The changing media landscape has diversified how and what is discussed about fashion. This study aims to examine expert discussions about fashion shows on social media from the perspective of fashion criticism. To achieve this goal objectively, a text mining program, Leximancer, was used. In total, 58 videos were collected from the panel discussion section of Showstudio from S/S 21 to S/S 24, and the results of text mining on 24,080 collected texts after refinement are detailed here. First, the researchers examined the frequency of keywords by season. This revealed that in 2021–2022, digital transformation, diversity, and fashion films are now commonly used to promote fashion collections, often replacing traditional catwalk shows. From 2023, sustainability and virtuality appeared more frequently, and fashion brands focused on storytelling to communicate seasonal concepts. In S/S 2024, the rise of luxury brand keywords and an increased focus on consumption has been evident. This suggests that it is influenced by social and cultural phenomena. Second, the overall keywords were analyzed and categorized into five concepts: formal descriptions and explanations of the collection’s outfits, sociocultural evaluations of fashion shows and designers, assessments of the commerciality and sustainability of the current fashion industry, interpretations of fashion presentations, and discussions of the role of fashion shows in the future. The significance of this study lies in its identification of the specificity of contemporary fashion criticism and its objective approach to critical research.

Intermedia refers to the convergence of media. The advance of intermedia has not only facilitated the delivery of brand messages in contemporary fashion shows but also facilitated interactive communication. This study investigated the mediating roles played by various media in fashion and fashion shows, focusing on the phenomenon of intermedia in contemporary fashion shows. To investigate the impact of intermedia on contemporary fashion shows, we conducted a social network analysis—a promising approach for research into fashion trends. Analyzing 159 fashion-related articles published in the 2000s, we extracted intermedia-related words (n=253). The relationships between keywords made an analysis of between centrality, and cluster variables applied Clauset-Newman-Moore by using KrKwic and NodeXL programs. The results of the between centrality analysis indicated that the most important factors in contemporary fashion shows are “models” and “stages.” We found that the impacts of intermedia on contemporary fashion shows can be divided into four categories: “model performance,” “symbolic stage management,” “new media utilization,” and “convergence in arts.” Our analysis thus identified considerable synergy between the characteristics of intermedia and contemporary fashion shows. These results have found intermediarelated commonalities in intermedia and fashion show, and this might increase customer interest in fashion, a positive outcome for the fashion industry.

The aim of this paper is to examine relationship characteristics and the relevance there of in the context of the Chanel collection, between the contemporary fashion show viewed from the artistic side and intermedia on interaction. This study analyzed the relationship characteristics between intermedia and fashion shows by focusing on Chanel fashion shows from 2010 S/S to 2016 F/W as actual case. The results are as follow: First, participational accessibility indicates the experience of a designer and audience in active participation changing into passive participation. Second, audience immersion is represented by the perception of being involved by the audience in the place and acting. Third, conceptual symbolism is sending of messages through the designer’s abstract concept manifesting in the specific features of the design. Finally, expandability of media explains trans-boundaries in experimental attempts. It concludes that fashion show is a space where the audience can have visual as well as new knowledge and experience through multi-sensory channels. The Chanel collection which is considered a huge art project at the fashion show, showed a relationship between philosophy and the direction through season concepts and brands. The Chanel collection has brought a new experience through the convergence of communications and cultural media, such as music and art according to traditional brand image.