Against the backdrop of culture-tourism integration, this thesis investigates the art management of Chinese traditional music intangible cultural heritage (ICH) projects. Through comprehensive literature review and in-depth case analyses, it constructs a theoretical framework and explores practical development models. Findings reveal that Chinese traditional music ICH has demonstrated diversified development in culture-tourism integration. By leveraging tourist destinations and modern technologies, it has expanded its audience reach and cultural appeal. However, challenges persist, including over-commercialization, talent shortages, and the dilemma of balancing inheritance and innovation. Based on art management theories, this study proposes optimization strategies: content planning that integrates cultural essence with market demands, brand promotion via new media and cross-border collaboration, and a collaborative governance model involving governments, enterprises, universities, and inheritors. In conclusion, culture-tourism integration presents new opportunities for heritage development, and art management can enhance its market viability. Yet, sustained efforts are needed in institutional improvement, talent cultivation, and sustainable development to address the challenges of commercialization.

이 논문은 시간성과 공간성을 중심으로 예술이 가지고 있는 구조적 특성과 구성 기법을 통해 음악과 미술의 상호성을 살펴보았다. 이를 바탕으로 질적 연구 방법 중 하나인 창작자의 인터뷰를 통해 음악과 미술이 가지고 있는 관계성과 상호성을 입증하였다. 음악과 미술이 가지고 있는 표현 요소와 기법의 유사성을 현대 작가들을 통해 알아보았다. 또한 작품이 가지고 있는 구조적 특성은 목적성을 가지고 전개하는 내러티브적 구조와 전체와 부분요소의 조화를 이루는 맥락적 구조, 본질적 요소의 표현을 통해 구성 기법적 특징으로 나누어 살펴보았다. 매체의 발달로 인해 음악의 시간성과 미술의 공간성이 동시에 시공간적 감각을 준다는 특징이 있다. 본 연구는 시간과 공간, 시각과 청각이라는 공감각 작용의 의의를 밝히고자 하였으며, 앞으로 표현의 발전 가능성을 제시 하였다. 음과 색의 관계가 개인의 추상적인 표현성을 중심으로 이루어졌다면 시공간적 특성이 나타난 구조적 관계를 통해 본질적인 상호관계를 파악했다는 점에서 유의미하다. 본 연구는 매체의 발달로 인해 음악의 시간성과 미술의 공간성이 동시에 감각적 경험을 제시하는 것을 바탕으로 하였다. 이질적 예술 형태의 상호적 구조 방식은 표현의 다양성을 제시할 수 있으며, 관객에게 작품에 대한 다각도적 시각과 해석을 제시할 수 있다는 결과를 도출하였으며, 이 가능성과 중요성은 융합적 가치가 중시되는 현대사회에 필요한 연구가 될 수 있다는 제언을 하였다.

Fashion performance is a form of stage art. Plastic art is one of the external and important elements of fashion performance art form. Music in fashion performance is one of the internal and important elements of fashion performance art form. This paper mainly focuses on the integration of plastic arts and Music Arts in the teaching of fashion show. From the two aspects of fashion model modeling and fashion modeling, this paper analyses the application of plastic arts in fashion show. At the same time, from the music style, it analyses the selection and application of different styles of music in fashion show. Through the methods of practical investigation, literature investigation and behavioral research, modular research is carried out. Through scientific research methods, more effective teaching methods and ways are explored to promote the overall audio-visual effect of fashion show, which is of special significance to the teaching of fashion show specialty.

The “Signature” project is the result of several years of study and research in the field of interdisciplinary artistic fields and phenomenology of contemporary fashion, identity, body as a means in fashion and performative arts, and the post-human condition of the body in performance. In contemporary fashion, the clothing item is morphed into a completely new identity. The real body is transformed by clothes, as well as by other forms (prosthetics, plastic surgery), called human extensions. The evolution of the body and clothes enshrining it represents a spectre of methods, theories and styles in line with every author presented in the “Signature” project. For them, the body should be in harmony with its inner and outer surrounding, since it has a need to intervene and change its nature. We live in a hyper-consumerist society in which everything is reduced to recycled, revitalised images of past historical styles. It all becomes personal styles and yet it still represents in our “spectacle” society. At the Signature exhibition of the Arts Association and Lidija Fistrek as a author, held at the Technical Museum in Zagreb in 2013 and 2016 at the Design Week in Zagreb, four Croatian fashion designers’, performance artist’s, sculptures, music producers works were presented. To these designers, clothing represents a medium, which enters visually into our consciousness and becomes significant as we communicate in nonverbal manners. The approach to clothing and bodies as mediums vividly shows how each author leaves his/her recognisable signature. The body itself, and its personal lifestyle-reflecting appearance, is already visually pre-construed. It needs to dress, to change styles, to intervene and redesign its own „nature” according to changes in the inner and outer environment. Fashion designers use the body surface in various ways as a territory for inscription, which erases in a rather appealing way the boundaries of belonging and offers an opportunity to leave a personal signature mark on their original work.

This study was conducted in real art galleries in Lisbon to explore whether the experience lived at an art gallery with or without music background may positively influence behavioral intentions directly or through the positive emotions and the memory created. A total of two hundred and eighteen questionnaire were collected from the seven art gallery. Findings reveal that the intentions to recommend and encourage others to visit the art gallery is a function of pleasant arousal and memories. In this study we also show the influence of background music in helping encoding the information provided by stimuli, which induce visitors to incentive others to visit the art gallery.

This study will provide a new perspective on how customer experiences and their co-creation can be managed by studying the practices used to manage customer experience co-creation at festivals. Based on 22 interviews of Finnish festival organisers, a process model for customer experience management is proposed.

디지털 시대의 예술작품 연구는 순수예술 그 자체에 대한 관심보다는 그 예술작품이 대중매체와 융합되어 소비되는 현상에 더 많은 초점이 맞춰진다. 본 연구는 예술작품이 영화, 광고, 애니메이션, 뮤직비디오 등의 미디어 콘텐츠로 재매개되는 특성을 살펴보고, 전 세계적으로 반향을 일으키고 있는 아이돌 그룹 BTS의 뮤직비디오<피, 땀, 눈물>의 텍스트 분석을 통하여 전통적 방식으로 제작된 예술작품이 미디어 콘텐츠로 재매개되는 방법과 특성을 분석하였다. 그 결과 미디어 콘텐츠에 재매개되어 나타나는 예술작품이 단순히 조형적 특성에만 한정되어있지 않고, 예술작품 속에 내재되어있는 창작적 예술성을 규명하고 화가에 의해 해석된 이차적 경험과 감정까지도 즉흥적이고 직관적으로 재매개되고 있다는 것을 파악하였다. 또한 예술작품이 미디어 콘텐츠에 재매개되는 과정에서 언어적, 문화적, 관습적 특성이 표상되어 효과적인 메시지 전달 요소로 작용한다는 점을 살펴볼 수가 있었다. 미디어 콘텐츠에 재매개 된 예술작품은 올드미디어 본연의 특성을 드러내거나 또는 감추고 새로운 미디어로 스스로 개조되어 전혀 다른 에너지를 발산한다는 점에서 새로운 예술장르로서의 무한한 확장성을 기대해볼 수 있을 것이다.

아동에게 전래동화는 상상력과 창의성을 무한대로 만들어 주는 매개체이며, 아동에게 교육가치 및 체험이라는 관점에서 창의적 신장을 위한 매개체로도 매우 적합하다. 또한 전래동화는 한국적 정서와 가치관, 인간관계, 환타지 등 올바른 사고력과 창의력, 언어능력의 교재로서도 매우 적합하다. 이러한 전래동화의 가치에 미술의 활동과 원리, 음악의 활동과 원리의 통합을 통하여 융화와 수업의 효율성을 증진시킨 수 있는 통합적 프로그램을 제시하였다. 전래동화 속에는 우리 조상의 리듬감이 내재되어 있어 가락을 즉흥적으로 적용하여 다양한 음악적 표현활동을 할 수 있게 하고, 상상표현을 통한 미적체험도 할 수 있다. 따라서 본 연구는 아동들에게 전래동화 속에서 살아있는 우리문화와 전통을 자연스럽게 익히게 하고 또한 그 전통에서 미술과 음악, 즉 예술이 우리의 생활과 밀접한 관련이 있음을 인식하게 하는 통합 프로그램을 제시하였다.

The aim of this paper is to examine education programs of music at the ArtSchool of Yanbian University, an academic institution for ethnic Koreans living inChina, and to present the outlook for and ways to improve the school's music education.To do so, this paper looks into first college education offered to Ethnic Koreans and secondly courses and goals introduced by the School of Art of Yanbian University. Thirdly, this paper deals with courses provided by each department of the school before proposing ways to improve the music education in the future.This research contains an in-depth analysis of education offered by the Yanbian Art School in 2001 centering on music programs. The school comprises four colleges of music. fine arts. dancing arts and drama and the Music College has been growing steadily since it was promoted to a college unit in 1993.and now has some 70 professors, 10 administrative staff and 700 students. So far about 350 music majors have graduated the school and recently a master's degree course wasopened.The music college consists of 3 departments - Music Education Departmentmostly aimed at fostering music teachers, Music Expression Department for students wishing to become musicians and Composition Technique Theory Department focused on nurturing composers and conductors. Students are judged by course scores, field research, practical training (ranging from presentation, to work production and teaching training) and thesis. Of the above, course scores are known to account for a relatively larger past of the total evaluation compared to other music schools.The last part of the paper presents ways to further develope and improve the music school as follows.First, the school must reduce the credits allocated to regular teaching courses and instead increase credits for basic music education and compulsory courses, while downsizing total credits in general.Second, the school must add popular music and video music departments to the xisting programs so that students keep in touch with modern trends music.Third, the school must promote exchange and field study programs through presentation, filed experiments, overseas study programs and credits for exchange programs.Fourth and finally, the school must create an environment where professors are committed to research work, as well as extend support for professors so that they can enhancc their knowledge and teaching skills.