본 논문은 지난 세기 초부터 시작된 기술혁신이론의 진화를 분석한다. 기술혁신 이론은 지난 세기 초 Joseph Schumpeter에 의해 시작되었으나 그의 이론은 주류경제학에 밀려 큰 각광을 받지 못하였다. 1960년대에 들어서 일부 신고전학파 경제학자들이 기술혁신이 경제발전에 미치는 영향을 분석하였다. 1970년대 초 사회경제의 발전에 있어서 기술혁신과 기업가 정신을 강조한 슘페터의 이론이 새로운 조명을 받았고, 이 시기 그의 이론을 추종하는 학자들을 ‘신슘페터주의자라’고 부른다. 이들은 1980년대에 들어 기술혁신의 창출, 활용, 확산에 있어서 한 국가 혁신자원의 총동원체제인 ‘국가혁신체제’의 개념을 창출하였고 이 개념은 빠르게 확산되어 실제로 전 세계적으로 혁신체제에 관한 많은 실증적 연구가 진행되었다. 2000년대 들어 유럽의 학자들을 중심으로 혁신체제의 지속가능한 체제로의 전환에 주안점을 두는 ‘전환이론’이 활발하게 진행되어 오고 있다. 그러나 우리나라는 이에 관한 연구가 부족 하다는 점에서 이 새로운 기술혁신연구의 활성화가 매우 필요하다.

본 연구는 자원기반이론 관점에서 우리나라 중소기업의 기술협력 성과를 살펴보고자 하였다. 해당 이론적 관점에서는 기술협력의 동기가 기술적 자원의 보완성이 강조된다는 점을 고려하여 분석 대상의 기업군을 기술수준에 따라 하이테크(high technology), 미드테크(medium technology), 로우테크(low technology) 등 세 단계로 구 분하였으며, 기술협력 파트너를 기술적 자원 및 역량을 기준으로 대기업, 중소기업, 대학, 연구기관으로 구분하고, 각각의 협력관계에 따른 혁신성과를 분석하였다. 분석 결과, 우리나라 중소기업의 기술수준별 그리고 협력 파트너에 따라 기술협력 성과에 미치는 영향은 상이한 것으로 나타났다. 특히 하이테크 중소기업의 경우 대학과의 협력에서 긍정적으로 효과를 확인할 수 있었음에 반해 미드테크의 경우 대학과 대기업과의 협력, 로우테크의 대학과 대기업은 물론 중소기업과의 협력에서도 유의한 성과를 보였다. 비록 기술 수준별로 기술협력의 유의한 성과가 선호체계를 가진다는 흥미로운 결과에도 불구 하고 본 논문이 단년도 횡단면 자료에 근거하고 있는 점을 고려하여 해석 될 필요가 있 다

The Theory of Value Drivers, or Value Driver Theory (Wendee, 2011), is useful in understanding the value creation process in any enterprise. Innovation and strategy are important components in the value creation process. This research, which is based on Value Driver Theory, explored the role that innovation and strategy have in the value creation process and how they are employed in creating enterprise value. Value Driver Theory was discovered using two different, but compatible, research methodologies. The qualitative study used to discover Value Driver Theory explored the effect of business value drivers on the valuation of businesses in the United States and proposed a theory of value drivers. The Value Driver Theory study used two research methods – grounded theory and the Delphi method - to explore the effect of business value drivers on the valuation of businesses in the U.S. and to propose a theory of value drivers. In addition to a list of 72 individual value drivers, which includes innovation and strategy, the theory of value drivers presents a comprehensive value driver possibilities frontier and value driver chain, both of which are part of and are used to explain the theory of value drivers. The theory of value drivers is comprised of 28 propositions that work in concert with the possibilities frontier, the value driver chain, and other elements that are described in the paper. The Value Driver Theory paper differs from other studies as follows: First, the paper significantly extends the notions, ideas, and concepts from previous studies on value drivers. Second, the paper creates a comprehensive classification scheme for value drivers and has identified many more characteristics and properties of value drivers than previous studies. Third, the study identified 72 specific value drivers through the literature review and the Delphi study. Fourth, the paper consolidates the material from the literature review and the result of the research conducted through the Delphi and grounded theory studies and codifies it into the theory of value drivers. Subsequent to the publication of the paper on Value Driver Theory, new conceptual frameworks and tools have been developed to enhance the usefulness of Value Driver Theory in evaluating the enterprise value creation process. These conceptual frameworks and research tools were explored in the current study in general terms; and particularly as to how they relate to and enhance the use of innovation and strategy in the value creation process.

By adopting transactional social commerce functions from mobile apps, individuals can sell products and services directly to friends on their contact list. This drives micro entrepreneurs with fewer than ten employees and less than a €2million annual balance (European Union Law, 2013) to become key drivers for economic growth (Paoloni & Dumay, 2011). In particular, individuals aged 18-34 become inspired by images on social networks for clothing and fashion products. Hence, fashion products are popular business items for micro-entrepreneurs. Despite potential benefits for social commerce, micro-fashion entrepreneurs in many countries are still unaware of apps’ use in social commerce to sell products, and to create and manage social capital for their business. This exploratory research aimed to investigate how micro-fashion entrepreneurs adopt transactional-focused social commerce and utilize social capital embedded in network ties for their marketing and sales, based on innovation diffusion and social capital theory. Research questions included: (1) How do micro-fashion entrepreneurs adopt social commerce? (2) How does social capital in network ties contribute to marketing and sales in social commerce? To answer these research questions, qualitative data from phone interviews with 16 micro-fashion entrepreneurs selling fashion products through WeChat in China were analyzed, adopting a thematic analysis. Data indicated micro-fashion entrepreneurs have positive attitudes, based on their experience and knowledge of WeChat. They adopt social commerce to (1) sell products in a new way, (2) connect with customers, and (3) reduce financial risk, while an innovative channel for entrepreneurship. Also, operating a business through WeChat required less time commitment compared with brick and mortar, and online stores, because accessing services like WeChat have payment systems, share images and messages. Free calls and messages are already available. The interview data demonstrated micro-entrepreneurs have an advantage when adopting social network ties in WeChat and implementing social capital embedded in marketing sales networks. Structural, relational, and cognitive capital contribute to micro-entrepreneurs’ marketing and sales interactively. An individual could access target customers, based on networks already established social media platforms and facilitate entrepreneurs’ adoption of social commerce. Also, since trust, shared goals, and languages exist on these network ties, there exists an increase for entrepreneurs’ accessibility to use social commerce to initiate their business, while decreasing business operating expenses, promoting products, and building relationships with customers. In addition, relational capital built by interactions with each customer brings cognitive capital to promote products and strong network ties.

The paper addresses the phenomenon of the opportunism that arises from a parent (principal) toward an IJV (agent) and its antecedents. This study integrates Agency Theory and Resource Dependence Theory (RDT) to discover its determinants from the perspectives of principal opportunism. Using Structural Equation Modelling (SEM) techniques and fuzzy-set qualitative comparative analysis (fsQCA) based on a sample of 185 Chinese-foreign IJVs in China, which are useful to reals the overall story of the principal opportunism. This study finds an IJV depends on parents’ support in both knowledge- and property-based resources has more chances to subject to principal opportunism. The result also indicates that psychic distance has a negative impact on principal opportunism. fsQCA, however, provides further solutions that the specific combinations of these predictors or their negation predicts principle opportunism.