Soft power is an important part of national comprehensive strength, many countries has taken all kinds of measures to improve the level of soft power, but there are big differences of efficiency. Important reason lies in the cultural communication strategy. This paper takes China and Republic of Korea as examples to sum up the influence of cultural communication strategy on soft power. The common characteristics of the two countries is the importance of government. However, due to differences in cultural industrialization and dissemination content, there are still great differences in the effect of cultural transformation into soft power. Overall, Republic of Korea has more successful experiences and China is in the process of development.

软实力是国家综合实力的重要组成部分, 多个国家在提升软实力方面 采取了各种举措, 效能却存在很大的差异, 重要原因在于文化的传播策 略和手段问题。本文以中韩两国为例, 总结文化传播策略对于软实力的 影响。两国的共性特征在于政府层面的重视, 但是由于文化产业化、传播 内容等方面的差异, 其文化转换成软实力的效果有很大的不同。总体而 言, 韩国的成功经验更为丰富, 中国还处于发展的进程之中。

I. 引言
 II. 软实力与文化传播的关系
 III. 韩国的文化传播特点及其效能
 IV. 中国文化传播的优势及存在的问题
 V. 结论

• 徐萍(吉林大学, Jilin University) | Xu Ping