The goal of this study is to analyze the importance of 11 basic attributes (fun, rules, goal, conflict, activity, decision making, spontaneity, artistry, system, network, fun, player). A questionnaire survey was conducted to compare the importance of each attribute to 25 industry experts. The importance of each attribute was calculated through a pair comparison process according to the AHP theory, and the validity of each attributions was verified by calculating the consistency ratio. As a result of the study, the highest score was shown with fun (34.2%), with system (10.4%), goal (10.3%), art (8.8%), voluntary (6.8%), player (6.6%), rule (6.2%), decision making (5.0%), conflict (4.3%), activity (3.9%) and networks (3.7%). Finally, to verify the importance of the game attributions, we conducted a questionnaire survey on the importance of two successful games and two failed games to 50 game players.

Recently, some fashion retailers have initiated sustainable actions in the form of corporate social responsibility (CSR) activities to address consumers’ social concerns. This study intends to combine the concept of CSR motivation attributions with brand extension literature in order to examine how consumers’ trust of a parent brand affects their CSR motivation attributions and ultimately their attitudes towards parent-brand CSR activities and sustainable extension lines. A self-administered online survey was conducted using scenarios describing a fast fashion retailer introducing a sustainable line. Data from 303 female U.S. consumers, aged between 18 and 34 years, were used for the statistical analysis. Data analyses were conducted using SPSS 21.0 for descriptive analysis, exploratory factor analysis, and regression analysis. The results revealed that all hypotheses were supported. The findings show that consumers’ trust of a parent brand has an indirect impact on positive attitudes towards the parent brand’s CSR activities as well as the sustainable extension product line, mediating positive evaluations of the brand’s social CSR motivations. In addition, this study suggests consumers’ prior trust of the parent brand is a variable that affects consumers’ evaluation of CSR motivation sincerity. Marketing suggestions and thoughts based on the findings of this study were provided.

This paper surveys conflicting attributions from ca. 1350 to 1600. There emerge from this brief survey of conflicting attributions three "themes," so to speak, the last two of which run through the entire span of periods covered: (1) conflicting attributions--that is, situations in which the musical or other documentary sources unequivocally attribute one work to two or more different composers--are an ever-present phenomenon from at least the beginning of the fifteenth century to ca. 1550 (with a much smaller number of conflicts appering in both the late fourteenth and late sixteenth centuries), (2) from the fifteenth century on, there seems to be a correlation between the number of conflicting attributions and the means by which music was generally transmitted; that is, the number of conflicts during the second half of the sixteenth century-- small in comparison with the periods before and after--ould seem to be related to the preponderance of printed or manuscript anthologies; and (3) ifone finds a relatively large number of total conflicts for a given composer, the vast majority of those conflicts tends to occur with only one or two other authors with whom the composer has had some biographical intersections, while a larger group of composers will share the rest, each of whom has a smaller number.

Purpose - The purpose of this study is to clarify the difference of store attributes of Korean consumers and to analyze it’s influence on consumer satisfaction in duty free stores which gain ground inch by inch in the distribution chanel. And it is to find discriminative result as compared with foreign consumer. Research design, data, and methodology - Subjects for the quantitative study, quota sampling was adopted in the Lotte, Shilla downtown and airport duty free stores from the first to 15th December 2016 and 177 questionnaires from Koreans who had purchasing experience in off line duty free store were analyzed. The data was analyzed by using factor and reliability analysis, descriptive statistics analysis, the independent sample t-test and multiple regression analysis. To test consistency, Cronbach’s alpha was used. Results - The result were as follows; 1. Korean consumers consider the importance of store attributes in duty free stores in order Product, Economic Feasibility, Convenience, Promotion, and Accessibility. 2. The meaningful impactive factors of duty free store attributes on consumer satisfaction turned out Product and Promotion. 3. These results show meaningful distinction between Koreans and foreigners in terms of consumer satisfaction in duty free stores. Conclusions – A marketer who is working for duty free store consider now that price benefit can not give strong impact to Korean consumers more and should concentrate on various brand assortment even including private brand. In terms of promotion, most duty free shops put special stress on foreign consumer’s wants now as highly increasing of Chinese travelers but Korean consumer’s sales portion and number of visitor also are steadily increasing. Therefore, a duty free marketer should prepare the Korean-oriented services with more enhanced promotion strategies for individual and group travellers, for example, a mileage service, VIP room and social network system to satisfy Korean consumers. In order to get satisfaction from Korean consumers, it makes effort on product and promotion than accessibility, price and convenience. Due to high level influence, further study is needed to enlarge to on-line market and to develop private brands for duty free stores.

본 연구는 논란 속에 도입된 인터넷 셧다운제에 대한 태도에 미치는 요인들을 살펴보고자했다. 이에 게임 이용 빈도, 뉴스 이용정도, 게임의 효과에 대한 평가, 게임의 부정적 효과에 대한 원인 등이 셧다운제에 대한 동의에 미치는 영향을 살펴보았다. 셧다운제가 도입된 직후에 서울시민 496명에 대한 1대1 면접조사를 실시하여 온라인게임 규제제도인 셧다운제에 대한 태도를 살펴본 결과, 뉴스미디어를 더 많이 이용할수록, 게임의 부정적 영향을 더 많이 인식할수록, 그리고 게임의 부정적인 영향에 대한 책임이 정부에 있다고 인식할수록 셧다운제를 더 찬성하는 것으로 나타났다. 귀인이론을 중심으로 결과에 대한 논의와 연구의 함의를 제시했다.

본 연구는 어린이의 신체적 지각 능력에 따른 자긍심과 인과 귀인과의 관계를 조사한 것이다. 스포츠 프로그램에 참여하고 있는 어린이들(94명의 소년들과 74명의 소녀, 나이 10세에서 12세 사이)의 신체 자긍심, 수행성공의 지각 그리고 수행 귀인을 평가하였다. 다변량 분석 결과는 자긍심, 지각된 성공과 인과 귀인사이에서 소년들에 대한 중요한 관계를 나타내 주었다. 신체 자긍심과 지각된 성공이 높으면 높을수록 소년들이 더 개인적으로 통제할 수 있고, 외적으로 통제 가능하고 안정적인 귀인을 하였다. 본 연구의 한국 소년들에 대해서는 Weiss 등(1990)의 연구와 비슷한 결과들을 보여준다. 소년들은 소녀들에 비해 신체적 자긍심, 성공에 대한 기대감, 내적 인과 소재에서 더 높았다. 이것은 Kim과 Gill(1997)의 연구결과 즉 여자선수들보다 남자 선수들이 지각된 능력의 점수가 더 높다는 것을 지지해 준다. 외적 통제에 관한 인과 기인들은 한국에서의 특정한 문화적 가치 때문일 것이다. 한국에서 겸손과 자기를 낮추는 것은 중요한 사회적 가치들이다.