This study aimed to investigate the dietary changes among adults living alone during the COVID-19 pandemic in the Republic of Korea. An online survey was conducted to examine dietary changes before (in 2019) and during (in 2021) the pandemic. The data from 337 adults living alone who responded to the survey were used for analysis. The proportion of the respondents reporting frequent food consumption at convenience stores (≥3 times/week) increased during the pandemic (p=0.024), and the proportion of those frequently eating ready-to-eat and ready-to-cook food (≥3 times/week) was more than doubled (p<0.001). Additionally, the proportion of those frequently consuming delivered food (≥3 times/week) increased by 2.5 times (p<0.001). In conclusion, the dietary habits of adults living alone changed significantly during the COVID-19 pandemic, which may have a negative impact on their health. Therefore, the development of customized nutrition management programs to improve the dietary habits of adults living alone during emergencies like a pandemic is deemed necessary. This study can serve as a foundation for understanding the dietary changes of adults living alone in prolonged crisis.

This study aims to analyze the variations in online clothing purchasing patterns based on demographic attributes and purchasing behavior. The survey subjects comprised individuals in their 10s to 50s who had prior experience with online shopping. The survey was conducted in Gyungnam from May to June 2022. A total of 397 questionnaires were analyzed using the χ2-test statistical method. The analysis of clothing purchase type based on demographic characteristics revealed differences in terms of gender, marital status, age, monthly income, and occupation. Notably, when analyzed by demographic characteristics and clothing purchase types, monthly online purchase frequency displayed significant differences in marital status, age, and occupation. Similarly, monthly purchase amounts through online platforms exhibited significant variations based on marital status, age, monthly income, and occupation. The online fashion platforms, when examined in relation to demographic characteristics and purchase types, showed significant differences across all variables. Clothing purchases by consumers seeking individuality and differentiation exhibited significant differences in age, occupation, and purchase types. Furthermore, the reasons for choosing online platforms for clothing purchases varied significantly based on age and occupation. These findings indicate diverse purchasing behaviors on online platforms influenced by demographic characteristics. These findings can be valuable for effectively segmenting the online fashion market.

Genderless fashion is a trend that involves clothing and accessories designed for anyone, regardless of gender identity, and may blur traditional gender boundaries by incorporating elements associated with men's or women's clothing. The trend is driven by changing attitudes towards gender, increasing awareness and acceptance of gender fluidity and non-binary identities, and a desire for more inclusive ways of expressing gender through fashion. Empirical evidence on how genderless or gender-neutral marketing efforts affect consumer response is limited. Our experimental study contributes to this literature by analyzing the role of clothing gender labels and consumer gender on purchase intention of clothing.

This study aims to investigate online commerce repertoire-based clusters and their characteristics with shopping values and commerce attributes. This study analyzes Nielsen panel log data that recorded nearly 6,000 panelists’ use of 48 major commerce websites and mobile applications. In addition, a survey was conducted with a sample of the panelists, which supplemented the behavioral data and provided cognitive and attitudinal data. Six commerce clusters were identified: “Social commerce centric,” “Secondhand centric,” “PC centric,” “scattered,” “Home-shopping centric,” and “Fashion centric". Also, “Hedonic” was statistically significant and “Quick delivery,” “Membership” are perceived to be effective. Also, there were discrepancies between the log and survey on usage. As online marketing and advertising driving conversion becomes critical, the understanding of online commerce repertoires and related consumer perceptions and characteristics should offer significant implications.

목적 : 본 연구는 전국 일반계 고등학교 재학생 1, 2, 3학년들을 대상으로 작업치료 인식도 조사를 실시하 여 학년별 작업치료 인식도를 확인하고, 그에 따른 학과 탐색의 시기를 파악하는 데에 목적이 있다. 이 를 통해, 작업치료의 인식도를 향상시키도록 하는 효율적인 홍보방안을 제시하고자 한다. 연구방법 : 전국 17개 지역의 일반계 고등학생들을 대상으로 2021년 11월 22일부터 12월 5일까지 알게 된 경로, 최소한의 교육과정, 국가고시 필수 여부, 대상자의 연령대, 업무 범위, 취업처와 같은 작업치료 인식도와 작업치료(학)과 지원 및 홍보 방법에 대한 질의와 응답으로 구성된 N사의 온라인 설문지 공유 를 통해 실시하였다. 수집된 설문지 총 860부 중 부적절한 응답 153부를 제외한 707부를 분석하였다. 수집된 자료 처리 및 분석은 기술통계량을 이용한 빈도분석을 실시하였다. 결과 : 고등학생의 작업치료 인식의 수준은 48.9%로 나타났다. ‘작업치료 대상자의 연령대’를 학년별로 구 분하여 분석한 결과, ‘모르겠다’를 선택한 비율이 1학년 177명(32.2%), 2학년 157명(30.3%), 3학년 84명(23.6%)으로 학년이 높아질수록 낮아지는 것으로 확인되었으며 학년별로 분석한 다른 작업치료 인 식도 항목 또한 같은 결과를 보였다. 고등학생이 희망하는 학과 홍보 방법으로는 ‘Social Network Service(SNS)홍보 게시물’이 26.2%로 가장 높게 나타났다. 결론 : 일반계 고등학생은 학년이 높아질수록 작업치료 인식도가 높아졌다. 이는 고등학생들이 진로를 위한 학과 탐색을 통해 높아지는 것으로 추론할 수 있으며, 충분한 탐색의 시간을 제공하기 위해 고등학생이 희망하 는 학과 홍보 방법인‘SNS 홍보 게시물’을 활용하면 작업치료 인식개선 등의 효과적일 것이라 사료된다.

Many countries have been reducing trade barriers to enhance movements of products across borders. This moderation of trade policies combined with the enormous growth in cross-border e-commerce has provided consumers with more foreign product choices than ever before. Accordingly, the attitudes toward foreign products have been of great interest to international business and consumer behaviour scholars in the last few years. Previous studies on the effect of country of origin (COO) on product evaluations show that consumers in developed countries prefer domestic over foreign goods for several reasons, ranging from a risk-reducing prejudice to a nationalistic bias against foreign products (Bilkey & Nes, 1982; Wang & Chen, 2004). However, the rising role of emerging markets as valuable demand markets calls for more insights into the psychological, socio-economic and cultural factors that may determine differences in attitudes toward foreign products (Batra, 1997). The study examines the impact of bandwagon luxury consumption behaviour on cultural dimensions - related to consumer ethnocentrism and materialism - and, at the same, verifies the influences exerted by their interactions on attitudes toward luxury goods (brand consciousness, product beliefs, intentions to buy online). It develops and empirically tests a conceptual model of bandwagon luxury consumption on a sample of Chinese consumers.