The rise of social media has brought the existence of “foodie” and “food bloggers” in the culinary business. The word “foodie” refers to those who highly favor and engage with food and spend a substantial amount of time collecting culinary experiences and visiting famous restaurants, while a food blogger is an individual or a foodie who uses a communication platform to share recipes and passion for food through reviews based on his or her experience. Culinary businesses use food bloggers to help promote their products and encourage consumers to try their products, which are believed to be effective as the viewers or the followers tend to take their recommendations.

Fashion has become a major thing worldwide. In Indonesia, especially in big cities like Jakarta, Bandung and Surabaya, fashion is quite evolving. Jakarta is a bustling modern city with international interaction and professional working environment. This atmosphere influences the inhabitants to dress in modern, professional look; as fashion may be seen as visible identity for a person. As a country with more than 300 tribes, Indonesia is also very rich in culture (Tamindael, 2011). Each area has its own traditional clothes, house, food, custom, art, and language. In big cities, those cultural differences have somewhat blend together or rather invisible in the capital city of Jakarta. Despite the modern environment, traditional clothing and religious clothing tried to get substantial segment as well. However, cultural or traditional costume seem to face the adversity to stand out. Traditional costume can be seen as an identity for a country or specific culture. Like Kimono in Japan or Sari in India, Indonesia actually has kebaya as national costume for women. Kebaya is actually a tight fitting blouse known as originated from Java. Nowadays, with the many modern women seems to wear kebaya only for special occasion, such as wedding reception, national day, or official ceremony. As it was meant for special moment, the kebaya these days are more elaborated, mostly adorned with embroidery and glittery embellishment. Still, whether modest or modern, kebaya is perceived as complicated, out-of-date, and inflexible. This national costume might face the threat of extinction, although the rise of patrimonial awareness made kebaya get more attention these days. Despite kebaya has been appointed as national costume for Indonesian women, many of them, especially youngsters, seem reluctant to wear it in many occasion. This phenomenon evokes the need for research, how Indonesian youngsters perceived the kebaya as national identity? This research will relate the brand identity with kebaya. Kebaya itself may be considered as a brand, attached to Indonesia as a country. Within the brand identity framework, kebaya would be seen as a brand. However, a brand should be known among its target and how the people or target consumers perceive it. As an initial research, this paper aimed to explore how youngsters in Indonesia perceived kebaya as national outfit. This research will rely on theories about branding. Kebaya is actually a product. However, the term of kebaya can be considered as a brand in the context of Indonesian national costume. This research measures the brand identity and brand imagery within the theory of brand identity from from Aaker (1996) and Keller (2013). The brand identity will be measured using the indicators of brand awareness, and the brand meaning will be measured using the brand associations. The survey has been conducted to 30 youngsters, from 17 to 25 years old. Whereas two interviews have also been conducted to a founder of Perempuan Berkebaya (Women in kebaya) community and a bussinesswoman who start to wear kebaya everyday. To raise the awareness of kebaya, this community has made some efforts. There was some news coverage on the national medias and outdoor events to show that kebaya is suitable for any occassion. As this research will explore how these young ladies perceived the kebaya, most of them can be assumed to be aware of kebaya. However, they might have different perception and comprehension about it. All of the respondents from the survey claimed they the national costume of Indonesia. However, the answer were varies when they recall the object. Batik is also mentioned alongside with kebaya. Many people are more accustomed to wear batik clothes, as it can be transformed into different kinds of outfit, such as shirt or dress. Athough all respondents agree for kebaya to be one of national identity, most of them claimed kebaya is not suitable for everyday wear. They argued that kebaya is impractical, and not convenient for day-to-day activities. Some of them believed kebaya is only for wedding or other special occasions, thus will lessen their exclusivity or prestige if they wear it everyday. The second part of the questionnaire is about the association; how kebaya as a brand would match or associate to certain group of user, usage situation, experience, and values. Many people seen women wearing kebaya in rural areas, worn by grandmothers and door-to-door jamu (herbal drink) sellers, thus have an ancient or traditional look. This is in line with result from the survey. This kind of association is actually in contrast to the image of kebaya for special occasion. Thus, to outsmart the out-of-date association, many modern women avoid humble kebaya to wear in many occasions; they rather opt for more expensive kebaya to wear at special events. How the youngsters perceive may be arguable. They see kebaya as something unique which they don’t see, let alone wear it, every day. This explain how they value kebaya as an exclusive outfit that may elevate the look of the wearer. The excuses whether to wear or not-to-wear kebaya as daily outfit seems endless. There may be a slight hesitation toward the kebaya which associated to old fashion or outdated, but some would opt for modern cut of kebaya. In the end, kebaya should build strong image as national identity; where every Indonesian women, no matter their age nor social class, will be proud to wear it.

In recent years, utilization of social network sites (SNS) such as Facebook, Instagram, and Twitter for text, image, and video sharing in Jakarta, Indonesia, is becoming very popular. Many fashionistas - artist, singer, designer, and fashion blogger - take advantage of SNS to share what they are doing, what they are wearing, and even their personal life. Apparently, their glamorous life style has been attracting million of followers. High appreciation toward their posts in SNS is given by clicking ‘likes’ symbol as well as positive comments from the followers. This paper provides an overview of social network activity in Jakarta for promoting fashion brand. A netnographic approach was conducted to observe and analyze SNS’ content, which consists of photos, texts and hashtags, and followers’ comments. Since SNS’ account owner could have dual roles, i.e. as consumer and supplier, we categorize two types of account owner. First, fashionistas who launch personal account and, at the same time, have collaboration with fashion brand or have their own clothing line; and second, apparel companies who promote their product through SNS. We noted that apparel companies utilize SNS to launch new fashion products and to give detail information, which include photos, products size, and how to purchase, which is simply a business as usual. In the other hand, fashionista’s shared their personal style, favorite brand and designer, and fashion tips for the followers, such as mix and match fashion and where to purchase. Personal style is presented by wearing an outfit for a commercial events, e.g. product launching, gala show, etc.; and for daily use, e.g. fashion shopping, hang out with friend, and travelling. Fashionistas usually mention the brand or the designer of clothing, shoes, and bag that they wear in the photo with good recommendation, thus a positive electronic word of mouth (e-WOM) is conveyed to the followers instantaneously. Even though fashionistas’ activity is actually part of marketing practice that promote fashion brand, personal approach through their shared life style is obviously more appealing rather than direct promotion activity by apparel companies. It is proven by number of followers, likes, and comment from fashionistas’ followers which is greater than apparel companies. As the similarity, both apparel companies and fashionistas give knowledge sharing about fashion to the followers, and utilize commenting section to interact with them. In turn, e-WOM is also exchanged through discussion among followers on the commenting section; and the ability of followers to share content with other users. Then, mentioning hashtags – a number sign character (#) followed by a word or phrase related to the topic - is strengthen e-WOM because hashtags is clickable and searchable for SNS users.

인도네시아 자카르타의 판타이무티아라 지역은 연간 20~25cm씩 지반침하가 발생하고 있다. 이 지역은 매립지로서 기초지반공사를 시공할 때 지반안정화 공사의 미비로 인하여 지반침하 현상이 발생하는 것이다. 본 연구에서는 지반침하를 예방하는데 소요되는 비용과 지반침하를 예방함으로써 얻을 수 있는 편익을 계산하여 보고자 한다. 또한 계산된 비용과 편익의 비율을 토대로 조사지역을 보존할 가치가 있는지에 대하여 논의하고자 하였다.

Jakarta is the capital city of Indonesia which has problems of land subsidence with the rates of about 1 to 15 cm/year, up to 20-25 cm/year. The study has examined the land subsidence in Pantai Mutiara, Jakarta Bay which is a reclaimed area by using the Terrestrial LIDAR survey technique. The Terrestrial LIDAR survey results show that the survey site has mean elevation of 0.24 m with the highest elevation of 0.93 m and lowest - 0.35 m. Considering that AHHW (approximate highest high water) is 0.51 m, many areas of the survey site are lying below the AHHW. Pantai Mutiara area is showing various subsidence rates depending on sites although the site is relatively narrow and small (about 1 km2). There is elevation differences of almost 1m within the site. In this study, key information including topography, dike height distribution, and future coastal flooding risk of the survey area was able to be provided by Terrestrial LIDAR survey conducted only once. Especially, as the 3D precision topography effectively conveys important messages relating to vulnerability of the site, policy makers and stakeholders can easily understand the situation of the site.

인도네시아의 수도인 자카르타는 년 20-25 cm에 이르는 지반침하로 인해 연안범람의 문제에 노출되어 있다. 이 연구에서는 자카르타만의 판타이 무티아라 지역에 대해 지상라이다를 이용하여 정밀지형을 조사하였으며, 이를 기반으로 연안범람취약성에 대해 분석하였다. 판타이 무티아라 지역의 평균고도는 0.24m이며, 최소고도가 -0.24m로서 최대 약최고고조위가 0.51m임을 감안하면 많은 지역이 이미 약최고고조위보다 낮다.

Purpose: This research aims to explore the level of air pollution in Jakarta, the epicenter of COVID-19 Pandemic in Indonesia and its surrounding provinces during the first month of the Pandemic. Research design, data and methodology: This study uses data, which have been obtained real time from API (Application Programming Interfaces) of air quality website. The measurements of Air Quality Index (AQI), temperature, humidity, and other factors from several cities and regencies in Indonesia were obtained eight times a day. The data collected have been analyzed using descriptive statistics and mapped using QGIS. Results: The finding of this study indicates that The Greater Jakarta Area experienced a decrease in pollutant levels, especially in the Bogor area. Nevertheless, some areas, such as the north Jakarta, have exhibited slow reduction. Furthermore, the regions with high COVID-19 confirmed cases have experienced a decline in AQI. Conclusions: The study concludes that the air quality of three provinces, Jakarta, Banten, and West Java, especially in cities located in the Jakarta Metropolitan Area during COVID-19 pandemic and large-scale social restrictions, is getting better. However, in some regions, the reduction of pollutant concentrations requires a longer time, as it was very high before the pandemic.