This study aimed to suggest a suitable collar pattern by visually evaluating the appearance of the amount of collar drape by the starting position of the lapel line of a double-breasted tailored jacket using a 3d virtual fitting program. It created an avatar based on the mean size of women in their 20s (the 8th Size Korea) using clo network (double fastening: 10cm, collar width: 4.5cm, collar stand: 3cm, and lapel width: 8.5cm). The starting of the lapel twist line was waistline level, the 1/2 level of bustline and waistline, or bustline level, and collar laying amount was 4.5, 5.5, 6.5, or 7.5cm. It was evaluated by garment construction experts using 5, 6, and 4 items on the front, sides, and back, respectively. Descriptive statistics, F-test, Duncantest, and reliability analysis were conducted using SPSS 22. When collar laying amount was 6.5cm, it was best rated regardless of the starting point. Under waist line, when collar laying amount was 6.5cm, it was best rated regardless of the starting point. When collar laying amount was large, the collar’s outline length increased, resulting in unnecessary wrinkles from the neckline to the lapel, affecting the overall collar appearance. When collar laying amount was the smallest, the collar was lifted and the width was narrowed, exposing the seam connecting the collar and neckline. The length of the collar’s outline varied depending on collar laying amount, which was important to make the outline sit comfortably on the body.

This study utilized the unified theory of acceptance and use of technology 2 (UTAUT2) to examine usage intentions associated with virtual fitting services. Six independent variables were examined: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, and habit. The study collected responses from 445 participants who had utilized virtual fitting services. Regarding factors related to usage intentions associated with these services, performance expectancy and social influence were found to significantly influence the usage intentions associated with photo-based virtual fitting services. Furthermore, performance expectancy, social influence, and habit significantly influenced the usage intention of avatar-based virtual fitting services. This suggests that higher levels of performance expectancy and social influence positively impact the usage intentions associated with both types of virtual fitting services, while habit influences only avatar-based virtual fitting services. Moreover, the findings confirm that effort expectancy, facilitating conditions, and hedonic motivation from UTAUT2 do not significantly influence usage intentions associated with virtual fitting services. By analyzing factors influencing potential customers’ virtual fitting service usage intentions, this study can suggest effective strategies to increase usage intentions for companies providing virtual fitting services. Additionally, these findings can be utilized in the formulation of virtual fitting service marketing strategies.

This study aims to develop a fitted torso pattern suitable for males in their forties and fifties who are obese—a group that accounts for more than fifty percent of men in this age group—using a 3D virtual fitting program. Size Korea’s 2022 data for obese males in their forties and fifties is utilized for this study. In terms of the research method, a 3D program (CLO 3D) is used to implement the target group’s various body types and to apply fitted torsos that enable verification and evaluation of the pattern’s fit and ease. The characteristics of fitted torso patterns for obese bodies are as follows: the front centerline is a profile line; shoulder darts are added by reflecting waist-abdominal protrusion in the front panel; and shoulder, arm, waist, and center-back darts are constructed for the back panel. For obese bodies, the minimum circumference ease amounts should be approximately 6–7cm for the chest, 6cm for the waist, and 6–7cm for the hips. Based on an evaluation of the virtual fit of the developed fitted torso pattern, the data shows that a pattern (foundation) such as this is well suited for obese body types with an average of 4.67/5 points for reverse triangular obesity, an average of 6.67/7 points for log obesity, and an average of 6.69 points for the ease amount.

의류상품의 전자상거래 시장이 확대됨에 따라 인터넷쇼핑에서 의류를 구매할 때 선택한 의류를 착용한 자신의 모습을 확인하는 도구로 가상피팅모델이 제공되고 있다. 본 연구에서는 가상피팅모델 구축 시 사용자의 주관적인 체형인식을 반영할 필요가 있는지 알아보기 위하여 여성의 신체 치수나 체형에 대한 인식이 어떻게 다른지 연구하였다. 의류학 전공 여자대학원 50명을 대상으로 실험한 본 연구의 결과는 인체부위에 대한 개인의 치수인식이 체형에 따라 다름을 보여준다. 연구자들은 인터넷 의류 쇼핑용 가상피팅모델을 구축하기 위해서는 사용자 신체치수뿐만 아니라 사용자가 인지하는 자신의 체형특성을 반영할 필요가 있다고 결론지었다 특히 배가 많이 나온 체형도 자신이 실제보다 배가 나오지 않은 체형으로 생각하는 경향이 있으므로 여성이용자에게 거부되지 않는 가상피팅모델을 구축하기 위해서는 지나치게 극단적인 체형의 가상피팅모델의 구축은 신중하게 고려해야함을 시사하였다.

개인별 신체 특성을 나타내는 가상피팅모델을 이용하여 제공되는 가상 착용 서비스는 웹을 기반으로 한 인터넷 의류 쇼핑의 흥미를 더해준다. 본 연구의 연구자들은 2000년과 2002년에 개발된 미국의 가상피팅모델과 국내에서 개발되었던 가상피팅모델의 개발 기술의 특성과 변화를 분석하였다. 연구결과는 가상피팅모델의 구축을 위해서는 인체의 치수, 형태, 얼굴의 특징들에 관한 정보 입력이 필요하며, 이때 요구되는 정보는 미국과 한국의 사이트에서 차이가 있음을 밝혔다. 미국의 사이트는 정면이나 측면의 실루엣에 대한 정보의 입력이 요구되는 반면 한국의 사이트는 더 많은 인체 치수 관련 정보를 요구하였다. 2000년에 개발되었던 한국의 가상피팅모델은 길고 좁은 프로포션으로 표현되어 사실적인 표현이 부족하였던 반면 2002년 미국에서 개발한 가상피팅모델은 다양한 인종의 특성을 반영하며, 그래픽 기술의 발전으로 사실적으로 표현된 가상피팅모델을 제공하는 것으로 나타났다.