The hospitality industry is widely using customer data to develop successful personalized marketing communication. However, in the event of information leakage, personalized advertising may escalate customers’ privacy distress. Building on Conservation of Resources theory, this study proposes three dimensions for privacy threats that impact the relationship between personalized hospitality advertising and consumer responses. Findings from six experiments across high and low involvement hospitality products demonstrate diverging effects of personalized advertising depending on the type of privacy threat communicated. Results further indicate that customers’ psychological comfort mediates the relationship between high-personalized advertising and the customer response to the advertising when privacy threat is high. Additionally, when the perceived severity and distance of the announced privacy threat are high and low respectively, rational appeals generate higher levels of psychological comfort, while the same happens for emotional appeals when the perceived scope of the threat is high. The study concludes with value-adding theoretical and managerial implications for the hospitality industry.

This research is underpinned by the theory of planned behaviour to examine how past experience impacts on intention to engage in cosmetic procedures. Findings are expected to help researchers understand decision-making related to cosmetic procedures and assist industry practitioners to identify factors that drive consumers to repeat a cosmetic procedure.

This study was evaluated dynamic impact fracture behaviour of 80 MPa sprayed HPFRCC by Gas-gun test as a part of the research for development of sprayed HPFRCC for protection and blast resistant of existing structures.

This study was evaluated dynamic impact fracture behaviour of 80 MPa sprayed HPFRCC by Gas-gun test as a part of the research for development of sprayed HPFRCC for protection and blast resistant of existing structures.