이 논문의 목적은 빅데이터 분석기법의 하나인 연관규칙 분석법을 이용하여 소비자가 구매하는 신선식품 간의 상호 연관성을 살펴보는 것이다. 농촌진흥청의 「농식품 소비자 패널조사」에서 가공식품을 제외한 신선식품의 구매내역 정보를 이용하여 전통시장, 대형마트, 기업형 슈퍼마켓에서 나타나는 연관규칙을 계절별로 분석하였다. 소비자를 2011년을 기준년도로 하여 30, 40, 50대로 구분한 후에, 연령대･구입장소별로 도출된 연관규칙 을 매년 등장한 규칙, 빈번하게 나타난 규칙, 새로 생성된 규칙 세 가지로 구분하였다. 또한 각 연도별로 나타난 공통된 연관규칙에서 향상도의 변화를 분석하여 장바구니에서 나타나는 연관 구매의 동태적인 변화 패턴을 살펴보았다. 분석결과는 소매점포가 묶음상품을 개발하거나 매대를 구성할 때 또는 소비자에게 발송할 상품 홍보용 전단지를 만들 때 유용하게 사용될 것이다.

The objective of this study is to provide a fundamental data to improve meals of the college foodservice operations serving more than 300 meals per day through evaluating changes in; total vitamin C contests, water contents, and pH, in the process of handling such foods as soybean sprout cooked and of fresh vegetable salads. This study, also, tried to identify nutrition reduction, step by step, to minimize nutrition loss. 1. In handing COOKED SOYBEAN SPROUTS, total vitamin C contents were higher after wash(1.54%mg%) than other cooking methods adopted in university meals(1.08mg%), however, total vitamin C contents was significantly lost during boiling step. 2. Significant loss of total vitamin C and water content in the FRESH VEGITABLE SALADS was detected in the process of washing and cutting vegitables. Especially,'cabbage' lost 20% of total vitamin C in the process of 'soaking in water', which was one of preparation process 3. Significant loss of vitamin C was observed after 6 hours of HOLDINC AFTER COOKING but it can be reduced through holding under lower temparature, in case of soybean sprouts and fresh vegitable salads. pH became acidic as holding time expanded. WATER CONTENT of cooked soybean sprouts decreased up to 4 hours holding time, however, it increased when we checked at after 6 hours' of holding time. Water content continuously decreased up to 6 hours of holding time in case of FRESH VESITABLE SALADS with the statistically significance level.