influenced by the organization's CSR implementation while employees have positive interpretation and recognition of CSR. Therefore, the organization should fully communicate about the purpose and value of CSR, so that employees can identify with and support the organization's CSR, and then CSR can achieve the function of internal marketing. If employees think that the organization's implementation of CSR is only an obligation or only satisfies the social perception, there may be less positive impact of CSR on employees. Regulatory focus theory is suggested to apply on future consumer study.
      12.
      2017.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
      As the competitiveness of SMEs (small and medium enterprises) is getting more and more improved and globalized, the government provides various consulting services to secure the competitiveness of small and medium firms and support stable growth. However, the assessment of the result from the government’s support is generally focused on non-financial factors, such as customer satisfaction and analysis of improvement effect. This paper is in regards to the statistical analysis of how much the government’s support in the form of providing consulting services contributes to financial outcomes in terms of profitability and growth. ROA (return on asset) and ROS (return on sales), which are investment profitability and sales profitability respectively, are chosen as an indicator of profitability. For analysis of growth, sales revenue and total asset growth are used. The samples are 44 corporations which are supported by government, and 150 corporations which are selected for comparison, with corporate growth support center program by the Ministry of Trade, Industry, and Energy chosen as the consulting model. After gathering the yearly balance sheets and income statements of the samples from CRETOP, Korea Enterprise Data, the analysis is conducted in the way of identifying the statistical significance of financial difference in the same period between corporates taking consulting services and corporates which have not, and the difference of financial outcomes from the corporates taking consulting services before and after consulting services. As a result, in terms of business growth, it is turned out to have positive difference both in growth ratio and profitability compared to the compared corporations at the significant level. Therefore, it is obvious that the consulting program which government provides to SMEs have direct influence practically to the corporates’ management performance.
      4,000원
      13.
      2016.08 KCI 등재 구독 인증기관 무료, 개인회원 유료
      본 연구에서는 외국 기업의 CSR이 개도국 소비자의 구매의도에 영향을 미치는지를 확인하고자 한다. 선행 연 구에서는 다국적기업의 개도국에서의 CSR이 글로벌 이해관계자에 미치는 영향이 큰 것으로 보고하고 있으나, 개 도국 소비자에 미치는 영향에 관하여서는 명확하지 않다. 구체적으로 본 연구에서는 베트남 소비자를 대상으로 자선적 CSR이 기업이미지와 구매의도에 미치는 영향을 분석하였고, 기업이미지에 따라 CSR 효과가 달라질 수 있는지를 검증하였다. 검증 결과, 기대와 달리 베트남 소비자에게는 자선적 CSR이 구매의도에 미치는 영향이 크지 않았다. 구체적으로, 베트남 소비자들의 CSR 인식은 구매의도에 직접적인 영향을 주지 않았다. 그러나 CSR은 기업이미지에 유 의한 영향을 미치고, 기업이미지를 통해 간접적으로 구매의도에 영향을 미치는 것으로 나타났다. 그리고 CSR 효 과는 호의적인 브랜드에서는 나타나지 않았다.
      6,600원
      14.
      2015.09 구독 인증기관 무료, 개인회원 유료
      우리나라는 대기업, 재벌에 대한 반기업정서가 상대적으로 크게 형성되어 있어 반기업정서에 대한 논의가 중요하게 다뤄지고 있다. 이러한 배경 하에서 본 연구는 반기업정서와 기업 평판, 사회공헌 활동의 관계 및 영향력에 대해서 평상시와 위기시로 구분하여 분석하여 보았다. 연구결과는 다음과 같다. 첫째, 본 연구는 실제 우리나라 유수 대기업들의 반기업정서 태도에 대하여 기업별 점수를 측정하여 삼성, SK, 현대, CJ가 반기업정서가 높은 기업임을 분석하였다. 둘째, 반기업정서들은(인지적 차원이건, 감정적 차원이건) 모두 조직평판에 부정적인 영향을 미치는 것으로 나타났다. 셋째, 위기 상황, 그것도 기업의 도덕적 위기 상황에서는 기업의 사회적 책임 활동이 반기업정서가 평판에 영향을 미치는 데 있어서 더욱 높은 영향력 변인으로 작용하는 것으로 나타났다. 이러한 결과는 기업이 평상시 지속적인 사회적 책임 수행의 필요성에 대한 함의를 던진다.
      8,600원
      15.
      2014.07 구독 인증기관·개인회원 무료
      In recent years, the exploration of the quantifiable effects of market-based intangible assets on firm performance has become increasingly important in marketing and management literature. Corporate reputation, considered as a one of the key marketing metrics for maintaining and enhancing companies’ competitiveness in the globalized economy, plays an essential part in this context. Numerous studies show the impact of reputation on measures of financial performance, justifying companies’ endeavors to install and dedicate effort towards systematic reputation management and tracking. A possible consequence of a good reputation that has so far been neglected in academic research is a decrease in a company’s cost of equity capital, a measure that constitutes an important basis for the decision to invest in future projects, thus playing a vital part in the creation and preservation of strategic competitive advantages. A firm’s cost of equity is defined as the required rate of return, given the market’s perception of the firm’s riskiness. It is based on investors’ expectations about future returns and estimated by means of residual income models with varying assumptions and restrictions (in this study: Claus and Thomas 200, Gebhardt et al. 2001, Ohlson and Juettner-Nauroth 2005, and Easton 2004), equating the current stock price to future cash flows that are discounted with the firm’s implied cost of equity. To account for industry-specific idiosyncrasies, each firm’s cost of equity is adjusted by the monthly industry median. Corporate reputation is defined as an attitudinal mindset towards a company. Following the model of Schwaiger (2004), it is conceptualized as a two-dimensional construct comprising a cognitive (competence) and an affective (likeability) component; reputation is the linear combination of these two dimensions. Corporate reputation data was collected in 13 semi-annual waves from large-scale samples representing the general public in Germany. By applying panel data analysis on a set of the 30 largest publicly listed German companies during a seven-year time-span (2005-2011) and controlling for commonly known factors, I show that corporate reputation significantly reduces a firm’s cost of equity. This relationship holds when reputation is corrected for prior financial performance and industry affiliation. My results should help managers to further strengthen their argument that reputation management is value-relevant. This study should be seen as a starting point for further research to gain a deeper understanding of the reputation-cost of capital-interface.
      16.
      2011.12 KCI 등재 구독 인증기관 무료, 개인회원 유료
      The government supports politic funds to Small Business having difficulties of insufficient capital and weak assets. Also the effect of governmental politic funds are evaluated better than the effect of substitute loans of the commercial bank. Especially
      4,000원
      17.
      2011.03 KCI 등재 구독 인증기관 무료, 개인회원 유료
      This study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists are studied for their priority on corporate social contribution programs, among they valued com mon benefit social activity most important.
      4,000원
      18.
      2008.11 구독 인증기관 무료, 개인회원 유료
      The study proposes a priority model for program directors in charge of Corporate Social Contribution to make the best decision. This empirical analysis aims to discover the most significant area among various programs of Corporate Social Contribution Activities. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in corporate practices. The priority preference in Corporate Social Contribution Activities programs among corporate social contribution practitioners, PR professors and NGO activists is examined in order to present preferred programs of corporate social contribution programs, which they value the most as a part of overall social welfare.
      4,000원
      19.
      2002.09 KCI 등재 SCOPUS 구독 인증기관 무료, 개인회원 유료
      5,400원
      20.
      2020.12 KCI 등재 SCOPUS 서비스 종료(열람 제한)
      This study discusses the role of Board Monitoring Effectiveness (BME) on managers’ decisions regarding the business strategies that fit the external business environmental conditions by using a contingency analysis approach. Furthermore, this study will examine how fit strategies affect Sustainability Reporting (SR) of listed companies on the Indonesia Stock Exchange (IDX) from 2014 to 2017. This study uses Conditional Mixed Process (CMP) technique. This CMP method is claimed to be more efficient in analyzing the TSL models. This study found that in highly uncertain conditions, BME had a positive influence on the probability of managers to choose prospector and defender strategies rather than analyzers. These results indicate that BME shows positive impact on the contingency fit between business strategies and environmental uncertainty. In addition, the study documents that only prospectors have a positive impact on SR, however this study failed to document that defenders have positive impact on SR. Meanwhile the unexpected result is analyzers have a significantly positive effect on SR. This study is the first study to investigate the role of BME in contingency fit between business strategies and environmental uncertainties and how it produces effects up to the level of SR.
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