Over the last few years, customer engagement is being reimagined from the lens of relationship marketing in light of interactive brand experiences in order to eternalize long term customer engagement value. However, instilling engagement through dedication and involvement is becoming arduous for brands due to radically escalating digital technologies rendering the inefficacy in practitioner’s attempts. Simultaneously, the employment of hedonic technologies like gamification is catapulting for utilitarian aspirations including customer engagement. Gamification is an emerging field of study which is being intrinsically tied to customer engagement with the later not being the sole purpose of gamified platforms but a medium for subsequent brand related outcomes. Crafting digital interfaces that are straightforward to use and more interactive has become a successful approach for practitioners to engage customers and make tedious and repetitive tasks more pleasurable through gamification. Global organizations such as Walmart, Starbucks and Amazon employ game mechanics evidencing that gamification can reinforce engagement with customers.

Work motivation is critical for ensuring sustainability of any business firm. Motivated personnel essentially helps an organization achieve its organizational goal and objective. Hence, it has become an essential duty for business managers and management committees to identify the motivating factors that would strongly affect their employees. The purpose of the current research is to identify which are the factors that motivate service employees most at their workplace in Bangladesh. The study has used survey questionnaires to collect data from service employees. Convenience sampling is used for data collection. A total of 240 questionnaires were distributed and 183 completed questionnaires were returned (response rate: 77%). The study used purposeful motivating factors, which are ranked (from 1 to 10) by the service employees according to the significance of the factors. Mean value is applied to determine the most crucial motivating factor, where the factor with lowest mean value is considered as the highest significant motivating factor. Results reveal that job certainty, career growth and advancement opportunity, and quality working environment have been the most crucial and influential motivating factors for the service employees. The study adequately underlines the necessity of motivational factors and provides some guidelines to keep employees motivated.

본 연구는 식물관찰중심의 원예활동이 취학 전 아동의 정서 및 집중력에 미치는 영향에 대해 알아보고자 실시하였다. 정서발달 평가 결과와 선택적 및 지속적 주의력은 대조집단의 경우 실시 전․후 유의차가 나타나지 않지만, 실험집단의 경우 P<0.05의 유의차가 나타났다. 자기통제력 변화에서는 대조집단의 경우 P<0.05로 유의하게 나빠졌으나 실험집단의 경우 유의차는 없었다. 원예치료평가표(KHY Type)에 의한 결과는 정서적 발달, 사회적 발달 등 모든 항목에서 P<0.05 수준의 유의차가 나타났다.